Video marketing has quickly become an essential element of any modern marketing strategy, no matter the size, or scope of your campaign. Learning how to use video marketing to connect with your audience is a necessity, whether you’re in charge of marketing for a major corporation or interested in building your career as a digital content creator,

Nowadays, simply creating and posting video content isn’t enough. With more digital streaming platforms than ever to choose from, not to mention the millions of new videos shared every day, it’s important to stay one step ahead.

Live video streaming has turned into the go-to strategy for marketers in the know, offering the opportunity to deliver engaging content quickly and affordably. Before you tap the “Live” button on your video sharing platform of choice, here are some important things to know about the when, where, and why of live video.

What is Live Video Streaming?

Live streaming, sometimes called webcasting, involves real-time broadcasting of video content. Popular platforms like Facebook, Instagram, and TikTok have added live video features, and there are also other websites based entirely on the concept of live streaming.

You can easily create live video by using your smartphone and your favorite social media app; or, you can set up a studio with professional film equipment for a formal broadcast. The benefits of live streaming make it well worth the effort, no matter what avenue you choose.

Not only is live video incredibly easy for your audience to access, but it allows you to rapidly create and post content with a minimal investment of time, money, and effort.

When and Where to Use Live Video Streaming

Looking for some simple live video ideas? Here are three scenarios in which live streaming can be the perfect fit.

1. Broadcast an event.

Even if your audience is located halfway around the world, that doesn’t mean they can’t attend an event with you – virtually, that is! By live streaming an event, whether it’s one that you’re a part of or just one you’re enjoying yourself, is a great way to uniquely connect with viewers. Depending on your audience, you might live stream your next office event, a community charity function, or even a breaking news story.

2. Show off a new product or service.

If you’re preparing to debut a new product or service, live video streaming sets the stage for your announcement. Make use of marketing tools, such as email and social media, to promote your live stream before the big event. Then, after you’ve built up anticipation and informed your audience, it’s as easy as going live! You can unbox a new product, show how a newly-launched product works, or demonstrate a new service in a real-world setting. If you really want to attract a large audience, let them know that a discount code or similar promotional offer will be included at the end of the live video – they won’t want to miss out!

3. Make a big announcement.

Live video is an ideal method for making any major announcement, from introducing new team members to discussing a rebranding. Combined with additional communications, such as a press release, your live video announcement can really get the word out.

How to Get Started with Live Video Streaming

Hopefully, you’ve found some helpful inspiration here – now, all you need to do is plan and host your first livestream! Facebook Live and Instagram Live are two sites that make it easy to dive right in, but you might want to learn some important basics first.

At the BeOnAir Network of Media Schools, with campuses in Chicago, Miami, Colorado, and Ohio, we offer a variety of courses and programs focusing on digital media production. Our students cover topics that include audio production, video production, marketing, and more. They graduate with a newfound understanding of how to use media for a wide variety of purposes. Our media schools are a fantastic place to start, whether you want to refine your video marketing skills or kick off an entirely-new career.

For more information about our digital media production training programs, and how our hands-on approach to learning can benefit your future, contact our team today!

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