Today, digital video is everywhere you look – it’s being used for education, entertainment, business, and more, changing the way digital consumers experience media. According to Cisco Systems, about 80 percent of all content consumed online in 2019 is expected to be in video form, which is exciting news for anyone interested in producing digital video projects.
While the growing variety of online video platforms and sharing sites make it possible for just about anyone to create and publish digital videos, turning video content into a profitable source of revenue is another story. Creating high-quality videos can be expensive and time-consuming, and plenty of digital video producers miss the mark when it comes to successfully connecting with their audience. However, with the right approach and a solid content strategy, you can maximize your video ROI and start earning steady profits from your video-based content.
Here are a few tips for making money from digital video creation:
Decide Who Your Audience Is
Any type of content creation should begin with a clear idea of the target audience. Whether you’re hoping to create a tailored video or simply want better insights from Google Ads, figuring out your intended audience is a key step in the production process. By creating specific buyer personas, you can establish a clearer understanding of who you’re hoping to reach, therefore enabling you to successfully design interesting, relevant video content.
Choose a Specific Purpose
Trying to create a single video that addresses a wide range of purposes is a quick path to confused and disinterested viewers. Instead, aim to clearly communicate a specific message or purpose in each video, breaking down “big picture” ideas into smaller chunks of video.
Figure Out a Sustainable Budget
For most new digital video creators, having a huge production budget just isn’t in the cards. Especially if digital video projects are a hobby or side job, you’ll need to figure out how much you can afford to spend in terms of money and time. Try to find a good balance between creating high-quality content and sticking to a realistic budget, so that you can maintain a solid brand reputation without overspending.
Consider How to Set Your Videos Apart
In today’s digital world, social videos earn up to 1200 percent more shares than both text and images combined (Forbes). Figuring out how to make your videos share-worthy is key in generating revenue because an unshared video is unlikely to rack up any profit. Don’t be afraid to get creative, making your videos unique and attention-grabbing in a variety of ways.
Learn More about a Career in Digital Video at the Schools of the Be On Air Network
If you enjoy creating videos and are interested in turning your hobby into a full-time career, Be On Air should be your first step. At the schools of the Be On Air Network in Colorado, Ohio, Illinois, and Miami, you can learn the foundational skills and knowledge you need to set yourself apart in a highly competitive industry. Here, you’ll build a deeper understanding of both traditional and contemporary digital media production, preparing you for a career either behind the lens or in front of the camera. By combining your creative passion with an excellent education from the schools of the Be On Air Network, you’ll be ready to jump into the media industry and pursue your career dreams.