Emerging Media Trends in Advertising
By definition, “emerging media trends” are the new trends dominating the world of advertising at any given time. And because the world of media moves at such a fast and furious pace, these trends are always changing – and then, some are here to stay.
Media trends are shaped by how people use, enjoy, and incorporate various forms of media in their everyday lives. This information helps advertisers better understand how, where, and when to reach their target market.
For example, research shows that 80% of U.S. social media users log on at least once a day, with almost 60% using their preferred platforms multiple times a day. If you’re in the business of marketing, recognizing social media as an important player can make or break your next advertising campaign.
If you’ve ever thought about a career in media or advertising, staying on top of the latest trends is a must. Here are a few of the biggest trends advertising and media have been seeing recently:
Live Streaming is Dominating the Industry.
You might be surprised that the large majority of consumers would much rather watch a live streaming video than read a blog or social media update, specifically when it comes to branded content. Or this might not be shocking to you at all because most of us consume a large amount of streaming video content on a regular basis.
Live streaming content earns nearly 30% more watch time per viewing when compared to standard video on demand (Conviva). Also, more than 50% of all consumers say that they would like to see more video content from the brands they support. For marketers, that means that the time to get involved with live streaming is now.
Instagram Stories is Conquering Snapchat.
It used to be that Snapchat was the king of short-form video content, but now, that crown has been passed to Instagram. Instagram Stories debuted in 2016 in an effort to compete with the then-popular Snapchat platform. Now, Snapchat seems to have been left in the dust, as a much higher number of people turn to Instagram Stories instead.
This translates to a valuable opportunity for brands and businesses to connect with consumers via Instagram Stories and ads. Developing relevant, engaging content for Instagram Stories is an effective way to expand advertising reach.
Automation is the Way of the Future.
For any business, keeping up with social media is a full-time job. Not only is it imperative that a steady stream of new, original social media content be developed, but a social media team also has to monitor campaign performance, develop targeted content, and more. Plus, responding to and engaging with other social media users is important but can quickly become an overwhelming task.
That’s where automation comes in. A growing number of businesses rely on AI to interact with users on social media. These “chatbots” can answer questions, gather information, and provide basic information; if needed, they can connect a user with a real-life representative for further assistance.
AR and VR Might Finally Get Their Moment.
Even though augmented reality (AR) and virtual reality (VR) aren’t exactly new, they have only recently started to gain traction. We all use AR every time we try out the newest filter or special effect on TikTok, but these technologies are now expanding into marketing in new ways.
Marketers can now get creative with tools such as 360-degree video content, as well as interactive, branded experiences using VR. It presents a unique way to stand out in a competitive market, catching consumer attention and delivering a first-rate experience.
How to Get Your Dream Job in Media
Are you interested in working in the fields of media or advertising? In a constantly evolving industry, these types of careers can offer an exciting and fulfilling future – but first, you’ll need a media-centric education.
At the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our Media Sales & Marketing program provides a comprehensive perspective on digital marketing, new media branding, and more. Whether you’re a recent graduate or someone who wants to further their current career, it’s an ideal program for building new skills and expanding your breadth of experiences. From commercial writing and sales presentation to social media marketing and analytics, you’ll cover a diverse range of critical topics in today’s media and marketing sphere.
If you’re wondering how to get a job in marketing or media, enrolling in the right school is an excellent first step. Learn more about our program and how we can support your goals when you contact us today!
