The Beonair Network of Media Schools Professional Development Webinar Series Presents: The theory of content strategy with Fabio Escobar. Fabio is an experienced marketing professional in the food and beverage industry, having successfully launched sports drinks, energy beverages, and chocolate confectionary in Latin America managing all marketing strategic efforts. Since his arrival to the US he has been involved at the intersection of technology and restaurants, where he has helped scale startups in the ghost kitchens and virtual brands space. Fabio has been able to design, promote, and execute brand strategies involving positioning, growth, and market expansion, and launch campaigns and now he’s bringing his worldly knowledge to you! In this 2-part webinar, you will learn the importance of developing a content strategy as your centerpiece for your personal brand, product, or service.

In this segment, we get to know a little more about Fabio and what makes him qualified for the projects he takes on and he breaks down content strategy and how it works. The Beonair Network of Media Schools, which includes Ohio Media School, Illinois Media School, Colorado Media School, and Miami Media School, created this series to bring together our students, alumni, and anyone interested in professional development topics that will help them achieve career success. Our webinar series is free and is open to anyone interested in exploring current media trends, professional development, and the opportunity to engage in some great discussions with industry professionals. “Learn from a pro to be a pro.” is our message. We know that there is no substitute for operating the tools of broadcasting under the direction of broadcast professionals. The classes and studio sessions are run with the same professional informality that is found throughout the broadcast industry.

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