If you’ve ever considered a job in digital media, then you already know that it can sometimes be challenging to narrow down your options to a specific career path. We’re taking a closer look at some of the digital media careers that are currently in demand, so you can learn more about what your future could hold. We’ll be covering:
- Some of the many digital media jobs you can consider
- What to expect from different jobs in the digital media industry
- How to make sure you’re a great candidate for your dream media job
The modern-day job market looks nothing like it did even a decade ago – in fact, many of the top industries for young professionals didn’t even exist until recently! Digital media has catapulted to the top of the list for in-demand careers, opening up new doors and professional opportunities.
Top Careers in the Digital Media Industry
From creative careers to analytically-focused roles, there are so many different kinds of jobs in digital media. And because it’s an industry that’s rapidly growing alongside technological innovation,
Here are just some of the many options you’ll have as a future digital media professional.
Digital marketing specialist
Marketing is no longer limited to print ads, telemarketing, or television commercials. Now, advertising has gone digital – and the industry needs digital marketing specialists who can meet this new demand. It’s an entirely new game to be played, one that requires you to understand both the principles of marketing and the nuances of advertising in the digital landscape.
What you will do: Part creative, part technical, and constantly changing, a job in digital marketing can take many forms, requiring you to take on tasks that can include:
- Brand strategy and positioning
- Business storytelling
- Digital media testing
- Digital production
- Search engine optimization (SEO)
- Copywriting and content development
- Email marketing
- Social media advertising
- Interactive media
How to get the job: For this career, you’ll need to know your way around the best practices for marketing, branding, and imaging alike – in other words, you’ll want to be able to do it all. Our Digital Media Production program helps students learn how to use various mediums to deliver high-quality content so that they graduate ready to create digital sales campaigns, strategize for online ads, and even write commercial copy.
Social media specialist
The odds are pretty good that you’ve signed onto social media at least once already today, and you probably spend a fair amount of time scrolling through your various feeds regularly. Social media has shifted the way we interact online, but it’s also created a new way for brands and businesses to connect with existing and potential customers. Social media specialists are the people that use social media to its fullest potential, working with companies to send the right message at the right time.
What you’ll do: Working in social media is more than just sharing fun posts online; it’s largely focused on marketing strategy and social media messaging. The job is a unique combination of public relations and digital marketing and can involve:
- Strategizing content for companies’ social media pages
- Developing, monitoring, and adapting social media ads
- Video production
- Brand development
- Online reputation management
How to get the job: Most companies expect applicants to have post-secondary education in digital media, including an understanding of social media strategy. Our Digital Media Production program delves into social media and how it can be used to build a brand, helping students understand target audiences, customize content for niche users, and stay ahead of new trends. You can also learn how to become the creative force behind a brand’s social media content as you develop skills that will empower you to use various tools for content creation.
Every single day, millions of people tune into their favorite podcasts to listen to the hosts cover just about any and every topic you can think of. Podcasting is a new take on traditional broadcasting, offering a new way for people to consume media when and where they want. If you’ve ever wanted to know how to become a podcaster, it’s important to realize that it’s not just about being able to talk – there’s also a certain amount of skill involved.
What you’ll do: A podcaster typically spends days (and even weeks) creating a one-hour episode, and there’s a lot of behind-the-scenes work that most listeners don’t think about. If you are a podcaster, you might be doing one or all of the following tasks on any given day:
- Recording podcast episodes
- Branding and marketing
- Outreach for guests, sponsors, etc.
- Social media strategy for your podcast’s social media profiles
How to get the job: While it’s true that almost anybody can start recording a podcast, actually launching a successful podcast with a solid listener base is something else entirely. You’ll need to be able to operate the necessary equipment while also presenting content (practiced and improvised). Students in our Digital Media Production program strengthen their public speaking/reading skills so that they can get more comfortable with speaking into a microphone. They also learn how to use industry equipment, like microphones and audio consoles.
Digital media producer/editor
If you have an interest in audio or video production, then digital media is an industry that simply makes sense. Streaming media, podcasting, Internet broadcasting, digital advertising, and all of the related fields don’t just need a “face” (or the “voice”) for the shows, ads, and content they create. They also need people that know how to create and edit the video and audio itself.
What you’ll do: Audio and video production is a career field that can include various roles, with opportunities in many different fields. For example, you might be an audio producer who works for a streaming entertainment service or does video editing for a company’s staff training materials. As businesses and organizations expand into the digital world, there’s a huge demand for professionals that can support their efforts – and that could be you.
How to get the job: These digital media jobs definitely require specialized skills, so you’ll need to attend a media school for training and education. Our Digital Media Production program can be an excellent way to segue into the industry and learn foundational production and editing skills, so you can hone your interests and talents. You’ll get hands-on experience with cameras, lighting, audio consoles, and microphones, as well as post-production software and processes.
Launch Your Digital Media Career Starting Now
Digital media definitely isn’t going anywhere anytime soon. In fact, the variety of career options (not to mention the demand for skilled job candidates) is only going to continue to expand. One of the most exciting aspects of choosing a career in digital media is that the possibilities are virtually endless – you can truly create a career path based on your personal interests, passions, and talents.
The BeonAir Network of Media Schools in Miami, Chicago, Colorado, and Ohio offer a Digital Media Production program that is designed to help students learn the how, why, and what of telling a story through a digital medium. From content creation and production to branding and marketing, you’ll have the opportunity to cover an outstanding breadth of relevant topics.
Take your first steps towards a digital media career when you request more information about our programs today!
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