Cleveland Campus

(216) 242-4342

Cincinnati Campus

(513) 813-4962

Columbus Campus

(614) 423-4945

Miami Media School

(786) 581-8552

Colorado Media School

(720) 897-7528

Lombard Campus

(630) 796-4651

Chicago Campus

(872) 241-1131

Is Broadcast Media Career Training Right for You?

Take The Free Quiz!

Woman Dancing in front of phone on a tripod

Top Social Media Platforms To Excel at in 2022 for Digital Creators

  • Posted by M&S Media Schools
  • On February 2, 2022
Most Americans spend at least a part of their day on social media, connecting...
Read More
  • Most Americans spend at least a part of their day on social media, connecting with friends and family, consuming content, and exploring everything the many platforms have to offer. In fact, a large majority of people say that social media is a part of their daily routines (Pew Research). Whether you’re logging on to Facebook, YouTube, Twitter, Instagram, or one of the other widely popular platforms, social media is probably an integral part of your everyday life. But in our modern, media-driven world, you can also turn social media into a full-blown career. Social media isn’t just a hobby; it’s a massive and thriving business.

    Top Social Media Platforms for 2022 Digital Creators

    In 2022, live streaming and audio-based social media experiences are expected to grow exponentially, leading more users to look for platforms that can provide those features. So, we’re seeing new platforms and the expansion of existing sites, all contributing to shifting trends in the industry. To be successful, a digital creator has to stay on top of the newest advancements and social media trends – and that includes learning about platforms that are on the verge of going viral. We’ve put together a list of the top social media platforms you’re going to want to watch in 2022, so keep reading to see where you should be logging on soon.

    1. Twitch

    Launched in: 2011 Number of Monthly Active Users: 140 million

    Twitch is a live streaming platform that’s best-known as a platform for video game enthusiasts, providing a digital space in which creators and audience members can interact in real-time. Now, Twitch is becoming increasingly popular with users that have a wide variety of interests. Streaming and video content on Twitch includes cooking, music, and more, as well as interactive live shows, festivals, and esports events. 

    2. Discord

    Launched in: 2015 Number of Monthly Active Users: 100 million

    Discord started out as a gaming app, but it’s now evolved into a huge chat platform. It operates on a system that uses “servers,” which are individual community groups for audio-video and text-based chatting. Users can create their own “servers” or join those set up by other members.

    3. TikTok

    Launched in: 2017 Number of Monthly Active Users: 1 billion

    TikTok is a video-based social media platform that first became famous for its wave of lip-syncing and dance content creators. Today’s version of TikTok spans many content types and topics, including comedy, cooking, news, culture, politics, education, and so much more. Trending hashtags, collaborative content, and sponsored videos are just a few of the ways creators can get involved in TikTok.

    4. Clubhouse

    Launched in: 2020 Number of Weekly Active Users: 10 million

    Clubhouse is unique in that it offers synchronous, audio-only connectivity between creators (speakers) and their audience. It would be kind of like a podcast – if your podcast was a live, interactive experience that allowed audience members to respond in real-time. Even though Clubhouse is relatively young, it’s already become an exclusive space for celebrities and everyday creators alike.

    5. Twitter Spaces

    Launched in: 2020 Number of Active Users: Unknown

    Twitter Spaces is still in beta, but it measures up to be an audio platform similar to Clubhouse. Think of it as a voice chat alternative to the typical 280-character tweets designed to create a new kind of social dialogue. Many of the details and features of Twitter Spaces are still in the works, but you can expect to see brands use it for live discussions, audience Q&A sessions, and other interactive content. 

    6. Instagram Reels

    Launched in: 2020 Number of Active Users: Unknown

    Instagram Reels is another fairly recent addition, introducing a new way for Instagram users to create and interact. It’s comparable to TikTok in its format and functionality, but with the added advantage of millions of existing Instagram users within easy reach. For creators and brands that are already on Instagram, expanding efforts to include Reels simply makes sense.

    Learn How to Get a Social Media Job and Achieve Your Career Dreams

    At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, you can join a diverse study body made up of creatives, innovators, and media enthusiasts who are interested in building a career in the media industry. Our Digital Production program provides a comprehensive education in digital media, equipping you with a variety of valuable skills for your future profession. If you’re interested in more information about how to get a job as a digital creator, or what you’ll learn in our media courses, contact our team today!  

    Image Source: Chaay_Tee / Shutterstock

    " target="_blank">
Camera standing on a tripod looking at a graphico of a phone screen streaming

Internet Broadcasting – What is it?

  • Posted by M&S Media Schools
  • On February 2, 2022
In the mid-1990s, the early pioneers of Internet broadcasting introduced the new medium with...
Read More
Person clicking through movies and shows in an ipad

Why a Job in Streaming Media Can Equal a Bright Future

  • Posted by M&S Media Schools
  • On February 2, 2022
Most of us are very familiar with streaming entertainment, and there’s a good chance...
Read More
Young asian woman reporter live on the streets

How Do You Start a Broadcasting Career?

  • Posted by Media Schools
  • On January 11, 2022
  Regardless of how long you’ve been considering a broadcasting career, you’ve probably encountered...
Read More
Tiktoker showing off a red shirt while holding her phone on a stick on the other hand

Top 8 Tips for Asian TikTok Creators to Grow Their Influence

  • Posted by Media Schools
  • On January 11, 2022
  One of the best ways to grow on TikTok is to learn from...
Read More
  •   One of the best ways to grow on TikTok is to learn from successful creators – and with just one click of the #AsianTikTok hashtag, you’ll quickly realize that the Asian American and Pacific Islander community is making an impressive impact on the video platform:
    • @yoleendadong: Short, comedic videos you’ll send to all your friends
    • @ImTiffanyYu: Informative content curated by a disability advocate, podcast host, and entrepreneur
    • @ongsquad: An authentic (and often humorous) look at motherhood
    • @seananthonyv: Beauty tutorials and makeup hacks to make you feel like a pro
    • @krithi.com: Part dance, part comedy TikTok that is 100% enjoyable

    Top 8 Tips to Grow Your TikTok Influence

    Feeling inspired to ramp up your efforts to gain more TikTok followers and create great content?  Here are our top tips for TikTok creators that want to build a bigger following, share their stories, and turn TikTok into a platform for creatively challenging fun – and maybe even a career.

         1. Start with the basics.

    It might be tempting to dive right into creating TikTok videos, but it’s really important to learn your way around the platform first. There’s a lot to learn from figuring out how to create a TikTok video to discovering different communities and creators. 

         2. Use TikTok best practices.

    Like every other social media platform, TikTok outlines clear guidelines for what’s permitted on their site and what’s not. You definitely don’t want to spend a ton of time and energy on creating content, only to realize that it’s been taken down because you accidentally violated TikTok rules. Getting your content (or worse, your entire account) taken down can slow down your growth significantly, so better to be safe than sorry.

          3. Stay on top of the latest trends.

    TikTok trends range from silly to serious, and they can go viral in a span of fewer than 24 hours. You don’t have to participate in every single trend or go mega-viral, but try a few on for size – you might just be able to ride the wave and pick up some new followers along the way. 

         4. Know your audience.

    The best TikTok creators aren’t worried about appealing to everyone; rather, they focus on creating content that their niche audience will love. Figure out what kind of audience you want to connect with based on the type of content you want to create. Then, keep that audience in mind every time you consider a new video idea.

          5. Engage with fellow TikTokers. 

    It’s not enough to just post great videos; interacting with your audience is just as important. The comments section is where you can really build a community of followers, but there are many other tools for TikTok engagement to keep in mind as well. For example, the Q&A feature lets viewers submit questions for you, which you can then answer in a video reply. You can also do a TikTok LIVE, during which time viewers can ask questions in a stream chat. And of course, make sure you’re also engaging with other creators: comment, like, share, and even splice their content to get your name out there and make the most of your online experience. 

          6. Set clear goals.

    Unless you know what you’re hoping to achieve, it’s going to be pretty tough to establish a focus and direction. For example, if your primary goal is to gain more followers, get specific: how many new followers do you want, and within what time period would you like to gain them?  For example, setting a goal for 100 new followers every week gives you a much more concrete purpose than just vaguely saying that you want more people following your account. 

          7. Understand how to measure video performance.

    With a Pro account, you can use TikTok analytics to see how each of your videos is performing. You’ll be able to see likes, comments, weekly/monthly views, and other metrics, making it easier to gain insight on individual videos and your content as a whole. This data is an important resource that enables you to make smart improvements to your overall strategy and then see exactly what went right and what didn’t. 

          8.  Be true to yourself and your audience.

    Our last tip is also one of the most important: if you want to organically grow an authentic following, you’re going to need to be authentic. This means sticking to your vision for content without compromising or resorting to unsavory tactics for the sake of numbers. It takes time, effort, and some skill-building, but you can achieve your TikTok goals.

    Expand Your Influence by Strengthening Your Digital Media Skills

    Having the right skills makes a world of difference, no matter what platform or medium you’re using. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, enrolling in our Digital Media Production program is a smart way to learn what it takes to succeed in a fast-paced and competitive industry.  The program covers a wide range of topics, including video production, editing, marketing, branding, and so much more. You’ll build a comprehensive understanding of digital media and be ready to use your newfound knowledge to advance your career. Learn more about our Digital Media Production courses and how to become an online creator when you contact our team today!  

    Image Source:  Chaay_Tee / Shutterstock

    " target="_blank">
Young couple looking printed graphs of their social media campaigns

Developing Sales Campaigns Using Digital Media

  • Posted by Media Schools
  • On January 11, 2022
  The success of a product, service and even an entire business often relies...
Read More
Young woman leaning against a table and smiling at her phone

Mobile apps for professional growth

  • Posted by Media Schools
  • On January 11, 2022
When you think of branding, your mind might immediately go to the many ways...
Read More
Young adult woman smiling in front of laptop while wearing headphones

Social Media Strategy

  • Posted by Media Schools
  • On January 11, 2022
For brands and businesses, social media has opened up a whole new world of...
Read More

Best Equipment Used for Radio Broadcasts

  • Posted by M&S Media Schools
  • On January 11, 2022
Producing your own Internet radio broadcast can be quite simple these days, but it...
Read More
A table full of sponsored microphones in a press conference room filled with reporters prepping for a public broadcast at BeOnAir

Understanding The World of Public Broadcast

  • Posted by M&S Media Schools
  • On November 24, 2021
Many people have heard the term “public broadcasting,” and even more have actually consumed...
Read More
An antique radio sits on a wooden table

Who Invented the Radio?

  • Posted by M&S Media Schools
  • On November 24, 2021
Pinpointing the inventor of the radio might seem like a simple task. But as...
Read More
A young Hispanic female sits in front of a ring light while filming a TikTok video make-up tutorial

Top 6 Tips for Hispanic TikTok Creators to Start Growing Their Influence

  • Posted by M&S Media Schools
  • On November 24, 2021
From musicians to illustrators and comedians to dancers, you can find virtually every type...
Read More
A hand draws an infographic describing the best practices for marketing

Best Practices for Marketing to Start Using Today

  • Posted by M&S Media Schools
  • On November 24, 2021
Effective marketing is (and always will be) a foundational part of building a thriving...
Read More
A student of BeOnAir celebrates in front of a laptop

Best Practices for Imaging to Start Using Today

  • Posted by M&S Media Schools
  • On November 24, 2021
Between 2000 and 2015, the average human attention span dropped dramatically between 2000 and...
Read More
  • Between 2000 and 2015, the average human attention span dropped dramatically between 2000 and 2015 – a period of time that just so happens to align with the emergence of the digital world (Microsoft). Whereas we used to have about a 12-second attention span, it was reduced to 8 seconds in those 15 years… and now, it’s likely even shorter. So, what does this mean for professionals in the media industry? Above all, capturing the attention of consumers has never been more important – and more challenging. Images have become a vital tool for digital creators, alongside imagery SEO (search engine optimization). Not only do images provide the power to grab online users’ interest, but they can also work “behind the scenes” to help websites earn more traffic and be more easily found via search. Implementing images has become somewhat of a science, although it’s definitely still a task with artistic roots. By sticking to a handful of imaging best practices, brands and industry professionals can more successfully reach their target audience and achieve their business goals.

    Best Practices for Imaging

    Here are a few top tips for using images effectively online:
    1. Stick to high-quality, meaningful imagery.

      When a user arrives on a website, they immediately begin developing their first impression of the brand. The goal is to use images that clearly communicate the company’s purpose, how it serves the user, and what makes it unique. By thoughtfully selecting images that make a strong impact, it’s much easier to seize the opportunity to connect with the online user. In most cases, this means investing the time and expense necessary for proprietary images (versus generic stock images). The best images are the ones that depict a brand’s customers, staff, products, and services in an authentic but positive light. Typically, a business will get optimal results by hiring a professional photographer.
    2. Be very careful about using stock photos.

      If a company doesn’t have the budget or time for a professional photographer, they may need to rely on stock images. However, this is a task that should be navigated extremely carefully. Avoid overly generic images, because they can be a major turn-off for online users. Instead, search for detailed, relevant images. Use very specific, long-tail key words and phrases to narrow down stock image searches. For example, instead of searching for “people cooking,” a culinary school could submit a search for “young people and teacher participating in a pastry baking demonstration.”
    3. Use graphic icons to boost usability.

      Too much text can make users click out of a site surprisingly fast, so look for opportunities to eliminate text wherever possible. One way to streamline a website is with graphic icons. The right icons add a visual element to break up text, while also making a website easier for a user to browse and navigate quickly.
    4. Consider smart imagery to enhance scanning.

      Did you know that the average web user only reads about 20% of the text on a webpage? It’s natural for the eye to skip around text in search of anchor points, such as images. You can take advantage of this by incorporating graphical elements, simultaneously holding users’ attention and making it easier to rapidly scan and understand content.
    5. Keep SEO and accessibility in mind.

      Aesthetics are certainly important for imagery, but so are SEO practices and accessibility. Search engines such as Google assess each webpage’s images to determine the subject matter and other factors, generating a title, snippet, and other details to help search users. Elements in the website coding can affect whether or not Google can “see” the image, so learning about the technical side of imagery is critical.

    Excel in a Creative Career with Training in Digital Media Production

    Whether you’re interested in video production, graphic design, photography, or a similar field, building professional-quality skills is key to a successful career. And when it comes to imaging, potential employers and clients can easily decide your fate with just a single glance at your portfolio – are you confident that you’re ready to rise above the competition? Even the most skilled of professionals can benefit from learning new skills, especially because digital media is completely changing the way we create, edit, and even consume imagery. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, we’ve designed a unique program that provides a diverse range of students with the opportunity to hone their talents. Our Digital Media Production program presents a comprehensive look at the latest in digital storytelling, content creation, and more, expanding students’ understanding of the digital production landscape as a whole.

    Get on the Fast Track to Your Professional Goals with a Media Education

    If you’re interested in setting yourself apart in a competitive industry, we would love to talk more about the program options available at our nationwide campuses. Get more information about how to work in imaging when you connect with our team today!

    Image Source: fizkes / Shutterstock

    " target="_blank">
A student of BeOnAir presents a Branding project

Best Practices for Branding to Start Following Today

  • Posted by M&S Media Schools
  • On November 24, 2021
Did you know that, when it comes to personal identity, the Millennial generation considers...
Read More
  • Did you know that, when it comes to personal identity, the Millennial generation considers brand preferences to be of equal importance to ethnicity and religion? For all types of businesses and organizations, this translates to a critically important concept: branding can truly make or break a business. Not only is branding key for attracting new customers, but it’s also a major factor in maintaining customer loyalty. But like many things in business, branding is not as easy as it looks. Luckily, there are a few branding best practices to rely on as solid, reliable guidelines for success.

    What is Branding?

    First, let’s talk about what it means to create a brand. Essentially, branding is a company’s means for showing who they are, what they have to offer, and what makes them unique. Consumers look to branding to decide if a specific business matches their personal values, style, and other factors. Branding includes:
    • Logos
    • Design elements (color scheme, fonts, etc.)
    • The verbiage used in marketing materials/informational copy
    • Social media content
    • Slogans

    Branding Best Practices

    Here are a few universal best practices that just about any business can use to build a better, stronger brand.
    1. Pinpoint the target audience.

      A strong brand is one that effectively attracts the right people, not one that vaguely aims for mass appeal. You’ll need to know exactly who the “dream customer” is for the brand, so you can develop the branding accordingly. This allows you to get a clearer idea of how to create effective ads, build good customer relationships, and satisfy the wants and needs of your target niche.
    2. Learn from your competitors.

      Analyzing the branding of peers within your industry niche is an excellent way to learn what works, as well as what doesn’t. Take a closer look at how relevant businesses have excelled at branding, as well as the businesses that have made major mistakes – both scenarios offer fantastic lessons to be learned. Remember that your branding should never stay static, so your research should be an ongoing project as well.
    3. Break down your brand’s key benefits and defining characteristics.

      You might be surprised at just how challenging it can be to articulate the core qualities of your business – and if you can’t do it easily, how will your customers understand what you stand for? Take time to outline the most important qualities of your brand, as well as the specific benefits it can offer customers. This information can serve as a rock-solid foundation for you to build your branding on.
    4. Make sure your brand is integrated into every single aspect of your business.

      Branding is like the DNA of your business, and it should be a part of everything your business does, says, and creates. From your social media content and shared photos to your website’s blog, product pages, and printed materials, it should be easy to see branding as a common thread that ties it all together.

    Learn How to Create a Brand (and Build a Career at the Same Time)

    Like so many spheres within our digital-centric world, branding is evolving at a rapid pace. But even as some of the ways to build a brand change, the importance of branding is only increasing. Whether you’re interested in getting a job as an online influencer, digital marketer, or even an independent entrepreneur, learning how to build a successful brand is an invaluable skill. Digital media has become one of the primary mediums for brands to communicate and connect with consumers. As a result, building a multitude of skills in the field of digital media production can be the best way to master the art of branding. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, we’ve developed a one-of-a-kind Digital Media Production program that opens the door to a virtually limitless variety of career paths. With a blend of in-person and online learning, as well as a myriad of hands-on experiences (including internships), it’s a program unlike any other – and an outstanding opportunity to learn about everything that goes into building a brand.

    Enroll in Media-Centric Classes and Programs to Achieve Your Career Goals

    Regardless of the direction you choose to take your career, understanding the principles of branding, marketing, and digital creation is the knowledge that can be applied to so many fields. Whether you want to hone your skills in your existing profession or make a major career change, we welcome you to join the ranks of promising graduates from the BeonAir Network of Media Schools. Learn more about how to work in branding and get details about our Digital Media Production program when you contact our team today!

    Image Source: Rawpixel.com / Shutterstock

    " target="_blank">
A student of Be On Air speaks into a recording microphone for a radio show

Yes, Radio Remains Popular & Here Is Why

  • Posted by M&S Media Schools
  • On October 26, 2021
In the age of digital media and streaming entertainment, it can often seem like...
Read More
  • In the age of digital media and streaming entertainment, it can often seem like traditional mediums are falling by the wayside. But even so, there are some that have serious staying power – and radio is one that won’t be going anywhere anytime soon.

    According to U.S. data and analyst experts at Nielsen, radio still has the highest reach of any medium in America. And what’s more, 83% of Americans ages 12 and over reported listening to AM/FM radio in any given week (Pew Research). So even though forms of media such as podcasting and video broadcasts are gaining ground, there’s no indication that anyone should count radio out.

    Why Radio is Still as Popular as Ever

    Even if you consider yourself a dedicated radio listener, you might have been one of the many people that thought radio was rapidly trending downward. But now, you know that there are still millions of Americans tuning in to their favorite radio stations every day.

    And while there are many different reasons that radio remains a staple of the media industry, here are a few of the factors that we think matter most.

    1. Radio can be easily accessed, virtually anywhere and at any time.

    There is a definite sense of comfort in using the forms of media we’re familiar with, and radio is definitely one of the audio mediums audiences are most well-accustomed to. It’s simple and easy to use, and requires little to no tech-savvy skills. As long as you have a radio that’s tuned to a station you like, listening is as easy as flipping the on-switch.

    Adding to the accessibility of radio is its portability. Most cars are equipped with a radio, putting popular broadcasts just a button away. And because so many Americans spend hours every week in their cars, commuting to and from work and school, listening to the radio just makes sense.

    Whereas television requires you to listen and watch, radio is an audio-only medium. So, you can enjoy it without needing to set aside a specific block of time – which is why radio pairs perfectly with multi-tasking! You can take the radio with you anywhere, and listen while you drive, work, play, exercise, and do just about anything and everything else you can think of.

    2. Radio is (generally) free.

    Unless you’re using a subscription-based radio program (such as SiriusXM), radio costs nothing. It’s advertiser-funded, which differs from many of the newest media platforms out there. So, you don’t have to pay monthly subscriber fees.

    3. Radio has been adapting amazingly well.

    Imagine if radio had stayed exactly as it was when it first debuted – there’s no question that it would have disappeared from our world a long time ago. Luckily, radio has proved to be impressively flexible and adaptable over the decades. As listening habits, consumer trends, and technologies shift, radio keeps pace.

    For example, you can now access radio using your smartphone, tablet, laptop, or even a smart speaker. That means that you can listen to radio whenever and however you like, instead of only having one way to access it (a traditional radio).

    4. Radio has widespread appeal.

    Of all the mediums out there, radio is one of the most inclusive in terms of appeal. Whereas mediums such as podcasts target niche audiences, radio is designed to serve larger, more diverse groups.

    Data has consistently shown that radio listeners include people of all ages, genders, races, and ethnicities. And since there are so many different radio stations available, you can switch to one that suits you with virtually no effort.

    Stake Your Claim in Radio with an Education in Modern Media

    If you have dreams of working as a radio broadcaster, there are plenty of career opportunities waiting for you. In fact, as radio evolves to keep pace with new media formats, new doors are opening all the time.

    At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our students spend their time gaining hands-on experiences that they’ll be able to apply directly to their future careers. And since we offer a diverse range of program options, including Radio & TV Broadcasting, Sports Broadcasting, Audio Production, and more, you can choose the path that leads to your dream job. We even have a Digital Production Program that bridges the gap between traditional and new mediums, giving you a comprehensive perspective on the industry.

    You’re passionate about the radio broadcast world, and we’re dedicated to supporting students in the pursuit of knowledge, skills, and valuable learning experiences. So, if you want to take your first steps towards a job in radio, our media schools could be the perfect place to start.

    Don’t wait any longer to begin working towards an exciting and fulfilling future; apply to become a student at one of our campuses today!


    Image Source: engagestock / Shutterstock

    " target="_blank">
By Peshkova

Where to Start? Tips for Writing Commercial Copy

  • Posted by M&S Media Schools
  • On October 26, 2021
Commercial writing (also called copywriting) is a career field that can offer it all:...
Read More
Podcasting is Becoming More BIPOC-Led

Podcasting is Becoming More BIPOC-Led

  • Posted by M&S Media Schools
  • On October 26, 2021
The faces – or rather, the voices – of podcasting are now more diverse...
Read More
  • The faces – or rather, the voices – of podcasting are now more diverse than they’ve ever been. As podcasting, in general, has become widely popular as a form of entertainment, news, and education alike, a growing number of BIPOC podcasters are rising to the top of the ranks. According to a recent article from InsideRadio, more than 40% of the collective audience of the podcast universe are non-white. Compare that to the U.S. population, which is only about 33% non-white, and it certainly seems that the industry’s efforts to nurture diversity are working.  The article quotes Tony Hereau, VP of Cross-Platform Insights at Nielsen, as saying, “It happens with the diversity of programming. There is a zero barrier of entry for anybody to get into podcasting and that has served the industry well because it has allowed for lots of different voices to come into podcasting and add content that they don’t get anywhere else.” For BIPOC creators and listeners alike, that diversity is a big part of what has made podcasting so attractive. 

    Diverse Audiences – and Podcasts - are on the Rise

    In the past decade or so, podcasting has seen meteoric growth across the board. But that growth is particularly impressive among BIPOC listeners, and many creators attribute that to the increased presence of BIPOC podcasters. Podcast publishers are working overtime to fulfill the demand for increased diversity, and the response thus far has been immensely enthusiastic. For most BIPOC listeners, this comes as no surprise: after all, many of them have been calling for more BIPOC podcast hosts and shows for quite some time.  In September of 2020, the world’s top commercial podcast publisher (iHeartMedia) announced the launch of The Black Effect Podcast Network. The network features a selection of content from Black creators, curated by industry influencer Charlamagne Tha God. Topics range from pop culture and comedy to mental health and social justice, all aiming to encourage conversation, deliver entertainment, and offer diverse perspectives.  Shortly after debuting The Black Effect Podcast Network, iHeartMedia announced that they would be dedicating one-half of all podcast development towards building a more diverse platform. This includes seeking out new shows and concepts from BIPOC content creators, as well as continuing partnerships with well-known media leaders such as Shondaland (a production company owned by Shonda Grimes).

    Top BIPOC Podcasts 

    Searching for a new podcast to listen to and learn from? With such a wealth of outstanding podcasts by BIPOC creators, you have plenty of great options to choose from.  Here are just a few of the top-rated BIPOC podcasts to check out:
    • Code Switch, an award-winning BIPOC-hosted podcast that explores conversations about race
    • Still Processing, a culture podcast hosted by Jenna Wortham and Wesley Morrison
    • Here to Slay, a podcast based on the black feminism perspective from Roxanne Gay and Tressie McMillan Cottom
    • Red Table Talk, from actress Jada Pinkett Smith, her daughter Willow Smith, and her mother Adrienne Norris
    • Louder than a Riot, an NPR-published podcast that delves into the world of hip-hop and the ways in which it is linked to incarceration in the U.S.
    Those are just five of the hundreds of BIPOC podcasts that have received a warm welcome from listeners – and a multitude of well-deserved accolades from the industry. 

    How to Get Started in Podcasting

    Have you ever found yourself wondering how to become a podcaster? You probably already know that you need a certain amount of passion, dedication, and personality, but technical and podcasting skills are just as important.  By enrolling in podcasting courses at a media-focused school, you’ll be able to learn (and practice!) skills such as:
    • How to use microphones, audio workstations, and other industry-specific equipment
    • How to record a podcast
    • How to edit recordings into a polished final product
    • How to navigate the media industry
    A media school can also help you connect with internships, networking opportunities, and more – all of which can make it easier to stand out from the competition and land the job of your dreams.

    Be a Part of Podcasting Future as a Media Schools’ Graduate

    For BIPOC creatives, podcasting is a one-of-a-kind medium with an audience that’s eager to listen and engage. So, now’s the time to make the leap. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, we offer a broad range of programs for individuals who want to break into the media industry. Whether you envision yourself as a podcast host, audio engineer, or media marketer, our campuses have options to suit your goals. Learn how to record, mix, and edit in our audio production classes, practice hosting in our broadcasting program, or develop your content creation skills in our digital production courses – it’s entirely up to you. Make your move today: apply to join one of our media production programs now!

    Image Source: Jacob Lund/ Shutterstock

    " target="_blank">
Getting Started with Storyboarding

Getting Started with Storyboarding

  • Posted by M&S Media Schools
  • On October 26, 2021
If you’re a film production enthusiast, then you already know that an incredible amount...
Read More
  • If you’re a film production enthusiast, then you already know that an incredible amount of work goes into every single scene of a TV show, movie, and online video. Long before you see the finished product on-screen – and even before the shooting starts – there are so many details to consider. For anyone that’s interested in working in film production, learning how to make a storyboard is a must. We’ve put together a handy guide that takes you through the process from start to finish, and provides you with a series of practical storyboarding tips that you can start using now.  

    What is a Storyboard?

    Before you can learn how to storyboard, you’ll need to understand exactly what a storyboard is and why you need one. So, let’s begin with the basics. Storyboarding (the act of creating a storyboard) is a part of the film production process. Essentially, a storyboard is a series of drawings that layout key details of a certain scene/sequence. Storyboards often look like a series of comic book panels, and can include:
    • Drawings, photos, and/or reference images to represent each frame of a film sequence
    • A detailed description of the shot, including any important information about the composition, dialogue, and/or action
    • Plot ideas
    • Shot specs, such as the lens length, shot size, etc.
    • Arrows to depict character or camera movement
    • Illustrations of how each shot links to the next
    Although every filmmaker has their own unique creative process, most use storyboards for the same basic purpose: as a highly detailed visual representation of a specific film sequence. The amount of information and detail in a storyboard depends on the person, and some filmmakers only use storyboarding for more complicated film sequences (while others like to make one for every scene). As you hone your own filmmaking skills, you’ll be able to figure out how storyboards work to complement your personal approach. 

    Why and How to Make a Storyboard

    Storyboarding is a hugely valuable tool for filmmaking, whether you’re shooting a 10-second commercial or a full-length movie. So, even if you’re someone that prefers a more spontaneous creative method, storyboarding is a staple skill. You’ll need storyboards to:
    • Pitch your concepts
    • Pre-visualize and plan your film project
    • Collaborate with other members of the production team
    • Ensure you don’t forget any key details
    • Take an efficient approach to shooting
    • Edit more easily

    What are the 5 elements of storyboarding?

    Each panel, or shot, of a storyboard, serves to illustrate key details using these five core elements:
    1. Shot: The shot is labeled with the scene and shot numbers (for example, “Shot 1.5” for the fifth shot in the first scene). There are different types of shots, ranging from close-ups to wide shots and everything in between. 
    2. Panel: The panel represents the aspect ratio of a shot. The most common aspect ratios are 16:9 and 2.39:1, as well as IMAX.
    3. Sequence: A sequence is a series of multiple shots that equate to a single scene in a film. Each sequence has a title.
    4. Description: In the description, the storyboard artist or director might add details about a scene. For example, they might include instructions for the camera operator that notate exactly how they should capture a certain shot.
    5. Arrows: The arrows in a storyboard are typically used to show the direction the camera will move (pan out, pan in, etc.). 
    Think of these as your basic building blocks for storyboarding.

    What are the 7 steps in storyboarding?

    You don’t have to be a skilled artist to sketch out a useful storyboard – in fact, many effective storyboard artists keep the actual visuals pretty simple. What you will need is a smart, organized approach to planning and creating your storyboard.  Using these seven simple steps, you can turn your ideas and inspiration into a storyboard that serves its purpose.
    1. Figure out your goals. Ask yourself what you want to achieve with your video, and exactly what its purpose is going to be. Think about who your target audience is, the publishing channel, and the message you want to send, and how that shapes the tone, language, time frame, and content of your video.
    2. Start brainstorming. When you have a lot of different ideas, getting them all down on paper (or in a digital document) can help you organize them. Write down all of the ideas you have for a project, without worrying about editing the list just yet. Then, look at how you can create a cohesive story with those ideas, and eliminate any that don’t fit. Pinpoint important characters, setting, and theme as well.
    3. Set up a timeline. Keeping the story in mind, start planning out a timeline of events. Begin with the start point, key transitions, and the conclusion, and then fill in the gaps in between for a seamless story.
    4. Begin sketching the storyboard. Storyboards generally use a basic layout made up of a series of empty boxes. You can find printable storyboard templates online, or just sketch out your own. Using one box per scene, start drawing (or use storyboard software). Remember that your drawings don’t have to be elaborate, just clear and purposeful. 
    5. Add in your notes. Under each box, include important details for the shot (special effects, camera angle, lighting, etc.). You’ll use your script draft to develop these details.
    6. Get some feedback. Ask a fellow filmmaker to take a look at your storyboard and provide honest feedback. They can help you determine if the storyboard is effectively communicating basic details and ideas, and even highlight certain opportunities for improvement. It can be incredibly useful to get fresh eyes on your storyboard, so don’t skip this step.
    7. Make revisions. Once you have feedback, use it to make changes as needed. You don’t necessarily have to take every single suggestion, but be open to revising your original ideas. 

    How Do You Get into Storyboarding?

    Building your storyboarding skills requires practice, but you’ll also need to learn important principles of digital production, storytelling, and more. This means that, even though you can certainly “teach yourself” some aspects of filmmaking, getting a media education is the best way to ensure you’re as prepared as possible for a future career.

    What degree do you need for storyboarding?

    There’s not necessarily a specific degree for storyboarding. Rather, you’ll need an understanding of how to tell an engaging story, film production, technical details, and more.  A digital media production program can expose you to the full spectrum of skills necessary for storyboarding – and help you refine your creative process as a whole. 

    Enroll in Media Classes and Learn How to Create Digital Content Now

    It’s no secret that breaking into the media industry can be a challenge, especially because competition is fierce. If you want to stand out and prove yourself to potential employers, the best place to start is with a hands-on media education. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, you can sign up for digital media programs that teach you how to turn your passion into a full-time career. Our Digital Media Production program introduces you to the wide world of media, giving you a comprehensive understanding of digital storytelling. Whether you’re hoping to make a dramatic career change, or you’re a recent graduate ready to strengthen your resume, our media schools can be the first step towards your goals. Discover how our nationwide media schools and diploma programs can set you up for career success – apply now!

    Image Source: Sutipond Somnam / Shutterstock

    " target="_blank">
An audio engineer works on a mixing software on his audio console in a dimly lit professional studio

How to Be Heard – It Starts with the Audio Consoles in the Studio

  • Posted by M&S Media Schools
  • On October 12, 2021
  If you have a passion for audio production, you already know that what...
Read More
  •   If you have a passion for audio production, you already know that what happens behind the scenes has a huge impact on the audience’s listening experience. Today, we’re talking about audio consoles and their role in media, exploring:
    • Different audio console types
    • Key functions of an audio console
    • How audio consoles are used for editing
    Whether you call it an audio console, an audio mixer, board, desk, or any one of many other nicknames, there’s one thing you can say with certainty: this piece of equipment plays a vital role in media production, editing, and broadcasting. If you’ve considered making audio production a career – or even just a hobby – you may have played around with an audio console. But to use this industry equipment to its fullest potential, you’ll need to learn more about what it does, how it works, and why it’s so important for digital media production.

    What is an Audio Console?

    An audio console is a piece of equipment used to combine multiple sounds (signals), routing them to a common output for amplification or recording. The sounds can include signals transmitted by microphones, as well as those from electric instruments. Audio consoles are used for film and television audio, broadcasting, podcasting, live sound, and music production in the media industry.

    Types of Audio Consoles

    There are many types of audio consoles, each one serving a specific purpose. Ranging from the fairly simple, tabletop devices that a hobbyist might use to a large-format console featured in a professional recording studio, audio mixers come in all shapes and sizes. Generally, an audio mixer will fall into one of three categories:
    • Fully-digital audio consoles
    • True analog audio consoles
    • Analog consoles with digital audio interfacing
    A digital audio console is a popular choice for recording studios and live productions, such as concerts. A digital board offers automated mix recall capabilities, as well as savable mix templates. This means that specific settings, including the position of every single switch, button, knob, and fader, can be digitally recalled on demand. As a result, an audio engineer can recall a specific template (that has been set ahead of time), then simply make minor adjustments. Most digital consoles include fader layering, which allows multiple input signals to be controlled by a single physical fader to control multiple input signals. A true analog audio console does not come with any digital capabilities and requires all of the mixer’s direct outputs to be connected to the recording device. There isn’t any automated recall, either, so everything has to be manually recalled. However, there are certain creators that choose analog audio mixers for the sake of tonal capabilities, with certain models being considered “legacy consoles” (like the famous one in Abbey Road’s Studio 1). One of the biggest benefits of analog audio consoles is their “summing” capability. Summing is a process by which signals from various channels can be combined, using only analog circuitry (wires, iron, faders, and electrical components). It adds a certain dimension to sound and is sometimes preferred for certain purposes or effects. An analog console with digital audio interfacing is a sort of midpoint between the two types described above. This type of console receives and processes sounds/input signals in the analog realm. But then, direct DAW (digital audio workstation) integration is possible when it comes to output.

    What are the Four Functions of an Audio Console?

    An audio console has four core functions:
    1. Accept audio
    2. Combine audio
    3. Process audio
    4. Monitor audio
    Not only do audio mixers record and adjust audio, but they can also be utilized as a part of the post-production editing processes.

    The Parts of an Audio Console

    When it comes to actually using an audio mixer, there are plenty of details and techniques to cover. But at the most basic level, you can get comfortable with consoles once you know your way around the channel strip. Even though an audio mixer may have its own unique capabilities, all models share the same general layout and features. Learning about the components of an audio mixer channel strip will enable you to transfer your knowledge from one model to another. Typically, an audio mixer channel strip has a structure that includes the following parts and features:

    Input, equalization, and dynamics

    An audio console’s preamp contains an XLR input, which includes a gain/trim pot for adjusting level. You can select either a line-level (such as electric guitar) or mic-level (microphone) signal as your signal source, depending on what you are producing. Some consoles also offer features such as a pad, polarity reversal switch, or high pass filter on the input section. In the equalization (EQ) section, you’ll usually see either a 4-band parametric or semi-parametric set-up. Large-format audio consoles also include a dynamics processing section, built with a gate/expander and compressor/limiter.

    Auxiliary sends, channel fader, and pan pot

    The aux sends are for routing the input signals to specific destinations, such as monitor mix sends. Looking to the bottom of the audio console’s channel strip, you can expect to see the channel fader. A fader is a resistor that controls how much of a signal is allowed to “pass through.” Also, mute and solo buttons are generally positioned near the fader. Finally, the pan pot is located above the fader and is used to place a signal into the stereo field.

    What is the Use of an Audio Console in Editing?

    An audio mixer is a staple of the recording and production processes, but it can also serve a purpose in editing as well. As part of an editing suite, the audio console is used to select the specific input source (what you want to listen to), adjust the volume, and monitor playback. When an audio console is selected for editing purposes, it’s usually much more compact than the type preferred for actual recording. Sometimes, features such as XLR microphone inputs and preamps are included so that a microphone can be connected and used to record voiceovers during post-production.

    Get Hands-On Experiences with Digital Media Production Now

    Now that you’re armed with a basic understanding of audio consoles, you’re better prepared to learn how to actually use one. From there, you can develop your own sense of creative style and truly begin to explore your personal talents. If you’ve ever considered working in the media industry, a combination of classroom learning and in-studio experiences can be a great first step towards your future career. As a student of Digital Media Production at the Beonair Network of Media Schools in Miami, Chicago, Colorado, and Ohio, you’ll split your studies between coursework and studio time. You’ll be able to build a well-rounded understanding of digital media production processes. Discover the aspects of production that you’re most interested in, then dive right into the practical application of your new skills. Our campuses specialize in personalized education experiences that speak to each student’s interests and passions so that you can chart a path based on your own goals and dreams. And with internship opportunities and career guidance services, students at the Media Schools can pursue their fullest potential. Contact us today for more information about our media career training courses and programs or to start the application process!  

    Image Source: Gorodenkoff / Shutterstock

    " target="_blank">
A microphone in a professional recording studio sits idle as Be On Air explains proper microphone set up and usage

Mic Check 1-2: Properly Using Microphones

  • Posted by M&S Media Schools
  • On October 12, 2021
  When it comes to correctly using a microphone, it might seem like a...
Read More
  •   When it comes to correctly using a microphone, it might seem like a no-brainer – but actually, there’s a definite technique involved! We’re going to teach you the basics of microphone use, explaining what you need to know about:
    • How to position a microphone for the best possible results
    • The “3-to-1 rule” of microphone use
    • Simple tips for using a microphone effectively
    Speaking into a microphone isn’t something that necessarily comes naturally, even if you consider yourself a born public speaker. Instead, it takes some practice and a
    certain level of skill to become an audio engineer. Nearly all of us have experienced the frustration of being unable to hear or understand someone who wasn’t using a microphone properly. Something as simple as poor mic use can have a major impact on the audience experience, whether they’re listening to a conference presentation, a podcast, or even a television broadcast. But with a bit of preparation and some practical tips, you can master the art of microphone use.

    How Do You Properly Use a Microphone?

    There are three key components to proper mic use:
    • Microphone placement should aim to find the “sweet spot” where the mic can pick up your voice without unnecessary background sounds. Practice maintaining the proper distance between a microphone and your mouth (more on that below).
    • Microphone setup has everything to do with how you’re speaking into the mic. High frequencies are directional, which means that turning your head away from the microphone can end up producing a dull, low-quality sound. Instead, speak directly into the microphone at all times.
    • Microphone control involves using certain techniques to refine the output sounds. For example, you can aim the microphone slightly above or below your mouth if you are trying to reduce mouth noises or popping sounds.

    Types of microphones

    Generally, there are two main categories of microphones. There’s a huge variety of brands and types within those categories, with new technology debuting virtually every day. Plus, there are other, more specialized categories reserved for highly specific uses. However, the majority of hobbyists and professionals alike tend to use microphones that fall into one of these two categories:
    • Dynamic mics are the ones you usually see used onstage, including for public speakers and performers at live events. These are designed to handle louder sounds and withstand more intense handling and use. Sounds are aimed downwards, toward the front of the microphone.
    • Condenser mics are commonly found at recording studios and are more sensitive to volume and nuances in sound. This makes them ideal for studio use because the acoustic environment can be precisely controlled. Sounds are aimed into the side of the microphone, which is positioned directly towards the sound source. A condenser mic can be set up in a hanging position or pointed upwards to the ceiling, depending on the model.

    What’s the “3-to-1 Rule” when dealing with microphones?

    The 3:1 Rule (or 3-to-1 Rule) applies to situations in which you’re using multiple mics. It states that the distance between the source-to-mic of multiple microphones should be about three times the distance between the source of the sound and the closest mic. Additionally, there should be a difference of about 10 dB between various mic contributions. Implementing this rule is one of the best ways to reduce audible phasing issues.

    How far away should you hold a microphone?

    A good rule of thumb is to position a microphone about 12 inches from your mouth. Ideally, you want the mic to clearly pick up the sound of your voice without also amplifying background noises. Starting at 12 inches, you can carefully move the mic closer to the sound source as needed (generally, no closer than 6 inches away). However, the “proximity effect” should be taken into account. This effect produces an increase in base and volume, along with a decrease in frequency, the closer the microphone is to your mouth. Mainly, this concept applies to dynamic mics because condenser mics are much more sensitive and aren’t intended to be moved closer to a sound source. Keep in mind that the sensitivity of your microphone will vary, depending on both the type of microphone you’re using and the specific brand. This means that two different microphones might produce dramatically different results, even if they’re held at the same distance from your mouth and exposed to the same type and volume of sound. This is yet another reason that mic checks are so important.

    Other Tips for Improving Your Microphone Use

    Now that you have the basics down, here are a few other handy tips for mic use:

    1. Be mindful of background noises.

    One of the most common mistakes of microphone use is the unintentional addition of distracting background noises, which can make it harder to hear and understand the speaker. Whether you’re going to be using a mic in a studio or onstage, be aware of the many contributors to background noise, including:
    • Breathing
    • Coughing
    • Mouth noises
    • Audible body movement(s)
    • Clothing ruffling
    • Jewelry that jangles/moves
    • Watches that produce ticking noises
    • Touching the presentation podium/stand or desk
    • Moving papers or writing instruments
    • Room tone
    • Extraneous noises (such as an A/C unit, a fan, etc.)

    2. Remember that a mic check is a must.

    The only way to know exactly how something will sound on a mic is to actually put it into practice. This is why mic checks are so critical and non-negotiable for any presentation or recording. During a mic check, you can become more comfortable with the specific mic type that you will be using. As a result, you’ll be able to pinpoint exactly where and how to position the microphone, as well as find the ideal volume for the space and situation. Plus, a quick practice session is the perfect opportunity to catch any unexpected issues and background noises, so you can resolve them before an audience is present.

    3. Get media training to strengthen your mic skills.

    Learning how to use a microphone is a foundational skill for anyone that wants a career in the media industry, and especially audio production. Understanding correct microphone use is a basic necessity, whether you’re hoping to work in front of the camera or behind it – or even in the editing room. If you envision yourself with a future in media production, enrolling in a specialized, media-focused program can be your first step towards success. Even if you already have an established career path, media courses and training can be hugely helpful for building better public speaking and presentation abilities. At the Beonair Network of Media Schools in Miami, Chicago, Colorado, and Ohio, we equip students with the knowledge and skills they’ll need to enter the media industry as in-demand job candidates. One of our newest programs, Digital Media Production, offers a unique path towards building a comprehensive understanding of the processes of planning, developing, editing, and launching exceptional creative projects.

    Enroll in a Media School to Start Your Career Journey Today

    When you choose a future in the world of media, you open the door to an array of exciting opportunities and creative experiences. Don’t wait any longer to pursue your goals and dreams; take your first step towards your career when you apply at one of our campuses today!  

    Image Source: TZIDO SUN / Shutterstock

    " target="_blank">
An empty professional photography studio with professional lighting fixtures as M&S Media explains lighting tips for videos

Lighting Matters – Here Are Some Needed Lighting Tips

  • Posted by M&S Media Schools
  • On October 12, 2021
  In this guide to all things lighting, we’re diving into the “how” of...
Read More
A young woman holds a digital camera as she readies herself to begin her digital media production path

Here’s Your Camera – Tips to Use It in Digital Media Production

  • Posted by M&S Media Schools
  • On October 12, 2021
  Are you considering a career behind the camera? We’re talking all about how...
Read More
  •   Are you considering a career behind the camera? We’re talking all about how to use a video camera to create professional-looking digital media, helping you learn: Usually, it’s pretty easy to distinguish between videos shot by inexperienced amateurs and skilled professionals – you can almost always see and hear the differences. But that doesn’t mean that you have to be a longtime industry pro to create a polished and professional video. What you do need is a basic understanding of how to properly use your camera and film high-quality video content. We’ve created a series of practical tips for making great videos, whether you’re working with a standard smartphone or a full set of top-notch gear. With this guide in hand, you can start honing your skills as a digital media producer in the making. Ready? Power up your camera and let’s jump right in.

    1. First, get to know your gear.

    The first and most important step in learning how to create videos is figuring out how to actually use your camera. Don’t feel like you have to invest in a top-of-the-line camera right away, because you can absolutely develop your skills and style using something as simple as a smartphone. Ultimately, the key is to learn how to operate the camera you have on hand. Take the time to read through any instruction manuals that came with the camera. Or, if you don’t have any, do a quick internet search for simple tutorials. There are many people that have created great video tutorials for virtually every type of device out there, so you can watch a step-by-step breakdown. If you’re planning to use additional equipment, such as an external microphone, make sure you’re familiar with those tools as well. Even though this step can take some time in the beginning, it will end up saving you some major frustration and hassle down the line.

    2. Start with a plan.

    There are times when filming on the fly can work. But if you really want to improve your video skills, you’re going to need to take a more intentional approach. Think about the video you want to make, and plan out every detail in advance. Your actual content needs to be just as strong as the video quality, making planning a critical step.
    • Begin by defining the purpose of the video: what do you want to communicate, or what are you trying to achieve? Is this video solely for entertainment, is it intended to inform, or do you have another goal in mind?
    • Then, determine who your audience is. How can you make sure that your video connects with the people that you’re hoping will watch it?
    • With your video goals and audience hand, you can move on to writing a script and developing a storyboard. Don’t be afraid to make tons of revisions, rearranging sections, rewriting whole portions, and even deleting content as you see fit.
    Your script and storyboard will serve as a roadmap of sorts, helping you keep your video on track at every stage in the creative process.

    3. Figure out lighting.

    Now, you’re ready to actually get your camera set up – but we aren’t going to start filming just yet. Lighting is one of the most important (and yet, often underestimated) factors in video quality. Make it one of your top priorities, and it will definitely pay off. Natural light from the sun is nearly always your best bet. Morning or evening light is ideal because it’s generally much softer than the harsh, bright midday light that comes from directly overhead. Midday light can cast distracting shadows, causing an unflattering effect. If filming during the middle of the day is unavoidable, try to shoot on a cloudy day or in a shadier area. If you’ll be filming indoors, then you’ll need to pay extra attention to setting up your light sources. Windows can be a good source of natural light, but you might also have to use a large lamp or two as well. Again, overhead lighting isn’t usually the best option, so try to position lamps to the side if possible. Once you think your lighting is on point, get out your camera. Use the video screen to get an idea of what the overall effect is on-screen, and make any changes necessary. Think about the ways in which you might use lighting to create a specific effect (for example, purposefully using “hard” lighting to cast dramatic shadows).

    4. Steady your camera.

    Shaky video footage is a dead giveaway that a creator is inexperienced. Luckily, it can be an easy issue to resolve. It can be extremely difficult to hold a camera perfectly steady in your hand, so opt for a tripod or another study surface. Depending on the video you want to make, you might need to plan for a few different set-ups to accommodate varying angles or scenes. Try to minimize panning the camera, since the movement can detract from the overall viewing experience, and cut from one shot to the next instead. If you realize that some of your footage turned out shaky, there are video stabilization software programs that can help. You might even have a camera with built-in stability features as well.

    5. Know the rules of thirds.

    The rule of thirds is a basic film composition principle, making a world of difference in the look and feel of a video. Visualize a three-by-three grid over the top of your camera’s video display screen. Rather than situating your primary subject directly in the middle, it can be more aesthetically appealing to place them along with one of the grid’s lines. The intersecting points of the grid are key focus areas, so they are ideal for the most important elements of your video. You don’t necessarily have to follow the rule of thirds all the time, but it’s extremely helpful as you gain experience and develop your own creative instincts.

    Start a Career in Digital Media Production

    If you’ve made it this far, the odds are pretty good that you have a passion for creating digital content – and you might have even considered pursuing a career in the media industry. The modern-day world of media offers a wealth of opportunities, giving you a wide range of potential career options in creative and challenging fields. Whether you want to be the person writing the script, filming the video, or perfecting the audio, you can secure a fulfilling and exciting career in media. But first, why not set yourself up for success with an accredited education? At the BeonAir Network of Media Schools in Miami, Chicago, Colorado, and Ohio, you can enroll in a Digital Media Production program that takes you on an illuminating journey through digital media development. Here, you’ll learn everything you need to know about digital storytelling, branding, production, marketing, and so much more. You’ll spend time in real-world production settings, not just a classroom, gaining a broad range of experiences and skills. You have what it takes to turn your passion into a full-time career; all you need now is the foundational knowledge and expertise to break into the industry. Pursue your professional dreams when you apply online to attend one of our media school campuses today!  

    Image Source: Monkey Business Images / Shutterstock

    " target="_blank">

Important notice icon Campus is Open - COVID Updates & Information