Although plenty of people watch the Super Bowl for the game, perhaps just as many are tuning in for the famously entertaining commercials, but did you know that there is an entire career field behind these and other advertising efforts on TV, radio, and online? From Super Bowl commercials to targeted advertising on your favorite social media platform, it’s all connected to media sales.
What is Media Sales?
Working in media sales means you are responsible for selling advertising space – during TV and radio programs, as well as online – to various businesses and companies. Essentially, a media sales professional is the one that connects a media/marketing company or channel with a company that needs advertising.
Media sales professionals often develop customized media campaign packages to help meet the needs and goals of their clients. For example, you might be tasked with launching a campaign for a large nationwide brand, or the focus might be on promoting small, local businesses.
Jobs in Media Sales
One of the biggest benefits of media sales jobs is that these positions are in demand just about everywhere. You could find a role at a local radio station, a national broadcasting company, and just about anywhere in between. Plus, many companies outside the media industry are also looking to hire media sales and marketing professionals.
What do you do in a media sales job?
As a media sales and marketing professional, you are an essential part of the ever-evolving media world. You’ll work on selling specific mediums (TV or radio advertising, social media ads, etc.) as the solution that will help businesses effectively connect with their target audience.
Depending on the job, you might sell a single medium, such as advertisements in a popular magazine. Or, you might be responsible for selling high-value advertising packages that combine several mediums from an entire portfolio of media.
A media sales and marketing job can take on many different forms, depending on the specific position and workplace. However, some general duties can include:
- Developing new leads
- Managing client relationships
- Increasing your client portfolio
- Achieving key sales goals
- Maximizing sales revenue
- Helping clients better understand the mediums that will work best for their goals
- Making sales presentations to new or prospective clients
- Specializing in branding, social media, digital marketing, or another field
Working in media sales vs. media
If you have big dreams of working in front of the camera (or maybe on-set, behind the scenes), you would most likely be suited for a job in media. Working in media sales is quite different. Media sales jobs are focused on sales and marketing responsibilities. So, working in media and working in media sales are not the same thing.
That’s not to say that media sales jobs aren’t equally dynamic, exciting, and fulfilling – this is a career path that offers no shortage of growth opportunities. If you enjoy pursuing goals, hitting targets, and advancing to new career milestones, a career in media sales could be an ideal match.
How to Get a Job in Media Sales and Marketing
If you want a career that’s fast-paced, enjoyably challenging, and evolving alongside the latest technological advancements, media sales and marketing could be a perfect fit. But first, you’ll need education and training to get your foot in the door.
At the Beonair Network of Media Schools, with campuses in Miami, Chicago, Colorado, and Ohio, students in our Media Sales and Marketing program gain a comprehensive understanding of the industry. We cover a broad range of topics, including commercial writing, sales presentations, branding, sales analytics, and so much more. You can pursue a career you’ve always dreamed of or even discover a new job you’ve never considered!
For more information about working in media sales and marketing, contact us today!
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