Standing out in the crowded world of the internet is not easy, especially for someone just getting started in broadcasting. Having a sparkling, professional-grade portfolio is as vital—perhaps more vital—than a good résumé.
Here are 10 tips to help you create a great broadcasting portfolio.
1. No False Modesty
You are creating your portfolio to sell yourself, so avoid talking yourself down. Be honest without being a blowhard. Brag only where it belongs, no more and no less.
2. Be a Person, Not a Product
Your online portfolio should be about you and your achievements, not about a vast, imaginary company. Forget paying for a fancy logo, a mission statement, or a page of testimonials. Be yourself, and provide viewers with current, best samples of your broadcasting skills.
Keep It Simple, Stupid. Present only the best of your broadcasting video clips or audio snippets with no fluff. Keep your page designs clean.
4. No Maze
Avoid difficult page navigation. Use drop-down menus, clear icons, and intuitive moves from the homepage to “About Me” or your sample work.
5. Showcase Your Future
The samples you provide should point toward your ideal position. If you want to be a sportscaster, every audio and video clip should be about sports. Ditch the cute animal and kid videos if you want to go into serious news broadcasting.
6. Support the Videos
Provide quick notes on each video or audio clip, describing the client, the project, or the challenges you faced.
7. Deep Links
Link your portfolio site to your blog (you do blog, don’t you?), so interested employers can learn more about you. Do not clutter up your portfolio with too much verbiage.
8. Page by Page
Avoid overcrowding single web pages. It’s better to have separate “About Me,” “News Videos,” and “BLTs” pages than trying to cram your biography, clips and Bright-Light-n-Trite fluff pieces all onto one page.
9. Freshness Date
Regularly update your portfolio to shed the earliest efforts. Keep current material at the top. Employers will not bother with stale work.
Make all your contact information easily visible and readily accessible. Whatever you have – telephone, e-mail, LinkedIn, Twitter, etc. – make it visible on your homepage and your “Contact Me” page.
Developing content for a broadcasting portfolio requires opportunities to be on air and get recorded. You can learn the craft at one of our Media Schools! Contact the Media School nearest you today to learn how we can teach you, record you, and help you find a job in broadcasting.