Why Digital Marketing is a Great Career Choice for Recent Graduates
The web is getting larger and more complex daily, and those who have hands-on digital marketing experience will be well positioned to choose the jobs they want. The Bureau of Labor Statistics estimates that by 2024, demand for promotional professionals is going to increase by 5 percent while demand for marketing managers is expected to grow by 9 percent.
There are plenty of digital marketing career options to choose from. Digital advertising, content creation and content strategy are skills that are in high demand. Those who understand how to produce, optimize and market high-quality digital content for brands will have significant opportunities to build solid and stable careers. Sales executives who are able clearly explain the value of digital marketing to business owners can also thrive in this industry.
Naturally, salary is an important factor in any career choice, and those with a digital marketing degree can earn a respectable salary. Social media specialists can expect to earn around $41,000, while digital sales executives can expect to earn a little more at $45,000. If you are interested in improving the customer journey and creating various types of digital content, you can make an average of $60,049 as a content strategist.
A Bright Future
One of the best things about a creative career in digital marketing is that it is one of the few professions that are unlikely to be negatively impacted by the growth of technologies. In fact, more technology and automation could actually benefit those who work in digital marketing and make their jobs easier. So even as computers and robots get smarter and change the face of the workforce, the future of digital marketing will remain appealing and exciting.
If you’re ready to break into these lucrative digital marketing careers, apply to a Media Schools program at our various locations across the nation. Our professors can help you find the best ways to turn your creative and digital marketing interests into a profitable career that you’ll love.
Across the country, our schools are where you can take your first steps into the exciting future of digital marketing. We invite you to contact our Media Schools to learn more about the ways our programs, financial aid and career services can prepare you to surf the next wave of the digital revolution.