The video production industry is changing rapidly in response to the increasing presence of live streaming technology. In the past, live streaming an event, even for just a few minutes, required extensive investments in equipment and infrastructure. Today, our cell phones are capable of handling live stream broadcasts of mediocre quality.
So how is this technology shaking up the video production industry?
It Requires a Different Set of Skills
While other forms of broadcast require large amounts of editing and mastering, video streaming is more focused on the raw experience. However, even a spontaneous live stream needs to have a basic level of quality to be effective. The next generation of broadcasters will need to master a set of skills that includes balancing authenticity with clear, crisp production.
The style of live streaming also means that you will likely need to pick up a new journalistic style. Video streaming tends to be less formal in nature, and more personable.
You Will Need New Technology
As broadcasting shifts away from formal and professional quality studios, there is a move toward consumer-focused apps and broadcasting platforms. This has made broadcasting more accessible to those who are new to the broadcasting industry. On the other hand, new broadcasters will have to remain vigilant as these apps come and go, keeping up with the latest video streaming apps in the marketplace.
Cable Companies Won’t Be The Only Answer
For several decades, new broadcasting professionals have scrambled to compete for only a handful of jobs at major cable corporations. The truth is that cable companies are becoming less relevant as cord cutters find other means of getting their news and sports updates. Cable companies certainly aren’t going to disappear overnight, and they will have a few coveted spots available in the future, but they won’t be the only employers out there.
Companies Are Still Grappling With the Changes
Many of the new broadcasters hitting the streets are going to find themselves in a difficult position, managing an unwieldy transition between old technologies and new. As a young professional in this field, it’s still valuable to learn and understand conventional broadcasting wisdom, but you should also be forward-thinking and confident enough to navigate the new technology and trends.
Content Needs to Be More Creative
As video streaming increases in popularity, you will find that content is being produced faster and coming from many new directions. As a result, your content needs to be more competitive, high-quality and unique if you want it to get noticed. This will require more professional training, research and practice to do well.
M&S Media Schools is at the forefront of the video streaming trend and other developments in the broadcasting industry. If you want to become a star broadcaster in today’s live streaming world, consider signing for our video production program. Our courses will provide you with the video skills and knowledge you need to succeed in the ever-evolving broadcasting industry.
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