Social media is an enormous part of modern, digital life. Increasingly, it is providing people with opportunities beyond just socializing and having fun. With the right skills, you could make a career on social media. However, you will need to know how to create powerful social media profiles. Fortunately, the Media Schools, located in Colorado, Ohio, Illinois, and Miami, can help you master those skills.
Why Having a Powerful Profile Matters
Although initially conceived as platforms for connecting with friends, social media has blossomed into a thriving arena of commerce. Brands engage with their fans and followers. Influencers share their lives, thoughts, and ideas. If you enjoy social media, it doesn’t have to just be an idle pastime. It can be a serious career opportunity.
However, one of the key characteristics of the internet, particularly social media, is that anyone can participate. So, there is always a lot of noise that you need to compete with to get your signal noticed. Whether you want to develop your personal brand or learn how to improve others’ brands, mastering social media skills can be crucial.
Even if you just want to thrive in the digital world without making it the focus of your career, it can help develop some social media skills. Social platforms play roles in marketing, journalism, and public relations. Additionally, knowing how to amplify your online image can help you find new opportunities.
Learning How To Find Professional Success on Social Media
The social media landscape is constantly changing. It is essential to combine both theory-based and experiential learning if you want to master these platforms. The former can help you to learn how to create content (whether writing, video, audio, or imagery) that will have a serious impact. The latter can help you to understand the nuances and latest trends of each platform.
The Media Schools, located in Colorado, Ohio, Illinois, and Miami, can help you with both aspects of finding social media success. Plus, our programs are fast-paced and results-focused. You won’t be spending years getting an education that isn’t relevant anymore by the time you are done. We can help you thrive whether you want to be a web content creator, internet producer, social media coordinator, or influencer.
How To Stand Out on Social Platforms
In many ways, the key to success on social media platforms is the same no matter what app you use: create content that your audience will love. However, each network has some unique characteristics, requirements, and opportunities. The following tips will help you to stand out on some of the most popular platforms.
This video-sharing application has become the breakout social media platform in the past few years, especially among younger users. TikTok experienced substantial video-sharing growth in 2019 and 2020 and is expected to continue to play an important role in the social media world.
One of the challenges of finding success on TikTok is the young audience. Generation Z is highly internet-savvy. They can intuit when content isn’t entirely authentic. Finding the right tone and voice is especially important on TikTok. If you can present your brand in a genuine way, you are likely to find success.
A lot of success on social media is about mastering the visuals, especially thumbnails. This is perhaps most noticeable on Instagram, where visuals are everything. Standing out on social media is all about catching eyes, and users scroll through their feeds. You can’t do this if you aren’t producing content that is distinct and visual.
Sometimes the best way to achieve this is to use the unique characteristics of the platform. For example, many pages on Instagram use the grid system to create multi-post visuals. Stories can also be an excellent way to share visuals that get noticed.
Snapchat is unique among social media in a lot of ways. It is designed entirely around in-the-moment interactions. It is also the perfect place to put into action another key to social media success: focusing on relationships. A lot of people look at their number of followers as the most important metric. However, this often isn’t the case.
Instead, you should be thinking about how often people are engaging with you and what value they are getting from the interactions. Snapchat is all about the conversation. If you are just shouting into the void, you won’t get far on the platform.
Twitter is significantly organized around hashtags and large, public conversations. It is the perfect place to try piggybacking on the latest trends and topics. Tweeting about National Donut Day could be a way to attract audience members that wouldn’t know about you otherwise. By engaging with the broader community, you can raise your profile.
As always, your engagement with hashtags needs to be relevant and authentic. Don’t tweet about how National Donut Day is the perfect time to buy office supplies. However, if you can contribute to certain conversations in a meaningful and genuine way, you can get noticed.
Sometimes the best answer for finding success on social media is to pay for some exposure. Facebook has one of the most advanced advertising platforms on the internet. It allows for impressive levels of targeting and finding audiences.
You may feel that paying is somehow inauthentic or wrong. However, it can be a shortcut that can be more than worthwhile to take. It could be the answer you are looking for to start seeing serious audience growth. Plus, investing in some paid promotion can boost the success of your future organic content.
Mastering video is essential for achieving serious success on social media. Nearly all brands, whether a single person or a global corporation, leverage video in some way. YouTube is naturally a great place to experiment with this. While YouTube isn’t always thought of as social media, it functions on many of the same rules. Plus, it can be a great way to expand the reach of your Twitter and Facebook profiles (those networks let you post YouTube videos directly).
Developing some video production skills can help you to create better social media content. Making a great video takes hard work, but it can be much more engaging than text or images.
Apply To Take Social Media Coursework in Colorado, Ohio, Illinois, or Miami
Making a career in social and emerging media may be the right path for you. This is an exciting field with plenty of opportunities for people who want to express their creativity. Whether you become an influencer with a personal brand or contribute to an organization’s brand, having the right digital media skills will help you to thrive.
The Media Schools, located in Colorado, Ohio, Illinois, and Miami, can help to put you on the right path. We offer coursework for people interested in emerging and digital media. You can learn about audio and video production, broadcasting, and more. We offer programs that combine practical experience with in-class learning. Apply online today to get started.
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