As the digital landscape continues to evolve, creating a video subscription platform has become a viable business opportunity. For aspiring media and tech students, learning how to create a video subscription platform in 2023 is a valuable skill. This knowledge will equip students like you with the ability to understand and meet the demands of today’s fast-paced, video-driven world. Additionally, the video subscription model is a growing trend in the entertainment industry, providing students a chance to stay ahead of the curve.
Creating a video subscription platform requires combining technical, creative, and business skills, making it a well-rounded learning experience for students. Students can enhance their marketability in today’s job market by understanding the ins and outs of creating a successful video subscription platform. So, join us as we dive in and explore the steps to creating a video subscription platform in 2023.
What is a Video Subscription Platform?
Subscription video-on-demand (SVOD) is a model where users pay a monthly or yearly subscription for instant access to premium content, including TV, movies, sports, and other video content.
Generally, each SVOD platform charges users a set fee to watch what they want, when they want – and often, where they want (on a smart TV, tablet, smartphone, and many other options).
Benefits of a Video Subscription Platform
Video subscription platforms offer creators, brands, and businesses a unique opportunity to reach their target audience and deliver high-quality content directly to their customers.
Convenient, easily accessible, and highly customizable, a VOD platform brings plenty of advantages to the table:
Accessing content is made convenient with subscription-based models. With no interruptions from ads, users can watch their preferred content at any time of the day. The option to download content for offline viewing is also available on many OTT platforms so audiences can access their favorite content on the go. Auto-pay features can be set up in account settings to ensure seamless payment and subscription renewal.
One of the key drivers of the growth of OTT platforms is affordability. Many popular video-on-demand services offer free trials, enabling users to evaluate the content and determine if the subscription is worth the fee. Compared to traditional cable TV, subscription plans for these platforms are often more flexible and budget-friendly.
Users also appreciate how effortless it is to manage accounts on a video subscription platform. With a simple login, users can cancel or continue their membership anytime. Additionally, upgrading their plan is quick and hassle-free, without spending time on calls with customer support – which benefits everyone involved.
Over time, you can build an extensive collection of videos across different genres, providing diverse content options for your subscribers and making it possible to frequently update your video library to attract a wider audience and keep them engaged. In addition, you can choose to offer niche content for those with specialized interests or needs.
How to Create a Video Subscription Website
To successfully build a subscription video platform, careful planning and execution are necessary. Before launching your platform, you must pinpoint your unique content offerings and target audience to formulate your value proposition.
Here are a few basic steps to help you begin the process of effectively building an online video subscription website.
Step 1: Identify Your Niche & Set A Brand
Determine your niche and the type of content you want to offer. Consider offering unique and different content than existing players in the market.
Step 2: Build a Customized Website
Build a website that can stream your content, such as movies, TV shows, and web series. This website should support conversions from visitors to trial subscribers. Use the best video streaming platforms to build the website.
Step 3: Create a Personalized OTT App
Allow your customers to access your videos on the go through an OTT app. Customers can stream videos on their smartphones, tablets, or TV at their convenience. Get a turnkey solution to launch your own app.
Step 4: Attract Subscribers
With SVOD, it is critical that you build a compelling brand with your subscription website and connect with the right subscribers. Tailor your content to suit your target audience so you can stand out from your competitors.
Want to Work in Digital Media Production?
Are you inspired and motivated by the virtually endless possibilities of digital media? With a career in media, you can be a part of an innovative, fast-paced industry that will never go stagnant.
At the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our Digital Media Production program provides students with an in-depth view of the industry. As you spend time in the classroom and a studio setting, you will gain an array of practical skills and knowledge to leverage in your future career.
Launch Your Digital Media Career Now!
You are just a few clicks away from taking your first steps toward the career of your dreams. Click here to apply to join our media training and education program now!