Corporate videos can be an outstanding and effective training tool, but not all are created equally. The best corporate training videos deliver informative content in a fun, engaging way, but there are plenty of subpar videos out there as well.
Learning how to make a corporate training video becomes much easier when you know what not to do. That’s why we’re covering some of the most common mistakes employers make that detract from the overall quality of their training videos.
Making Corporate Training Videos: Common Mistakes to Avoid
It doesn’t matter if you’re producing your first or fifteenth corporate training video. You’re still just as susceptible to these common errors. Avoid these mistakes, and you’ll be on your way to a successful video.
Missing the mark on creating engaging video content
One of the most significant benefits of corporate training videos is that they can be the perfect way to deliver information in a new and appealing way. However, fascinating content doesn’t simply happen on its own – you have to put thought and effort into crafting it.
Ideas for engaging corporate training videos run the gamut from dynamic camera angles to high-quality images and can include:
- Attention-grabbing audio
- Relevant examples
- Multiple presentation modes
- Powerful narration
- Meaningful images
- A diverse range of presenters
Making the video too long
Sometimes, there’s a profound amount of information to fit into a training video – but keep a close eye on the duration of your video. Once you pass the 15-minute mark, it’s virtually guaranteed that you’ll begin losing the audience’s attention.
Be mindful that a video presentation may not be appropriate for some topics. Or, it might be better to break up a complex theme into smaller, “bite-sized” videos.
Going into too much detail
There’s typically a primary goal for any corporate video, and it’s necessary to maintain a tight focus on your purpose. You don’t need to start with a lengthy introduction or end with an extensive conclusion; instead, get to the point and get your message across. To close, you can briefly reiterate the main ideas.
Failing to understand who your audience will be
There are very few videos that can effectively target every “category” of employees in your organization. For example, a training video for onboarding new employees isn’t the same video used to teach vital safety protocol to existing staff.
Instead of trying to make a video that has mass appeal, find your target audience. That way, you can better understand who they are, what they need, and how your video can serve their goals.
Neglecting production quality
While it’s true that a corporate training video doesn’t need to be on par with the Hollywood blockbuster of the year, it should still have a professional, high-quality presentation. Amateur-style videos are usually very ineffective, not just because the low quality distracts the audience.
Invest the proper time and energy into learning the essential skills that will enable you to produce an excellent training video. Whether that means refining your camera work, mastering editing software, or taking on another new skill, it will only help make your training videos better.
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