Ultimate Guide to Social Media Video & Image Specs social media aspect ratios
Using social media as a platform for media and marketing isn’t just a smart decision; it’s essential in today’s digital world. But before you can start creating photo and video content, it’s critical to be familiar with the correct social media photo and video specs.
Instead of searching for image and video specs for Instagram, Facebook, LinkedIn, and the like, you can save time by finding all the details right here, in one place. Here’s a quick and easy-to-use guide to specs for videos and images on all the major social media platforms.
Facebook Image Specs
- Profile photo: 170 x 170
- Landscape photo: 1200 x 630
- Portrait photo: 630 x 1200
- Square photo: 1200 x 1200
- Stories photo: 1080 x 1920
- Cover photo: 851 x 315
Facebook Video Specs
- Shared post video (landscape)
- 1280 x 720
- 16:9 aspect ratio
- 4GB maximum file size
- .MP4 or .MOV recommended
- 240 minutes max length
- 30fps max
- Shared post video (portrait)
- 720 x 1280
- 9:16 aspect ratio
- 4GB maximum file size
- .MP4 or .MOV recommended
- 240 minutes max length
- 30fps max
- Ads – Including in-feed ads, carousel, slideshow, stories, and collection videos
- 1080 x 1080
- 16:9 (landscape), 1:1 (square), and 4:5 (vertical)
- 4GB maximum file size
- .MP4 or .MOV recommended
- 240 minutes max length, or 15 seconds for slideshow video and 2 minutes for Stories ads
- 30 fps maximum
Instagram Image Requirements
- Profile photo: 320 x 320 (displayed at 110 x 100)
- Landscape photo: 1080 x 566
- Portrait photo: 1080 x 1350
- Square photo: 1080 x 1080
- Stories photo: 1080 x 1920
- Reels photo: 1080 x 1920 (remember that Reels are cropped to a 4:5 image in the main feed and a 1:1 image in your profile feed)
Instagram Video Requirements
- In-feed videos, including Instagram Ads
- 1080 x 1080
- 16:9 (landscape), 4:5 (vertical), 1:1 (square)
- 4GB maximum file size
- .MP4 or .MOV recommended
- 5 Mbps maximum
- 23-60 fps
- Instagram Stories (organic) or Reels
- 1080 x 1920
- 9:16
- 4GB maximum file size
- .MP4 or .MOV recommended
- 5 Mbps maximum
- 23-60 fps
Twitter Video Specs (includes Ads)
- 1280 x 720 (landscape), 720 x 1280 (portrait), or 720 x 720 (square)
- 16:0 (landscape or portrait) or 1:1 (square)
- 512MB maximum file size
- .MP4 or .MOV recommended
- 140 seconds maximum video length
- 30 or 60 fps
Twitter Image Requirements
- Profile photo: 400 x 400
- Landscape photo: 1024 x 512
- Cover photo: 1500 x 1500
TikTok
TikTok Video Specs
- Organic in-feed content
- 1080 x 1920
- 9:16
- 287.6 MB maximum file size
- .MP4 or .MOV
- 15 seconds or 60 seconds (4 sections of 15-second video) maximum video length when recorded in-app; over 60 seconds allowed if uploaded from an outside source
- In-feed ads
- 540 x 960, 640 x 640, or 960 x 540
- 9:16, 1:1, or 16:9
- 500 MB maximum file size
- .MP4, .MOV, .MPEG, .3GP, or .AVI
- 5-60 seconds in length
TikTok Image Specs
- Profile photo: 20 x 20 minimum
LinkedIn Image Specs
- Profile photo: 400 x 400
- Landscape photo: 1200 x 627
- Portrait photo: 627 x 1200
- Cover photo: 1128 x 191
LinkedIn Video Specs
- Shared video
- 1:2.4 to 2.4:1
- 5 GB maximum file size
- .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, MKV, .WebM, .MP4
- 10 minutes maximum length
- 60 fps
- Landscape video
- 640 x 360 minimum, 1920 x 1080 maximum
- 16:9
- 200 MB maximum file size
- .MP4
- 3 seconds to 30 minutes in length
- Less than 30 fps
- Square video
- 360 x 360 minimum, 1920 x 1920 maximum
- 1:1
- 200 MB maximum file size
- .MP4
- 3 seconds to 30 minutes in length
- Less than 30 fps
- Vertical video
- 360 x 640 minimum, 1080 x 1920 maximum
- 9:16
- 200 MB maximum file size
- .MP4
- 3 seconds to 30 minutes in length
- Less than 30 fps
YouTube
YouTube Video Requirements
- Options include 240p, 360p, 480p, 720p, 1080p, 1440p, and 2160p
- 16:9 (a 4:3 aspect ratio creates pillarboxing)
- 128 GB or 12 hours maximum (whichever is less)
- .MOV, .MPEG4, .MP4, .AVI, .WMV, .MPEGPS, .FLV, .3GPP, .WebM
- YouTube ad options include skippable (6 minutes maximum), non-skippable (15 or 20 seconds), mid-roll, and bumper (6 seconds)
YouTube Image Specs
- Profile photo: 800 x 800
- Banners: 2048 x 1152
- Thumbnail: 1280 x 720
Learn the Ins and Outs of Social Media
Are you considering turning social media into a full-time career? If so, enrolling in a media school and training program can make all the difference.
At the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our innovative Digital Media Production program offers students a comprehensive education that covers all things media. Contact our team today to get more information about our media education and training programs!
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