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Top Social Media Platforms To Excel at in 2022 for Digital Creators

Posted by M&S Media Schools
On February 2, 2022

Most Americans spend at least a part of their day on social media, connecting...

Most Americans spend at least a part of their day on social media, connecting with friends and family, consuming content, and exploring everything the many platforms have to offer. In fact, a large majority of people say that social media is a part of their daily routines (Pew Research). Whether you’re logging on to Facebook, YouTube, Twitter, Instagram, or one of the other widely popular platforms, social media is probably an integral part of your everyday life. But in our modern, media-driven world, you can also turn social media into a full-blown career. Social media isn’t just a hobby; it’s a massive and thriving business.
Top Social Media Platforms for 2022 Digital Creators
In 2022, live streaming and audio-based social media experiences are expected to grow exponentially, leading more users to look for platforms that can provide those features. So, we’re seeing new platforms and the expansion of existing sites, all contributing to shifting trends in the industry. To be successful, a digital creator has to stay on top of the newest advancements and social media trends – and that includes learning about platforms that are on the verge of going viral. We’ve put together a list of the top social media platforms you’re going to want to watch in 2022, so keep reading to see where you should be logging on soon.
1. Twitch

Launched in: 2011 Number of Monthly Active Users: 140 million
Twitch is a live streaming platform that’s best-known as a platform for video game enthusiasts, providing a digital space in which creators and audience members can interact in real-time. Now, Twitch is becoming increasingly popular with users that have a wide variety of interests. Streaming and video content on Twitch includes cooking, music, and more, as well as interactive live shows, festivals, and esports events.
2. Discord

Launched in: 2015 Number of Monthly Active Users: 100 million
Discord started out as a gaming app, but it’s now evolved into a huge chat platform. It operates on a system that uses “servers,” which are individual community groups for audio-video and text-based chatting. Users can create their own “servers” or join those set up by other members.
3. TikTok

Launched in: 2017 Number of Monthly Active Users: 1 billion
TikTok is a video-based social media platform that first became famous for its wave of lip-syncing and dance content creators. Today’s version of TikTok spans many content types and topics, including comedy, cooking, news, culture, politics, education, and so much more. Trending hashtags, collaborative content, and sponsored videos are just a few of the ways creators can get involved in TikTok.
4. Clubhouse

Launched in: 2020 Number of Weekly Active Users: 10 million
Clubhouse is unique in that it offers synchronous, audio-only connectivity between creators (speakers) and their audience. It would be kind of like a podcast – if your podcast was a live, interactive experience that allowed audience members to respond in real-time. Even though Clubhouse is relatively young, it’s already become an exclusive space for celebrities and everyday creators alike.
5. Twitter Spaces

Launched in: 2020 Number of Active Users: Unknown
Twitter Spaces is still in beta, but it measures up to be an audio platform similar to Clubhouse. Think of it as a voice chat alternative to the typical 280-character tweets designed to create a new kind of social dialogue. Many of the details and features of Twitter Spaces are still in the works, but you can expect to see brands use it for live discussions, audience Q&A sessions, and other interactive content.
6. Instagram Reels

Launched in: 2020 Number of Active Users: Unknown
Instagram Reels is another fairly recent addition, introducing a new way for Instagram users to create and interact. It’s comparable to TikTok in its format and functionality, but with the added advantage of millions of existing Instagram users within easy reach. For creators and brands that are already on Instagram, expanding efforts to include Reels simply makes sense.
Learn How to Get a Social Media Job and Achieve Your Career Dreams
At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, you can join a diverse study body made up of creatives, innovators, and media enthusiasts who are interested in building a career in the media industry. Our Digital Production program provides a comprehensive education in digital media, equipping you with a variety of valuable skills for your future profession. If you’re interested in more information about how to get a job as a digital creator, or what you’ll learn in our media courses, contact our team today!
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Internet Broadcasting – What is it?

Posted by M&S Media Schools
On February 2, 2022

In the mid-1990s, the early pioneers of Internet broadcasting introduced the new medium with...

In the mid-1990s, the early pioneers of Internet broadcasting introduced the new medium with the launch of shows like “Internet Talk Radio.” But now, Internet broadcasting looks a lot different than it did then – which isn’t surprising when you consider how far we’ve come in expanding the online world. Whether you call it Internet broadcasting, Internet radio, streaming radio, or by another common name, the odds are pretty good that you’ve used it at least a few times (if not on a regular basis). Services such as iHeartRadio and Sirius XM are among the most popular Internet radio platforms, but there are many others to choose from. There are also ways to listen to online radio stations via streaming music apps, such as Spotify and Pandora. Unlike podcasts, which can be streamed on an episode-by-episode basis, Internet broadcasting involves a constant flow of streaming media. It follows a model similar to that of traditional broadcast radio, with formats that include music, news, talk, sports, and more. If you can think of a format available on traditional radio, it’s likely that there’s an Internet radio equivalent. Oftentimes, an Internet radio station is associated with a specific traditional radio station or radio network. However, because U.S. laws do not require an FCC license to operate an Internet radio service, starting your own is easier than you might think. Thanks to the relatively low cost of starting an Internet radio station, there’s an impressive variety of independent radio shows available online only – and yours could be the next one!
Is Internet Broadcasting Popular?
Statistics show that Internet radio has continued to grow and expand at a steady rate. And like many of the technology-driven mediums in modern media, it doesn’t show any sign of being a passing trend.
- 86% of people between 12- and 35-years old report listening to online radio in the past month. (Statista)
- In 2010, only 34% of Americans used online radio. As of 2021, that number jumped to nearly 70%. (Statista)
Whether you enjoy Internet radio for news, entertainment, and music, or you’re interested in making it your future career, the data makes it clear: Internet broadcasting is here to stay.
Jobs in Internet Radio/Broadcasting
If you had a list of all of the roles required to operate a traditional radio station or network, it would look nearly identical to the jobs available in Internet radio. Even though there are differences between traditional and Internet broadcasting, many of the job opportunities are largely similar. Internet radio jobs run the gamut from on-air roles like hosts and reporters to behind-the-scenes staff such as audio engineers, producers, and even sales and marketing teams. There are so many ways to build a long-term career in Internet broadcasting, no matter what your interests and passions may be. Here are a few Internet broadcasting jobs you might consider:
Online Talk Show Host
Internet radio has a rich variety of formats, including an array of talk-based programming. There are Internet radio talk shows to cover just about any and every topic possible, including current events, politics, pop culture, sports, and more. Getting a job as an Internet talk show host requires many of the same skills as working as a host in traditional radio:
- Script reading
- Improvisation
- Presentation and public speaking
- Interviewing/conversational skills
- Understanding how to use equipment such as microphones
Depending on your role, you might also be expected to create interesting content, research stories, and even come up with topics.
Online News Reporter
News programming is always going to adapt to suit changing technologies, and Internet news programs have proven to be a successful option for professionals and networks alike. If you’re wondering how to get a job as an Internet news reporter, focus on learning both standard broadcasting and digital media production skills. Working as an online news reporter means that you’ll need to be ready to:
- Read via scripts and teleprompters
- Improvise when needed
- Maintain professionalism on-air
- Present an engaging on-air personality, understanding what your audience expects
- Use broadcasting equipment as required
If you’re creating your own Internet news show, you’ll also need to be able to conduct research, write content, and manage post-production.
Internet Radio Audio Production
Hosts and reporters are essential in Internet broadcasting, but so are skilled audio technicians. You can get a job in audio production for Internet radio and take on the editing, producing, and other tasks relating to all of the audio content.
How to Get a Job in Internet Radio
Even though Internet broadcasting is a field with a wealth of career opportunities, you’ll need to make sure you’re well-prepared to set yourself apart in the competitive media industry. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our Digital Production program can help you get on track to a fulfilling future in Internet radio. You’ll learn a wide range of skills and gain in-studio experience, so you’ll be ready to jump into the industry as soon as possible. For more information about how to get an Internet radio job, contact our team today!
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Why a Job in Streaming Media Can Equal a Bright Future

Posted by M&S Media Schools
On February 2, 2022

Most of us are very familiar with streaming entertainment, and there’s a good chance...

Most of us are very familiar with streaming entertainment, and there’s a good chance you’ve used at least one major streaming service within the last 24 hours. But have you ever thought about streaming media as a future career field? Over the past several years, technology has dramatically changed virtually every aspect of our lives – and that includes the kinds of jobs available for you to pursue. Now, you can pursue a career in streaming media, which is something that certainly wouldn’t have been possible until recently. And even better, it’s a field that is growing at an exciting and rapid rate, making it an industry with plenty of potential for growth and success.
Why a Job in Streaming Media Can Equal a Bright Future
Streaming media encompasses everything from video entertainment providers like Netflix and Hulu to music services like Spotify. Today, streaming content has become the norm, and is something that many people do on an everyday basis. In fact, more than 60% of American adults currently subscribe to at least one streaming service (Statista). Market leaders include big names such as Netflix, Amazon Prime Video, Hulu, Disney+, and HBO Max, and the list is expanding quickly. So, what does this mean for you? If you’ve ever dreamed of working in the media industry, a career in streaming could be the perfect path for you. Jobs are growing at a steady rate, and technological advancements won’t be slowing down anytime soon. All of this, combined with the constantly-evolving nature of streaming media, can set you up for a fascinating career with lots of room to grow.
How to Get a Job in Streaming Media
Wondering how to get a job at Netflix, Spotify, or any one of the many other streaming giants out there? Or, maybe you want to learn how to become a full-time streamer and turn your hobby into a viable career. Whatever the case may be, jobs in streaming media are as diverse and ever-changing as the entertainment available on your favorite platforms. Streaming media jobs run the gamut from positions like Streaming Media Specialist and Product Manager to creative roles such as writer, video editor, and producer. As more and more streaming platforms begin creating their own exclusive content, these companies are looking for people who have the skills and creativity to grow with them. One of the most important steps you can take to get a streaming media job is to learn as much as possible about the industry. This means looking into a specialized media education, specifically a program from a media school that provides both in-classroom and hands-on learning experiences. Ideally, you’ll gain insight into many different aspects of media, so that you can be better prepared to prove your versatility as a potential job candidate. If you have a specific role in mind, such as working in streaming video production, you can consider searching for media education programs tailored to that niche. At the BeonAir Network of Media Schools, we offer a wide variety of program options to make it easier to explore all the possible avenues to your career goals.
Benefits of a Career in Streaming Media
It’s no secret that working in media can equal a fun working environment, and that’s especially true when it comes to many of today’s streaming providers. With a modern attitude towards work-life balance, team morale, innovation, and more, media brands often offer a great place to work and lots of employee perks. But beyond being excited to go to work every day, you can also look forward to practical advantages like job security, earning potential, and more. Even a streaming media novice can tell you that this is a medium that won’t be going anywhere anytime soon. Realistically, streaming media is bound to continue growing is more ways than we can even imagine.
Get On Track to Your Future Media Career Starting Today
Things are moving quickly in the field of streaming media, and the time to seize your opportunity is now. Building a solid foundation of skills, training, and education is a smart way to stand out from the competition and show future employers that you’re a candidate worth considering. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, we’ve developed an exciting new program: Digital Media Production. The program focuses on providing a comprehensive education for students preparing to break into the media industry, arming you with valuable skills such as digital storytelling, branding, marketing, and more. Whether you’re seeking a career change or just beginning your professional journey, our digital media production classes can be the first step towards your future. For more information about how to get a job with streaming media companies, and what you can gain from our education programs, contact our team today!
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How Do You Start a Broadcasting Career?

Posted by Media Schools
On January 11, 2022

Regardless of how long you’ve been considering a broadcasting career, you’ve probably encountered...

Regardless of how long you’ve been considering a broadcasting career, you’ve probably encountered at least a few people that have told you that you’ve chosen an incredibly difficult path. But even though breaking into the industry can be a challenge, it’s one that you can conquer – especially when you’re prepared with quality education, perseverance, and some savvy broadcasting tips. When you’re ready to work hard and choose your path wisely, you can create your own opportunities simply by counting on your own talents, skills, and determination.
How Do I Get a Job in Broadcasting?
Like any profession, working in broadcasting requires education, training, and passion. But beyond that, you’ll also need a clear understanding of how to get started in broadcasting for beginners. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, we’ve spent years providing students with the knowledge and experience they need to find their first job in broadcasting and other media fields. And now, we’re sharing our most valuable career strategies with you in this handy guide to getting a broadcasting job as a beginner.
Tips for Beginners Starting a Broadcasting Career

1. Know your career options.
When you think of broadcasting, you might immediately picture traditional job roles such as reporter, anchor, and on-air host. But modern-day broadcasting has expanded considerably, and there are so many different career paths available to you. Some of the many types of broadcasting jobs include:
- Sports broadcaster
- Anchor
- Researcher
- Podcast host
- Digital content producer
- Copywriter
- Investigative reporter
- Audio producer
- International correspondent
- Video editor
- Camera operator
- Programming director
- Media Sales and marketing representative
- Promotions coordinator
Perhaps you want to stay behind the camera, or maybe you’ve always dreamed of being a familiar face on the TV screen. Would you rather work in TV or radio broadcasting? Have you considered online broadcasting, media communications, and streaming content? These are just some of the questions to ask yourself as you start to think about the type of job you might enjoy most.
2. Avoid limiting yourself to a single skillset.
To set yourself apart in the field of broadcasting, you’re going to need a diverse set of skills. That means that the more you understand how broadcasting works – both behind the scenes and in front of the camera – the more valuable of a job candidate you will be. So, seek out opportunities to learn a wide variety of broadcasting skills: digital media production, research, on-air announcing, video production, audio editing, and anything else that comes your way. And then, once you’re searching for your first job, be prepared to take almost any role.
3. Choose a broadcast training and education program that combines in-classroom learning with hands-on experiences.
It’s one thing to learn about broadcasting from a textbook and an entirely different matter to actually put those skills into practice on-camera. Both classroom content and in-studio practice are key, so look for a media training program that offers the best of both worlds. For example, at the BeonAir Network of Media Schools, our Radio & TV Broadcasting program covers a multitude of essential skills. You’ll spend time learning in the classroom, as well as working in a real studio. Students learn both the technical and on-screen skills necessary to succeed in the industry.
4. Find a broadcasting internship.
An internship is one of the most important steps you can take towards getting a broadcasting job because it helps you get your foot in the door and gain experience. Ideally, your broadcast training program will facilitate internships for students – when you attend the BeonAir Network of Media Schools, we’ll connect you with broadcast internship opportunities in Miami, Chicago, and other cities. Utilize your internship as a critical opportunity to learn, demonstrate your work ethic, and build professional connections.
5. Go above and beyond to prepare for your interview.
When you do score a broadcasting job interview, you should absolutely know as much as possible about your potential employer, the role you’re interviewing for, and the skills necessary for the job. But it’s also a good idea to be on top of current news and trends in the industry. Also, make sure you arrive with at least a few thoughtful questions for your interviewer.
Get Started in Broadcasting with an Education in Media
The BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, is dedicated to providing students with training and knowledge needed for careers in the media industry. Our eight-month Radio & TV Broadcasting training program is designed to prepare you for a real-world future, streamlining your learning and maximizing every moment of your education. For more information about how media training can help you discover how to get a job in broadcasting, connect with our team or apply now!
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Tiktoker showing off a red shirt while holding her phone on a stick on the other hand

Top 8 Tips for Asian TikTok Creators to Grow Their Influence

Posted by Media Schools
On January 11, 2022

One of the best ways to grow on TikTok is to learn from...

One of the best ways to grow on TikTok is to learn from successful creators – and with just one click of the #AsianTikTok hashtag, you’ll quickly realize that the Asian American and Pacific Islander community is making an impressive impact on the video platform:
- @yoleendadong: Short, comedic videos you’ll send to all your friends
- @ImTiffanyYu: Informative content curated by a disability advocate, podcast host, and entrepreneur
- @ongsquad: An authentic (and often humorous) look at motherhood
- @seananthonyv: Beauty tutorials and makeup hacks to make you feel like a pro
- @krithi.com: Part dance, part comedy TikTok that is 100% enjoyable
Top 8 Tips to Grow Your TikTok Influence
Feeling inspired to ramp up your efforts to gain more TikTok followers and create great content? Here are our top tips for TikTok creators that want to build a bigger following, share their stories, and turn TikTok into a platform for creatively challenging fun – and maybe even a career.
1. Start with the basics.
It might be tempting to dive right into creating TikTok videos, but it’s really important to learn your way around the platform first. There’s a lot to learn from figuring out how to create a TikTok video to discovering different communities and creators.
2. Use TikTok best practices.
Like every other social media platform, TikTok outlines clear guidelines for what’s permitted on their site and what’s not. You definitely don’t want to spend a ton of time and energy on creating content, only to realize that it’s been taken down because you accidentally violated TikTok rules. Getting your content (or worse, your entire account) taken down can slow down your growth significantly, so better to be safe than sorry.
3. Stay on top of the latest trends.
TikTok trends range from silly to serious, and they can go viral in a span of fewer than 24 hours. You don’t have to participate in every single trend or go mega-viral, but try a few on for size – you might just be able to ride the wave and pick up some new followers along the way.
4. Know your audience.
The best TikTok creators aren’t worried about appealing to everyone; rather, they focus on creating content that their niche audience will love. Figure out what kind of audience you want to connect with based on the type of content you want to create. Then, keep that audience in mind every time you consider a new video idea.
5. Engage with fellow TikTokers.
It’s not enough to just post great videos; interacting with your audience is just as important. The comments section is where you can really build a community of followers, but there are many other tools for TikTok engagement to keep in mind as well. For example, the Q&A feature lets viewers submit questions for you, which you can then answer in a video reply. You can also do a TikTok LIVE, during which time viewers can ask questions in a stream chat. And of course, make sure you’re also engaging with other creators: comment, like, share, and even splice their content to get your name out there and make the most of your online experience.
6. Set clear goals.
Unless you know what you’re hoping to achieve, it’s going to be pretty tough to establish a focus and direction. For example, if your primary goal is to gain more followers, get specific: how many new followers do you want, and within what time period would you like to gain them? For example, setting a goal for 100 new followers every week gives you a much more concrete purpose than just vaguely saying that you want more people following your account.
7. Understand how to measure video performance.
With a Pro account, you can use TikTok analytics to see how each of your videos is performing. You’ll be able to see likes, comments, weekly/monthly views, and other metrics, making it easier to gain insight on individual videos and your content as a whole. This data is an important resource that enables you to make smart improvements to your overall strategy and then see exactly what went right and what didn’t.
8. Be true to yourself and your audience.
Our last tip is also one of the most important: if you want to organically grow an authentic following, you’re going to need to be authentic. This means sticking to your vision for content without compromising or resorting to unsavory tactics for the sake of numbers. It takes time, effort, and some skill-building, but you can achieve your TikTok goals.
Expand Your Influence by Strengthening Your Digital Media Skills
Having the right skills makes a world of difference, no matter what platform or medium you’re using. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, enrolling in our Digital Media Production program is a smart way to learn what it takes to succeed in a fast-paced and competitive industry. The program covers a wide range of topics, including video production, editing, marketing, branding, and so much more. You’ll build a comprehensive understanding of digital media and be ready to use your newfound knowledge to advance your career. Learn more about our Digital Media Production courses and how to become an online creator when you contact our team today!
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Young couple looking printed graphs of their social media campaigns

Developing Sales Campaigns Using Digital Media

Posted by Media Schools
On January 11, 2022

The success of a product, service and even an entire business often relies...

The success of a product, service and even an entire business often relies on an effective sales campaign. And in our world of modern marketing, digital media has completely changed how campaigns are planned, developed, implemented, and analyzed. For marketing professionals and businesses, this shift brings new opportunities and challenges alike. Whether you’re a part of your first or five hundredth sales campaign, there’s no question that digital media skills are a must.
What is Digital Media?
Let’s start with a clear and accurate definition of “digital media.” Digital media encompasses a broad range of mediums, specifically those that we interact with online, via social media, in our email inboxes, and through other digital channels. It’s everywhere: in the advertisement that pops up during your favorite mobile game app, the digital billboards you pass during your morning commute, and the sponsored posts influencers share on Instagram. And because it’s so prevalent, digital media has transformed how we consume news, entertainment, information, and more.
How Digital Media Affects Marketing
These days, a business/brand will find it extremely hard to succeed without the use of digital media. And if you’re hoping to start a career in marketing or advertising, you won’t get very far without key skills and an understanding of social media, video/audio production, and other basics. Here are just a few of the ways that digital media has changed marketing:
- New ways to reach a highly specific target audience
- More engaging options for sales campaigns, including video, social media, and etc.
- An increased need to innovate to stay ahead of the competition and keep up with trends
- Higher demand for media professionals, including those with experience in production, audio/video, branding, imaging, and other specialized areas
How Skills in Digital Media Can Boost Your Sales Campaign
Now you can see why digital media is so critical to your ability to run an effective sales campaign. And digital marketing isn’t going anywhere, so when it comes to strengthening your skillset, it’s now or never. Here’s a list of some key skills you’ll need to use digital media to launch a great sales campaign:
Copywriting
Any text you read online, from social media posts to company blogs, has to be written by somebody – and that somebody is a copywriter. Copywriting skills make it easier to develop high-quality content that will connect with your target customers, all while building a solid brand identity, promoting products/services, and establishing trust and authority. Digital copywriting involves:
- Creating content that is goal-oriented, interesting, and well-written
- Using keywords and phrases for search engine optimization (SEO)
- Understanding your audience
Social media marketing
Social media is a big part of our everyday lives and a valuable medium for digital marketing. With the right approach, you can use social media to market a brand, build relationships with customers, and generate traffic to a website and brick-and-mortar business. Social media marketing involves:
- Navigating various social media strategies, including paid advertising
- Learning current social media marketing techniques and trends
- Interacting positively with current and prospective customers
Graphic design
Graphic designers tap into visual elements such as logos, infographics, photos, and many others to deliver a message that aligns with specific objectives. For a sales campaign, graphic design serves both form and function. For example, a digital advertisement would need someone with graphic design skills to develop the ad layout, create an interesting image/graphic, and choose a color scheme. Graphic design involves:
- Using visual media to convey a message
- Understanding graphic design principles such as balance, proportion, and emphasis
- Enhancing the customer experience
Video marketing
Video has become one of the most promising mediums for innovative marketers, providing a new opportunity to capture customer interest in a fast-paced digital landscape. Video content can be presented to consumers via video sharing sites like YouTube, or even in ad form on streaming platforms, websites, and more. Video marketing involves:
- Using video and audio production skills, including post-production
- Creating storyboards to prepare for video creation
- Editing to deliver a polished final product
Build Your Digital Media Skills and Take Your Career to the Next Level
These are just a few of the many digital skills that can elevate a sales campaign and make you a better marketing professional. If you’re ready to advance your career, it’s time to learn as much as possible about digital media. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our Digital Media Production program offers a comprehensive education that includes multiple mediums, techniques, and skills. You’ll learn about the best practices for marketing and branding while gaining hands-on experience with industry-specific equipment and tools. Once you graduate, you’ll be armed with an array of skills that you can apply immediately. For more information about our Digital Media Production courses, contact our team today!
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Mobile apps for professional growth

Posted by Media Schools
On January 11, 2022

When you think of branding, your mind might immediately go to the many ways...

When you think of branding, your mind might immediately go to the many ways that businesses use marketing to create their own “brand identity.” But in our modern, media-driven world, branding has become an important idea for individuals as well – especially when it comes to pursuing a successful career. Luckily, you don’t have to be a marketing expert to create and promote your personal and professional brand. In fact, you can do it all directly from your smartphone! There are many ways to use mobile apps for professional branding, with options to suit different goals, career fields, and preferences. Today, we’re going to walk you through the basics of creating a professional brand, covering:
- Why do you need a personal/professional brand
- Tips for developing your professional brand on mobile apps
- How to learn more about media and branding for your career goals
What is a Professional Brand?
Essentially, your professional brand is the online persona and reputation you present, specifically viewed by potential employers, networking connections, and others within your career world. Your brand is a purposeful means for communicating exactly what it is you have to offer as a professional. In other words, it tells the story of your career in a way that a basic resume simply can’t.
Why Professional Branding is So Important
So, do you really need a professional brand? The answer is an emphatic yes. According to
Huffington Post, about 80% of employers use Google to learn more about a candidate before offering an interview. With a strong professional (and personal) brand, you can take a proactive role in this unofficial pre-screening process. Other perks of building your brand include:
- Communicating a clear message about your strengths, experience, and goals
- Strengthening your authority and expertise
- Distinguishing yourself from other job candidates
- Expand networking opportunities
How to Create a Personal Brand Using Mobile Apps & Media
Here are some simple tips for developing a personal brand you’re proud of:
Start by taking inventory of your assets.
Your assets are all of the characteristics, skills, and experiences that make you unique, including those that make you valuable to potential employers or clients. Avoid selling yourself short by taking the time to gather all your assets, so that you can paint a detailed picture of who you are in a professional sense. These assets might include:
- Skills: Whether you’ve built skills through education, training, or experience (or all of the above), they are an asset you’re bringing to the table.
- Passions: What drives you to strive to be better in your career? These passions show exactly how and why you’re driven to succeed.
- Credentials: Certifications, training, licenses, and other professional credentials are a good addition to your brand.
- Core beliefs and values: Employers and clients are searching for candidates that share their values, so be honest about yours to set yourself up for a good match.
Build and edit your social media presence.
Social media apps such as Facebook, Instagram, and Twitter have the power to make or break your brand. The last thing you want is for a prospective employer to discover personal content that you would rather only friends and family were privy to. Do a thorough check of your current social media content, clearing out content and adjusting privacy settings as needed. Then, use apps to create a strong professional presence. LinkedIn is one of the best apps for professional branding, but Twitter, Facebook, and even Instagram can be just as useful.
Develop a better understanding of how to effectively use media, branding, and marketing strategies for your purposes.
There are so many benefits to developing your own media skills, regardless of what job you’re hoping to have in the future. With a solid foundation of media-savvy knowledge, you can make sure that you’re well-equipped to stand out in even the most competitive of industries – and grab the attention of potential employers in all the right ways. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, we’ve developed an innovative new program for individuals that want to learn how to use media to further their career. Our Digital Media Production program is designed to take students on a journey through a variety of mediums, ranging from traditional to cutting-edge. Participants discover the best practices for branding (both personal and business), marketing, imaging, and more, building a unique skill set that will serve them well in their respective fields.
Learn How to Use Media to Achieve Your Career Goals
If you’re ready to make a smart investment in your professional future, our Digital Media Production could be the answer you’re searching for. Learn more about our program options and how to apply by contacting our team today!
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Young adult woman smiling in front of laptop while wearing headphones

Social Media Strategy

Posted by Media Schools
On January 11, 2022

For brands and businesses, social media has opened up a whole new world of...

For brands and businesses, social media has opened up a whole new world of marketing – which means that social media marketing professionals have never been in higher demand. If you’re considering a career in social media, or even if you simply have an interest in working in marketing or media, it’s a niche that holds an impressive amount of potential. But before you can dive into the industry, you’ll need to have a solid understanding of how social media marketing works, why it’s so beneficial for businesses, and what a savvy social media strategy might look like. We’re going to be covering all that and more (including how to get a job in social media) in this useful guide – so let’s get started!
What is a Social Media Strategy?
Essentially, a social media strategy is a thoughtfully-developed plan for social media marketing. Every brand/business creates its own unique strategy, based on its specific goals and needs. But generally, all social media strategies are designed to:
- Help increase brand awareness
- Promote engagement with current and potential customers
What are the Benefits of Using Social Media for Business?
There’s no doubt that social media has exploded in popularity, both for everyday people and businesses alike. But why is social media important for business? If you’re active on social media, then it probably comes as no surprise to you that there are so many advantages for brands that have a smart strategy for their online presence, including:
- The ability to reach a large and diverse audience: When it comes to marketing, the more people you can reach, the better. Social media opens the door to a much wider audience than many other marketing methods, with consumers from all generations and walks of life.
- The ability to hone in on a very specific audience niche: Instead, it’s important for a brand to be able to dial in on a target audience that will be interested in what they have to offer. Social media advertising allows businesses to get very specific about who their ads will be presented to, so they can make the most of their efforts.
- It can be a less expensive option than traditional marketing. Social media can be a cost-effective marketing strategy in more ways than one. Regularly posting high-quality, engaging content can be extremely effective for driving traffic to a brand’s website, and it requires only a fraction of the investment that a paid campaign might.
- It’s a great way to connect with customers. Aside from outright advertising, social media also offers other marketing benefits. For example, a brand that is active on social media can really get to know its customers. As a result, they can better improve their products and services to meet customer needs and expectations. Also, social media can have a positive impact on a brand’s “personality,” creating a means for a business to develop its brand identity through authentic customer interactions.
Social Media Jobs: What Role Will You Have?
Depending on a brand’s specific strategy for social media, they may have one person or an entire team dedicated to their efforts. There are so many different jobs in social media marketing, which is one of the multitudes of reasons the field can offer such a bright professional future. Here are just some social media marketing jobs that you can consider:
Content strategist
A content strategist might be in charge of planning, editing, and implementing content such as blog posts, photos and videos, captions, and social media posts, as well as supervising various content creators.
Content writer
A content writer creates interesting and relevant copy for blogs, captions, tweets, press releases, articles, and more.
Digital marketing manager
A digital marketing manager oversees various digital marketing campaigns, including social media efforts.
Graphic designer
A graphic designer creates images for a brand’s marketing materials, including social media posts and website content.
Social media analyst
A social media analyst keeps track of various strategies, using a variety of analytical tools to measure the success of a campaign and make improvements as needed.
Social media specialist
A social media specialist runs one or more social media platforms for a brand and can be responsible for tasks such as post planning, creating, analytics, and engagement.
How to Get a Job in Social Media
Social media marketing is growing at a rapid rate, and it won’t be slowing down anytime soon. A media-focused education, specifically one that provides you with key skills and experiences, can be the key to getting your dream social media job. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our Digital Media Production program offers a comprehensive foundation in various aspects of online media. You’ll learn about social media, video production, content creation, and so much more, preparing you to become an in-demand candidate for a diverse range of job opportunities. For more information about how to get a social media job, contact us today!
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best-equippment-used-for-radio-broadcasting

Best Equipment Used for Radio Broadcasts

Posted by M&S Media Schools
On January 11, 2022

Producing your own Internet radio broadcast can be quite simple these days, but it...

Producing your own Internet radio broadcast can be quite simple these days, but it isn’t easy to do if you don’t have the right equipment. When you use quality gear, you have the right tools to produce a professional on-air broadcast and master the skills necessary to have a long and successful career in radio broadcasting. Whether you are looking to set up a simple Internet broadcast or want to start your own FM radio station, here’s a look at some high-quality radio station equipment to make it happen.
Studio & Production Equipment
Your on-air broadcast requires content, and that’s where production equipment comes into play. When most people imagine a radio station, they visualize its studio. This is where the actual recording takes place, and where many of the most iconic pieces of radio broadcast equipment live.
A microphone
A microphone is necessary to capture and record voices, music, sound effects, and other audio. The microphone translates all audio into electrical impulses and is often mounted on a microphone arm to save space.
An audio console
An audio console is used to record, equalize, and optimize your program. Sometimes referred to as a sound desk, radio panel, or sound panel, this is the interface that controls exactly what is heard on air. Each of the console’s channels represents a single input, and the fader/slider can be manipulated to adjust the incoming signal. There are analog audio consoles and digital audio consoles, but radio consoles, in general, are specifically designed to be easy for on-air talent to use. In an analog console, the physical audio is actually transmitted through its circuitry. In contrast, digital audio consoles function as a “remote control” for the mix engine (typically located within the rack room).
Software for playout, automation, and word processing
Nowadays, there are many affordable software programs that work exceedingly well when you want to produce your own radio broadcast program. Automation software makes it significantly simpler to operate as a one-person production crew – so you can produce, record, and even edit a radio broadcast program all on your own. You also will need a good word-processing program to write your scripts and help ensure your broadcasts maintain a consistent theme, tone, and style.
Level meters
A level meter allows the panel operator or on-air talent to monitor the audio volume, so they can ensure it is neither too quiet or too loud at any point. In most cases, there will be multiple level meters set up for the varying points in the signal chain. There are also some radio stations that utilize phase meters in addition to level meters. A phase meter works to identify mono content, so you can detect issues with source material and avoid problems with the stereo image.
Studio monitor speakers
Monitor speakers enable you to hear what’s going on without needing to wear headphones. Most studios use high-quality monitor speakers so that any issues with sound quality are easy to pinpoint.
Cue/preview speaker
The preview speaker is an optional addition that lets the radio host hear the audio that isn’t going to air (like the feed from the audio editor). Using a separate speaker serves as an extra layer of security to make sure that preview audio isn’t ending up on-air.
Headphones
When a microphone is turned on, a studio’s monitor speakers are automatically muted. So, you’ll need headphones to hear the content that will be going to air.
Rack Room Equipment
A radio station’s “rack room” is where you’ll find the bulk of the equipment. Also known as an equipment room, data center, or master control room, this space contains the large electrical devices, computers, and other key pieces. In other words, it’s where you’ll keep anything and everything that makes noises that could disrupt your broadcast.
Computer
It’s probably fairly obvious that a computer is a staple piece of equipment for radio broadcasting. There are many options when it comes to the best computers for radio broadcasting, and much of it comes down to personal preference. Many modern computers can perform a wide variety of broadcast functions, including:
- Automation/playout
- Monitoring
- Audio logging
- Routing control
- File sharing
- Dead air detection
- Emergency audio playback
- Music scheduling
- Profanity delay
- Audio processing
In many cases, the right computer can help you streamline your broadcasting equipment needs.
Studio delay (“profanity delay” or “7-second delay”)
If you want to do live broadcasts, you also should consider a studio delay, which commonly provides seven seconds for radio show producers to eliminate unwanted content, such as swearing. That helps to ensure the FCC and local listeners won’t want to shut you down for unsavory content that you never intended to be aired.
An audio mixer (mix engine)
A mixer for sound editing and mixing is required for use with a digital audio console. Make sure that your selected mix engine is compatible with your audio console since the controls protocols are usually unique to each manufacturer.
Rackmounts
Don’t underestimate the usefulness of rackmounts to keep your equipment stored safely.
Protection units
Protection units that prevent damage from electrical surges, lightning strikes, and other electrical problems that can destroy your studio equipment.
Transmission Gear
You can’t broadcast your radio program if you don’t have a way to transmit your content. With the Internet, obviously, you simply can transmit via your computer and broadband lines. But when you are looking for true on-air radio broadcasting, you’ll need transmission equipment to make it happen.
A transmitter/studio link
A transmitter/studio link connects a radio studio with the transmitter site so that audio can be sent to the TX site. There are various types of links to choose from, each one with its own pros, cons, and specific characteristics. Oftentimes, a station will have multiple links (in several different formats) so they can minimize the risk of a break-in transmission.
Transmission lines
Transmission lines send a signal from one location to the next without significantly degrading signal quality.
An antenna array
Although it’s possible to transmit FM broadcasts using a single antenna, that’s not usually an ideal set-up. An antenna array (additional antennas) can translate to added power without the need for a larger transmitter.
Other Assorted Gear
A truly professional broadcast is produced in a sound room equipped properly to help ensure a smooth and flawless broadcast. If you want to take your broadcast quality to the next level, it might be time to invest in some high-end equipment.
On-air lights
On-air lights let others know when to be quiet because the program is rolling and you are broadcasting live.
Headphone amps
Headphone amps help you and other on-air talents to hear yourselves and others without other annoying outside noises or distractions. That helps to maintain the program’s flow and lets you know exactly what your listeners are hearing on their radio receivers.
Talent panel
For a radio broadcast that frequently welcomes guests, talent panels are a must. Even though the primary host/panel operator has access to key controls via the audio console, guests also need to be able to manage their headphone levels, microphone, and cough mute. Usually, you’ll see talent panels mounted near each guest microphone, with features that include a headphone jack and XLR (microphone) connector.
Pursue a Career as a Radio Professional
Having the right gear is a terrific first step toward producing a high-quality radio program. But you also need training and experience to become a truly polished professional. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, students learn through a dynamic combination of classroom instruction and hands-on, in-studio experiences. With the essential skills and knowledge gained through our
Radio & TV Broadcasting Program, you have the opportunity to gain a competitive edge in the fast-paced, rapidly-evolving industry. Whether you are an audiophile and love producing your own Internet program or are looking for a rewarding career in broadcasting, the right training, education, equipment, and experience can help make it happen for you! For more information about how to choose the best radio broadcast equipment – and develop the skills you need to put it to excellent use – connect with our team today!" target="_blank">

A table full of sponsored microphones in a press conference room filled with reporters prepping for a public broadcast at BeOnAir

Understanding The World of Public Broadcast

Posted by M&S Media Schools
On November 24, 2021

Many people have heard the term “public broadcasting,” and even more have actually consumed...

Many people have heard the term “public broadcasting,” and even more have actually consumed the news, education, or entertainment content delivered via public broadcasting channels. And yet, the definition of public broadcasting – and how it began – isn’t quite common knowledge.
What is Public Broadcasting?
Public broadcasting is a general umbrella term used to describe electronic media outlets that are primarily founded for the sake of public service. Public broadcasting can be operated on a national, state, or local scale. In some countries, there is just one organization in charge of all public broadcasting. In others, there are various public broadcasting organizations that may operate in certain regions/languages. The “opposite” of public broadcasting is commercial broadcasting, which privately-owned corporations facilitate.
How Does Public Broadcasting Work?
Depending on where you are in the world, the funding for public broadcasting is usually provided by the government. The money generated from the annual fees the government charges for receivers is one source of funding. Public broadcasting aims to provide widespread access to informational and educational content for both adults and children. For example, PBS (Public Broadcasting Station) is a nationwide provider of content that receives federal funding for production, then distributes the shows to local stations across the U.S. These local stations often receive some funding from state and local taxes. Suppose you’ve ever seen or heard your local public broadcasting station run a telethon to raise money. In that case, it is because federal funding is not necessarily enough to cover the full costs of operation. Donations from viewers/listeners can often significantly support public broadcasting channels, especially those who receive only limited local funding. If you do choose to donate to public broadcasting, your donation is typically tax-deductible – which is definitely good to know!
The History of Public Broadcasting
So, when did public broadcasting start? The concept was first introduced in the 1920s when the city of London devised it as a way to keep citizens informed during World War I. The first public broadcast stations didn’t have a very strong range, and only a few actually played around the clock. Generally, the stations only played when there were updates available from the British government. In the 1940s, the United States made broadcasting history when it adopted a non-commercial, educationally-focused public broadcast station. Stations such as PBS and MPB (American Public Television), as well as government-specific stations NASA TV and the Pentagon Channel, were all started by the U.S. federal government.
Types of Public Broadcasting Stations
Today, there are many different public broadcasting stations in the United States. The most well-known is PBS, as well as NPR (National Public Radio). There are also a variety of locally-owned independent stations that receive public broadcast content to share with viewers. Additionally, all public access stations on local cable TV are considered to be a part of public broadcasting.
Broadcasting Today Combines Tradition and Technology
Some people assume that radio will eventually become obsolete, but industry insiders, media enthusiasts, and broadcasting professionals all know that’s far from fact. Actually, radio has proven to be exceptionally adaptable, evolving in so many different ways. Now, we can experience broadcasting in so many different forms: there are the traditional mediums of radio and TV, now joined by streaming content, live online shows, podcasting, and more. Instead of fading into the background of news, entertainment, and society, broadcasting has actually expanded its presence. What does this mean for individuals considering a career in broadcasting? Ultimately, there are more opportunities than ever before. It’s now possible to build a career that focuses on a highly specialized medium or subject area, giving you more freedom to be creative, innovative, and successful.
Find Out How to Get a Broadcasting Job You Love
Whether your career dreams involve public broadcasting or another part of the world of media, breaking into the industry can be a challenge. But when you’re equipped with specialized training, experience, and passion, you’ll be ready to rise above the competition. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, students can choose from a broad range of programs to launch their future careers. Our Radio & TV Broadcasting program can be an outstanding fit for your goals and dreams. Or, you may discover that Sports Broadcasting, Digital Media Production, or Audio Production is the right match – here, you have such a variety of choices, it’s easy to blaze your own trail. If you’re ready to dive headfirst into a fulfilling future career, we’d love to welcome you to one of our media school campuses. Get more information about enrollment, program features, and more when you contact us today!
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An antique radio sits on a wooden table

Who Invented the Radio?

Posted by M&S Media Schools
On November 24, 2021

Pinpointing the inventor of the radio might seem like a simple task. But as...

Pinpointing the inventor of the radio might seem like a simple task. But as it turns out, the radio has a surprisingly complicated history. For 200-plus years, radio enthusiasts and historians alike have debated the answer to the not-so-straightforward question: who invented the radio? Once you take a closer look at the story of the invention of the radio, it becomes easier to see why it’s difficult to credit a single individual with this technological breakthrough. Because in reality, radio – and for that matter, radio broadcasting – is the result of the cumulative effort, innovation, and work of a multitude of great minds.
The Radio Gets its Start in the Late 1880s
Throughout the 1800s, scientists were hard at work to understand the then-mysterious existence of radio waves. After much research, they realized the incredible potential for transmitting wireless communications using radio. From there, experiment after experiment put this theory to the test. Researchers tried transmitting communications through water, underground, and even along train tracks. Scottish mathematician James Clerk Maxwell demonstrated via mathematical calculations that it was possible to send electromagnetic waves through the air, which was a major step forward. It’s at this point that the story gets a little foggy. Henrich Hertz is widely credited as the physicist who, in 1888, successfully proved the existence of electromagnetic waves that Maxwell’s equations had predicted. In fact, the unit of measurement known as the “hertz” is named after him. But there are many historic accounts that suggest that an inventor named David Edward Hughes actually beat Hertz to the punch. Supposedly, he accidentally discovered radio waves when an experiment of his went wrong in 1879. Regardless, progress didn’t wait for one man or the other to receive his due credit – it marched steadily forward.
Radio Discoveries, Technologies, and Creators
In many ways, the history of the invention of the radio reads like a “who’s who” of legendary inventors and scientists:
- Thomas Edison conducted several experiments involving electrostatic coupling systems, which earned him a U.S. Patent in 1891.
- Nikola Tesla and Guglielmo Marconi famously fought over recognition for their competing technologies during the late 1800s and early 1900s. Tesla debuted his radio wave theories in 1884, but Marconi was honored with the 1909 Nobel Prize for physics and a patent for his radio invention. In 1943, the U.S. Supreme Court got involved, overturning Marconi’s patent and officially recognizing Tesla as the true inventor.
- In 1896, Marconi was awarded a British patent, and his wireless telegraphic system helped save 700 survivors from the tragic sinking of the Titanic.
- It was later found that Marconi had actually copied the work of another inventor, J.C. Bose. Bose was given a U.S. patent for his Mercury Coherer (an early form of a radio signal detector) in 1904.
- In the early 1900s, branches of the U.S. military began to implement wireless communication.
So, when was the term “radio” invented? That came in the early 1990s when inventor Lee DeForest completed work that helped spur the discovery of multi-wave broadcasting. This was a pivotal moment in radio history because it would open the door for radio broadcasting as a form of entertainment, art, and communication for the public. Those early discoveries were a catalyst for the radio as we know it today, as well as an array of other inventions. Wireless computers, smartphones, satellites, and even software technologies like Skype and the “cloud” can all be traced back to radio.
The Future of Radio Broadcasting
There may be more than a few questions about radio’s past – but we can say with confidence that its future is bright. As technological advancements transform the way we experience, share, and enjoy radio, the industry is seeing an exciting evolution taking place. While the traditional forms of radio as we know it still exists, new additions such as digital streaming, live radio, and podcasting are offering up fantastic opportunities for listeners and radio professionals alike. As a profession, radio broadcasting isn’t going anywhere. Rather, the field is expanding at a fast and furious pace, making it a thrilling time to break into the industry. But with great opportunity comes competition. So, if you have dreams of a career in broadcasting, you’ll need to be well-prepared to set yourself apart from the crowd.
Learn How to Get a Job in Radio at the BeonAir Network of Media Schools
At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our programs provide technical training and hands-on experiences to students with a passion for media. Our
Radio & TV Broadcasting program has helped countless students embark on a path to a fulfilling career and begin working towards their biggest professional goals. In just 9 months from now, you could be successfully landing a radio broadcasting job you love – so, what are you waiting for? For more information about our media education programs, including options for radio broadcasting, sports broadcasting, audio production, and more, contact us today!
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A young Hispanic female sits in front of a ring light while filming a TikTok video make-up tutorial

Top 6 Tips for Hispanic TikTok Creators to Start Growing Their Influence

Posted by M&S Media Schools
On November 24, 2021

From musicians to illustrators and comedians to dancers, you can find virtually every type...

From musicians to illustrators and comedians to dancers, you can find virtually every type of creative on TikTok. And the diversity isn’t limited to the creators’ mediums, there’s also an exceptional level of diversity among TikTok creators themselves. The Hispanic and Latinx TikTok creator community is particularly thriving, becoming a hub for cultural tradition, history, art, and so much more. According to a recent CNN article, hashtags like #Latino, #Latina, #Familia, and #Comida have grown in use by nearly 200% since 2020’s Hispanic Heritage Month. The platform even celebrated the contributions of Latinx creators by creating the #FamiliaLatina hashtag and honoring their inaugural group of Latinx TikTok Trailblazers. If you’re a Hispanic TikTok creator, growing your influence is possible with a few savvy strategies. And who knows, you could even be a part of the next Latinx TikTok Trailblazers! We’ve assembled our top six tips for TikTok success as a Hispanic creator – so let’s get started.
How to Grow Your TikTok Influence as a Hispanic Creator
1. First, make sure you’re familiar with the basics of TikTok.
  Because TikTok is a pretty user-friendly platform, it’s tempting to just jump into creating content before you’ve really learned the ropes. But actually, you’ll enjoy far more creative freedom – and you’ll be much more effective – if you know how TikTok works. For example, it’s extremely useful to know that there are three basic formats for TikTok content: a very short, 15-second video clip, a mid-length 60-second clip, and a longer, 3-minute video. Depending on your audience, content, and other factors, you’ll want to find an ideal balance of video length and quality. Familiarize yourself with the various TikTok tools (more on that later), filters, and processes. And of course, remember that new updates are always in the works!
2. Consider what type of content format best serves your purpose.
  Spend just a few moments scrolling TikTok videos, and you’re likely to see a wide variety of ways to format content. Because TikTok is equipped with an impressive range of editing tools, you have a lot of flexibility to create unique content with ease. Some of the most popular formats for TikTok creators include:
  1. Original presentations of a completed work
  2. Short-form educational content, including tips, how-tos, and examples
  3. Calls to interact, including requesting follower input on a certain subject, asking questions, etc.
  4. Collaborative videos with other creators (using the “Stitch”) feature
3. Find your follower niche.
  In the world of branding and marketing, one of the most basic principles involves zeroing in on your target audience. The same basic concept can be applied to TikTok as well. Consider exactly who will be interested in the content you’re creating, and what audience you’re going to be catering to. Then, use that as a guide during the content creation process.
4. Take full advantage of TikTok tools and features.
  In the TikTok Creative Center, you can learn a lot about current trends, new tools, and more. You can even see a selection of trending videos, which can help you get a good idea of what users are engaging with – and how you can use that to inspire your own creative process. There are so many tools on TikTok you can use to develop high-quality content that will help you build a bigger following, so make sure you’re using them to the fullest potential!
5. Follow TikTok best practices for quality content.
  TikTok offers up an array of useful insights, covering areas such as video resolution, aspect ratio, and even audio. And even though these insights are geared towards TikTok advertisers, they can be hugely helpful for creators as well. For example, vertically-oriented videos are 40% more successful than horizontally-oriented content – that’s a simple switch you can make that can seriously pay off.
6. Invest in your future with training and education.
  Did you know that there are entire programs dedicated to creative and media-centered professions? Honing your techniques with help from industry experts turned instructors can be the boost you need to take your TikTok to the next level.
At the
BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our Digital Media Production program takes students on a journey through digital storytelling, marketing, branding, video production, and an array of other relevant subjects. You can gain practical skills and hands-on experiences that empower your creative side and prepare you to pursue a successful future and career.
Discover How Digital Media Production Training Can Set You Up for Success
As a creative, you’re fueled by your own talent, vision, and passion for what you do – but having the foundational skills to work in our digital world is key. Learn how to turn your dream job into a reality that’s within reach when you pursue media education and training at one of our Media Schools. Take your first step towards an exciting future when you contact us today!
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A hand draws an infographic describing the best practices for marketing

Best Practices for Marketing to Start Using Today

Posted by M&S Media Schools
On November 24, 2021

Effective marketing is (and always will be) a foundational part of building a thriving...

Effective marketing is (and always will be) a foundational part of building a thriving business. And whether you’re looking towards a future as an entrepreneur, or you’re interested in marketing as a full-time career, understanding the foundational principles of marketing is a must. It’s true that marketing is always evolving, especially as we transition away from traditional forms of advertising to a primarily digital landscape. But every business – whether they’re marketing in the year 1950 or 2050 – can consistently rely on a few best practices for marketing success.
Marketing Best Practices
Virtually every high-quality marketing strategy is based on these key ideas and concepts, making them the perfect starting point for any type or size of business.
1. Set measurable, attainable goals.
  In order to determine if your marketing strategy is working, you’ll first need to set some sort of parameters for success. What will it look like if your marketing plan actually works? Outline a set of goals that make sense for your business, focusing on realistic and meaningful achievements. Aiming too high can be detrimental, especially for morale. In contrast, goals that are too easy to insignificant may lead to you falling short of your real potential.
2. Identify your target market.
  The best advertisements aren’t those that appeal to every single person in the world – because only a select group of individuals are the right fit for a certain company’s products or services. It’s incredibly important to define your target market long before you start putting together any marketing strategies. Consider the age, gender, location, interests, preferences, and consumer habits of your “perfect customer,” and use that to build a well-rounded persona that represents your target market.
3. Decide on a clear and authentic brand identity.
  Branding is how you “show” consumers what your business does, who you are, and why they should choose you. Essentially, it’s a business’s identity. Customers want to be able to feel interested in and connected to a brand, so your brand identity should be both unique to you and clearly defined. Remember that your brand identity should also extend to your company name, logo, color scheme, website design, slogan, imagery, and just about every other element of your business.
4. Set up a website.
  Today’s consumers expect every business to have a functional, well-crafted website – and if you don’t, you can expect to lose a lot of customers. People use the internet to find local businesses, shop online and complete any number of other tasks. But if they can’t find you online, then you may as well not exist. Investing in a professional-designed website is an important marketing practice for many reasons. Perhaps most importantly, a website is often a customer’s first (but hopefully not last) impression of a business. This is what makes website designers and developers so valuable.
5. Use multiple channels for marketing.
  You don’t want to “put all your eggs in one basket” by relying on just one or two methods of digital marketing. Instead, aiming for variety is key to reaching as many people as possible. This means learning how to use social media for marketing, incorporating paid advertising (like Google AdWords), and combining other strategies to get your business name out there.
How Digital Media Production Training Can Help You Get a Job in Marketing
Every successful marketing professional has one very important thing in common: a clear understanding of how to reach an audience using digital media as a medium in a myriad of ways. As our digital world becomes increasingly complex, so will successful marketing – but there will also be an incredible variety of ways to create a career that speaks to your interests, talents, and passions. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, we developed our innovative Digital Media Production program with a broad range of students in mind. The program covers so many different topics, providing students with the unique opportunity to build an outstanding foundation of knowledge and experience. If you’re considering working in marketing, you can be confident in your job search when you graduate with skills such as:
- Creating/delivering a pitch
- Writing commercial copy
- The understanding audience wants, needs, behaviors, and more
- Social media marketing strategy
- Mobile applications for branding and marketing
- Developing sales campaigns
- Future trends, including streaming media and podcasting
- Using various mediums to develop and present content
- How to use industry-specific equipment and programs
Get Ahead in the Industry with Training in Digital Media Production
It’s up to you to take the first steps towards a path that will lead you to professional success – but we’re here to help you learn, grow, and achieve your goals through every stage of the journey! For more details about our Digital Media Production program, as well as our other courses and program, contact our team today!
Image Source: stoatphoto / Shutterstock
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A student of BeOnAir celebrates in front of a laptop

Best Practices for Imaging to Start Using Today

Posted by M&S Media Schools
On November 24, 2021

Between 2000 and 2015, the average human attention span dropped dramatically between 2000 and...

Between 2000 and 2015, the average human attention span dropped dramatically between 2000 and 2015 – a period of time that just so happens to align with the emergence of the digital world (Microsoft). Whereas we used to have about a 12-second attention span, it was reduced to 8 seconds in those 15 years… and now, it’s likely even shorter. So, what does this mean for professionals in the media industry? Above all, capturing the attention of consumers has never been more important – and more challenging. Images have become a vital tool for digital creators, alongside imagery SEO (search engine optimization). Not only do images provide the power to grab online users’ interest, but they can also work “behind the scenes” to help websites earn more traffic and be more easily found via search. Implementing images has become somewhat of a science, although it’s definitely still a task with artistic roots. By sticking to a handful of imaging best practices, brands and industry professionals can more successfully reach their target audience and achieve their business goals.
Best Practices for Imaging
Here are a few top tips for using images effectively online:
1. Stick to high-quality, meaningful imagery.
  When a user arrives on a website, they immediately begin developing their first impression of the brand. The goal is to use images that clearly communicate the company’s purpose, how it serves the user, and what makes it unique. By thoughtfully selecting images that make a strong impact, it’s much easier to seize the opportunity to connect with the online user. In most cases, this means investing the time and expense necessary for proprietary images (versus generic stock images). The best images are the ones that depict a brand’s customers, staff, products, and services in an authentic but positive light. Typically, a business will get optimal results by hiring a professional photographer.
2. Be very careful about using stock photos.
  If a company doesn’t have the budget or time for a professional photographer, they may need to rely on stock images. However, this is a task that should be navigated extremely carefully. Avoid overly generic images, because they can be a major turn-off for online users. Instead, search for detailed, relevant images. Use very specific, long-tail key words and phrases to narrow down stock image searches. For example, instead of searching for “people cooking,” a culinary school could submit a search for “young people and teacher participating in a pastry baking demonstration.”
3. Use graphic icons to boost usability.
  Too much text can make users click out of a site surprisingly fast, so look for opportunities to eliminate text wherever possible. One way to streamline a website is with graphic icons. The right icons add a visual element to break up text, while also making a website easier for a user to browse and navigate quickly.
4. Consider smart imagery to enhance scanning.
  Did you know that the average web user only reads about 20% of the text on a webpage? It’s natural for the eye to skip around text in search of anchor points, such as images. You can take advantage of this by incorporating graphical elements, simultaneously holding users’ attention and making it easier to rapidly scan and understand content.
5. Keep SEO and accessibility in mind.
  Aesthetics are certainly important for imagery, but so are SEO practices and accessibility. Search engines such as Google assess each webpage’s images to determine the subject matter and other factors, generating a title, snippet, and other details to help search users. Elements in the website coding can affect whether or not Google can “see” the image, so learning about the technical side of imagery is critical.
Excel in a Creative Career with Training in Digital Media Production
Whether you’re interested in video production, graphic design, photography, or a similar field, building professional-quality skills is key to a successful career. And when it comes to imaging, potential employers and clients can easily decide your fate with just a single glance at your portfolio – are you confident that you’re ready to rise above the competition? Even the most skilled of professionals can benefit from learning new skills, especially because digital media is completely changing the way we create, edit, and even consume imagery. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, we’ve designed a unique program that provides a diverse range of students with the opportunity to hone their talents. Our Digital Media Production program presents a comprehensive look at the latest in digital storytelling, content creation, and more, expanding students’ understanding of the digital production landscape as a whole.
Get on the Fast Track to Your Professional Goals with a Media Education
If you’re interested in setting yourself apart in a competitive industry, we would love to talk more about the program options available at our nationwide campuses. Get more information about how to work in imaging when you connect with our team today!
Image Source: fizkes / Shutterstock
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A student of BeOnAir presents a Branding project

Best Practices for Branding to Start Following Today

Posted by M&S Media Schools
On November 24, 2021

Did you know that, when it comes to personal identity, the Millennial generation considers...

Did you know that, when it comes to personal identity, the Millennial generation considers brand preferences to be of equal importance to ethnicity and religion? For all types of businesses and organizations, this translates to a critically important concept: branding can truly make or break a business. Not only is branding key for attracting new customers, but it’s also a major factor in maintaining customer loyalty. But like many things in business, branding is not as easy as it looks. Luckily, there are a few branding best practices to rely on as solid, reliable guidelines for success.
What is Branding?
First, let’s talk about what it means to create a brand. Essentially, branding is a company’s means for showing who they are, what they have to offer, and what makes them unique. Consumers look to branding to decide if a specific business matches their personal values, style, and other factors. Branding includes:
- Logos
- Design elements (color scheme, fonts, etc.)
- The verbiage used in marketing materials/informational copy
- Social media content
- Slogans
Branding Best Practices
Here are a few universal best practices that just about any business can use to build a better, stronger brand.
1. Pinpoint the target audience.
  A strong brand is one that effectively attracts the right people, not one that vaguely aims for mass appeal. You’ll need to know exactly who the “dream customer” is for the brand, so you can develop the branding accordingly. This allows you to get a clearer idea of how to create effective ads, build good customer relationships, and satisfy the wants and needs of your target niche.
2. Learn from your competitors.
  Analyzing the branding of peers within your industry niche is an excellent way to learn what works, as well as what doesn’t. Take a closer look at how relevant businesses have excelled at branding, as well as the businesses that have made major mistakes – both scenarios offer fantastic lessons to be learned. Remember that your branding should never stay static, so your research should be an ongoing project as well.
3. Break down your brand’s key benefits and defining characteristics.
  You might be surprised at just how challenging it can be to articulate the core qualities of your business – and if you can’t do it easily, how will your customers understand what you stand for? Take time to outline the most important qualities of your brand, as well as the specific benefits it can offer customers. This information can serve as a rock-solid foundation for you to build your branding on.
4. Make sure your brand is integrated into every single aspect of your business.
  Branding is like the DNA of your business, and it should be a part of everything your business does, says, and creates. From your social media content and shared photos to your website’s blog, product pages, and printed materials, it should be easy to see branding as a common thread that ties it all together.
Learn How to Create a Brand (and Build a Career at the Same Time)
Like so many spheres within our digital-centric world, branding is evolving at a rapid pace. But even as some of the ways to build a brand change, the importance of branding is only increasing. Whether you’re interested in getting a job as an online influencer, digital marketer, or even an independent entrepreneur, learning how to build a successful brand is an invaluable skill. Digital media has become one of the primary mediums for brands to communicate and connect with consumers. As a result, building a multitude of skills in the field of digital media production can be the best way to master the art of branding. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, we’ve developed a one-of-a-kind Digital Media Production program that opens the door to a virtually limitless variety of career paths. With a blend of in-person and online learning, as well as a myriad of hands-on experiences (including internships), it’s a program unlike any other – and an outstanding opportunity to learn about everything that goes into building a brand.
Enroll in Media-Centric Classes and Programs to Achieve Your Career Goals
Regardless of the direction you choose to take your career, understanding the principles of branding, marketing, and digital creation is the knowledge that can be applied to so many fields. Whether you want to hone your skills in your existing profession or make a major career change, we welcome you to join the ranks of promising graduates from the BeonAir Network of Media Schools. Learn more about how to work in branding and get details about our Digital Media Production program when you contact our team today!
Image Source: Rawpixel.com / Shutterstock
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A student of Be On Air speaks into a recording microphone for a radio show

Yes, Radio Remains Popular & Here Is Why

Posted by M&S Media Schools
On October 26, 2021

In the age of digital media and streaming entertainment, it can often seem like...

In the age of digital media and streaming entertainment, it can often seem like traditional mediums are falling by the wayside. But even so, there are some that have serious staying power – and radio is one that won’t be going anywhere anytime soon.

According to U.S. data and analyst experts at Nielsen, radio still has the highest reach of any medium in America. And what’s more, 83% of Americans ages 12 and over reported listening to AM/FM radio in any given week (Pew Research). So even though forms of media such as podcasting and video broadcasts are gaining ground, there’s no indication that anyone should count radio out.

Why Radio is Still as Popular as Ever

Even if you consider yourself a dedicated radio listener, you might have been one of the many people that thought radio was rapidly trending downward. But now, you know that there are still millions of Americans tuning in to their favorite radio stations every day.

And while there are many different reasons that radio remains a staple of the media industry, here are a few of the factors that we think matter most.

1. Radio can be easily accessed, virtually anywhere and at any time.

There is a definite sense of comfort in using the forms of media we’re familiar with, and radio is definitely one of the audio mediums audiences are most well-accustomed to. It’s simple and easy to use, and requires little to no tech-savvy skills. As long as you have a radio that’s tuned to a station you like, listening is as easy as flipping the on-switch.

Adding to the accessibility of radio is its portability. Most cars are equipped with a radio, putting popular broadcasts just a button away. And because so many Americans spend hours every week in their cars, commuting to and from work and school, listening to the radio just makes sense.

Whereas television requires you to listen and watch, radio is an audio-only medium. So, you can enjoy it without needing to set aside a specific block of time – which is why radio pairs perfectly with multi-tasking! You can take the radio with you anywhere, and listen while you drive, work, play, exercise, and do just about anything and everything else you can think of.

2. Radio is (generally) free.

Unless you’re using a subscription-based radio program (such as SiriusXM), radio costs nothing. It’s advertiser-funded, which differs from many of the newest media platforms out there. So, you don’t have to pay monthly subscriber fees.

3. Radio has been adapting amazingly well.

Imagine if radio had stayed exactly as it was when it first debuted – there’s no question that it would have disappeared from our world a long time ago. Luckily, radio has proved to be impressively flexible and adaptable over the decades. As listening habits, consumer trends, and technologies shift, radio keeps pace.

For example, you can now access radio using your smartphone, tablet, laptop, or even a smart speaker. That means that you can listen to radio whenever and however you like, instead of only having one way to access it (a traditional radio).

4. Radio has widespread appeal.

Of all the mediums out there, radio is one of the most inclusive in terms of appeal. Whereas mediums such as podcasts target niche audiences, radio is designed to serve larger, more diverse groups.

Data has consistently shown that radio listeners include people of all ages, genders, races, and ethnicities. And since there are so many different radio stations available, you can switch to one that suits you with virtually no effort.

Stake Your Claim in Radio with an Education in Modern Media

If you have dreams of working as a radio broadcaster, there are plenty of career opportunities waiting for you. In fact, as radio evolves to keep pace with new media formats, new doors are opening all the time.

At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our students spend their time gaining hands-on experiences that they’ll be able to apply directly to their future careers. And since we offer a diverse range of program options, including Radio & TV Broadcasting, Sports Broadcasting, Audio Production, and more, you can choose the path that leads to your dream job. We even have a Digital Production Program that bridges the gap between traditional and new mediums, giving you a comprehensive perspective on the industry.

You’re passionate about the radio broadcast world, and we’re dedicated to supporting students in the pursuit of knowledge, skills, and valuable learning experiences. So, if you want to take your first steps towards a job in radio, our media schools could be the perfect place to start.

Don’t wait any longer to begin working towards an exciting and fulfilling future; apply to become a student at one of our campuses today!

Image Source: engagestock / Shutterstock
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newscaster

Broadcasting Career Overview: Television Producer

Posted by M&S Media Schools
On October 26, 2021

Ask anyone to name some of the most exciting careers in the media industry,...

By Peshkova

Where to Start? Tips for Writing Commercial Copy

Posted by M&S Media Schools
On October 26, 2021

Commercial writing (also called copywriting) is a career field that can offer it all:...

Commercial writing (also called copywriting) is a career field that can offer it all: exciting potential for growth, plenty of freedom, and solid job security. You can look forward to something different virtually every single workday, and enjoy the flexibility to pursue a professional path that’s aligned with your interests and passions. There will always be a need for skilled copywriters. In fact, just today, you’ve probably already read the work of several copywriters without even realizing it. But how do you get a job as a copywriter? Well, the most important thing you’ll need to know is how to write commercial copy – and we’ve put together a useful list of tips to help you get started.
How to Write Commercial Copy: Copywriting Tips
One of the main reasons that commercial writers are in such steady demand is that copywriting is a skill – and not everyone has the training, drive, or ability to do it. And like many jobs, working as a copywriter means constantly learning, growing, and honing your skills to stay on top of your game. The best way to get a job as a copywriter is, to begin with, specialized education, such as a diploma program specifically tailored to the field. By attending a digital media school and studying commercial writing, you’ll be able to build a critical foundation of experience and knowledge. Depending on the program you choose, you might also have the opportunity to pursue internships in the industry. In addition to a career-focused education, there are also a handful of go-to tips that can help you write high-quality copy that will wow prospective clients, employers, and your target audience.
1. Clearly illustrate how you (and the client you’re writing for) can solve their problem.
  Whether you’re writing an advertisement for social media, a blog article, or a brochure, you’re generally aiming to connect with potential customers (on behalf of the client/brand/business). And in order to capture their interest, it’s important that you demonstrate why this particular piece of copy is worth their time – in other words, what do you have to offer them? When the goal is to gain a person’s business, you need to show: a) why they should be interested in the product or service, and b) what need/want the product or service will serve for them. In other words, what problem are you solving? So, when you’re writing ad copy, focus on the solution that’s being presented. And then, do your best to make it extremely clear that your solution is the best option for the reader’s problem – even if it’s a “problem” they didn’t know they had until now!
2. Incorporate emotional triggers.
  Some people will see your copy and already have an end goal in mind, but others are just casually browsing. For those readers, you’ll need to find a way to “push” them to take action (contact a company, make a purchase, etc.). One of the most effective ways to do this is by using emotional triggers. For example, if you were writing an online ad for a hairstylist, you might include something like: “Have a fantastic hair day, every day!” People would see this and experience an emotion, the desire to have the confidence that a good hair day can offer. Your copy is telling them that if they choose this stylist, they can have that positive feeling on an everyday basis – and that’s pretty persuasive.
3. Make it about the customer, not just about the product/business.
  There are plenty of ads out there that focus on telling people how amazing the brand or business is. But unfortunately, those ads usually end up blending together – and often, they come off as inauthentic in the eyes of potential customers. Instead of talking all about the brand, tailor the copy to how the product/service will improve the reader’s life. Personalize the copy, using “you” to address the reader and taking a tone that’s well-suited to the content and purpose.
For example, which of these ads do you find more compelling?
- Brand XYZ has created an office chair that’s better than any other option out there, beating our competitors on price and quality. Buy our chair now!
- When you’re working from home, a comfortable and supportive office chair makes all the difference. Learn how you can create a healthier, more productive working environment with the office chair by Brand XYZ.
Odds are, you were more interested in hearing about the office chair from the second ad, because it was centered on your needs and how the chair would contribute to your quality of life.
Learn How to Get a Job as a Copywriter When You Study Digital Media Production
Whether you want to write radio commercials, print advertising, or corporate blogs, studying Digital Media Production can be the first step towards an exciting and successful career. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our Digital Media Production programs offer an in-depth education that can empower you to pursue your professional dreams. Discover how to break into commercial writing when you apply to attend the BeonAir Network of Media Schools’ campus near you!
Image Source: Peshkova / Shutterstock
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Podcasting is Becoming More BIPOC-Led

Podcasting is Becoming More BIPOC-Led

Posted by M&S Media Schools
On October 26, 2021

The faces – or rather, the voices – of podcasting are now more diverse...

The faces – or rather, the voices – of podcasting are now more diverse than they’ve ever been. As podcasting, in general, has become widely popular as a form of entertainment, news, and education alike, a growing number of BIPOC podcasters are rising to the top of the ranks. According to a recent article from InsideRadio, more than 40% of the collective audience of the podcast universe are non-white. Compare that to the U.S. population, which is only about 33% non-white, and it certainly seems that the industry’s efforts to nurture diversity are working. The article quotes Tony Hereau, VP of Cross-Platform Insights at Nielsen, as saying, “It happens with the diversity of programming. There is a zero barrier of entry for anybody to get into podcasting and that has served the industry well because it has allowed for lots of different voices to come into podcasting and add content that they don’t get anywhere else.” For BIPOC creators and listeners alike, that diversity is a big part of what has made podcasting so attractive.
Diverse Audiences – and Podcasts - are on the Rise
In the past decade or so, podcasting has seen meteoric growth across the board. But that growth is particularly impressive among BIPOC listeners, and many creators attribute that to the increased presence of BIPOC podcasters. Podcast publishers are working overtime to fulfill the demand for increased diversity, and the response thus far has been immensely enthusiastic. For most BIPOC listeners, this comes as no surprise: after all, many of them have been calling for more BIPOC podcast hosts and shows for quite some time. In September of 2020, the world’s top commercial podcast publisher (iHeartMedia) announced the launch of The Black Effect Podcast Network. The network features a selection of content from Black creators, curated by industry influencer Charlamagne Tha God. Topics range from pop culture and comedy to mental health and social justice, all aiming to encourage conversation, deliver entertainment, and offer diverse perspectives. Shortly after debuting The Black Effect Podcast Network, iHeartMedia announced that they would be dedicating one-half of all podcast development towards building a more diverse platform. This includes seeking out new shows and concepts from BIPOC content creators, as well as continuing partnerships with well-known media leaders such as Shondaland (a production company owned by Shonda Grimes).
Top BIPOC Podcasts
Searching for a new podcast to listen to and learn from? With such a wealth of outstanding podcasts by BIPOC creators, you have plenty of great options to choose from. Here are just a few of the top-rated BIPOC podcasts to check out:
- Code Switch, an award-winning BIPOC-hosted podcast that explores conversations about race
- Still Processing, a culture podcast hosted by Jenna Wortham and Wesley Morrison
- Here to Slay, a podcast based on the black feminism perspective from Roxanne Gay and Tressie McMillan Cottom
- Red Table Talk, from actress Jada Pinkett Smith, her daughter Willow Smith, and her mother Adrienne Norris
- Louder than a Riot, an NPR-published podcast that delves into the world of hip-hop and the ways in which it is linked to incarceration in the U.S.
Those are just five of the hundreds of BIPOC podcasts that have received a warm welcome from listeners – and a multitude of well-deserved accolades from the industry.
How to Get Started in Podcasting
Have you ever found yourself wondering how to become a podcaster? You probably already know that you need a certain amount of passion, dedication, and personality, but technical and podcasting skills are just as important. By enrolling in podcasting courses at a media-focused school, you’ll be able to learn (and practice!) skills such as:
- How to use microphones, audio workstations, and other industry-specific equipment
- How to record a podcast
- How to edit recordings into a polished final product
- How to navigate the media industry
A media school can also help you connect with internships, networking opportunities, and more – all of which can make it easier to stand out from the competition and land the job of your dreams.
Be a Part of Podcasting Future as a Media Schools’ Graduate
For BIPOC creatives, podcasting is a one-of-a-kind medium with an audience that’s eager to listen and engage. So, now’s the time to make the leap. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, we offer a broad range of programs for individuals who want to break into the media industry. Whether you envision yourself as a podcast host, audio engineer, or media marketer, our campuses have options to suit your goals. Learn how to record, mix, and edit in our audio production classes, practice hosting in our broadcasting program, or develop your content creation skills in our digital production courses – it’s entirely up to you. Make your move today: apply to join one of our media production programs now!
Image Source: Jacob Lund/ Shutterstock
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Getting Started with Storyboarding

Getting Started with Storyboarding

Posted by M&S Media Schools
On October 26, 2021

If you’re a film production enthusiast, then you already know that an incredible amount...

If you’re a film production enthusiast, then you already know that an incredible amount of work goes into every single scene of a TV show, movie, and online video. Long before you see the finished product on-screen – and even before the shooting starts – there are so many details to consider. For anyone that’s interested in working in film production, learning how to make a storyboard is a must. We’ve put together a handy guide that takes you through the process from start to finish, and provides you with a series of practical storyboarding tips that you can start using now.
What is a Storyboard?
Before you can learn how to storyboard, you’ll need to understand exactly what a storyboard is and why you need one. So, let’s begin with the basics. Storyboarding (the act of creating a storyboard) is a part of the film production process. Essentially, a storyboard is a series of drawings that layout key details of a certain scene/sequence. Storyboards often look like a series of comic book panels, and can include:
- Drawings, photos, and/or reference images to represent each frame of a film sequence
- A detailed description of the shot, including any important information about the composition, dialogue, and/or action
- Plot ideas
- Shot specs, such as the lens length, shot size, etc.
- Arrows to depict character or camera movement
- Illustrations of how each shot links to the next
Although every filmmaker has their own unique creative process, most use storyboards for the same basic purpose: as a highly detailed visual representation of a specific film sequence. The amount of information and detail in a storyboard depends on the person, and some filmmakers only use storyboarding for more complicated film sequences (while others like to make one for every scene). As you hone your own filmmaking skills, you’ll be able to figure out how storyboards work to complement your personal approach.
Why and How to Make a Storyboard
Storyboarding is a hugely valuable tool for filmmaking, whether you’re shooting a 10-second commercial or a full-length movie. So, even if you’re someone that prefers a more spontaneous creative method, storyboarding is a staple skill. You’ll need storyboards to:
- Pitch your concepts
- Pre-visualize and plan your film project
- Collaborate with other members of the production team
- Ensure you don’t forget any key details
- Take an efficient approach to shooting
- Edit more easily
What are the 5 elements of storyboarding?
Each panel, or shot, of a storyboard, serves to illustrate key details using these five core elements:
1. Shot: The shot is labeled with the scene and shot numbers (for example, “Shot 1.5” for the fifth shot in the first scene). There are different types of shots, ranging from close-ups to wide shots and everything in between.
2. Panel: The panel represents the aspect ratio of a shot. The most common aspect ratios are 16:9 and 2.39:1, as well as IMAX.
3. Sequence: A sequence is a series of multiple shots that equate to a single scene in a film. Each sequence has a title.
4. Description: In the description, the storyboard artist or director might add details about a scene. For example, they might include instructions for the camera operator that notate exactly how they should capture a certain shot.
5. Arrows: The arrows in a storyboard are typically used to show the direction the camera will move (pan out, pan in, etc.).
Think of these as your basic building blocks for storyboarding.
What are the 7 steps in storyboarding?
You don’t have to be a skilled artist to sketch out a useful storyboard – in fact, many effective storyboard artists keep the actual visuals pretty simple. What you will need is a smart, organized approach to planning and creating your storyboard. Using these seven simple steps, you can turn your ideas and inspiration into a storyboard that serves its purpose.
1. Figure out your goals. Ask yourself what you want to achieve with your video, and exactly what its purpose is going to be. Think about who your target audience is, the publishing channel, and the message you want to send, and how that shapes the tone, language, time frame, and content of your video.
2. Start brainstorming. When you have a lot of different ideas, getting them all down on paper (or in a digital document) can help you organize them. Write down all of the ideas you have for a project, without worrying about editing the list just yet. Then, look at how you can create a cohesive story with those ideas, and eliminate any that don’t fit. Pinpoint important characters, setting, and theme as well.
3. Set up a timeline. Keeping the story in mind, start planning out a timeline of events. Begin with the start point, key transitions, and the conclusion, and then fill in the gaps in between for a seamless story.
4. Begin sketching the storyboard. Storyboards generally use a basic layout made up of a series of empty boxes. You can find printable storyboard templates online, or just sketch out your own. Using one box per scene, start drawing (or use storyboard software). Remember that your drawings don’t have to be elaborate, just clear and purposeful.
5. Add in your notes. Under each box, include important details for the shot (special effects, camera angle, lighting, etc.). You’ll use your script draft to develop these details.
6. Get some feedback. Ask a fellow filmmaker to take a look at your storyboard and provide honest feedback. They can help you determine if the storyboard is effectively communicating basic details and ideas, and even highlight certain opportunities for improvement. It can be incredibly useful to get fresh eyes on your storyboard, so don’t skip this step.
7. Make revisions. Once you have feedback, use it to make changes as needed. You don’t necessarily have to take every single suggestion, but be open to revising your original ideas.
How Do You Get into Storyboarding?
Building your storyboarding skills requires practice, but you’ll also need to learn important principles of digital production, storytelling, and more. This means that, even though you can certainly “teach yourself” some aspects of filmmaking, getting a media education is the best way to ensure you’re as prepared as possible for a future career.
What degree do you need for storyboarding?
There’s not necessarily a specific degree for storyboarding. Rather, you’ll need an understanding of how to tell an engaging story, film production, technical details, and more. A digital media production program can expose you to the full spectrum of skills necessary for storyboarding – and help you refine your creative process as a whole.
Enroll in Media Classes and Learn How to Create Digital Content Now
It’s no secret that breaking into the media industry can be a challenge, especially because competition is fierce. If you want to stand out and prove yourself to potential employers, the best place to start is with a hands-on media education. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, you can sign up for digital media programs that teach you how to turn your passion into a full-time career. Our Digital Media Production program introduces you to the wide world of media, giving you a comprehensive understanding of digital storytelling. Whether you’re hoping to make a dramatic career change, or you’re a recent graduate ready to strengthen your resume, our media schools can be the first step towards your goals. Discover how our nationwide media schools and diploma programs can set you up for career success – apply now!
Image Source: Sutipond Somnam / Shutterstock
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An audio engineer works on a mixing software on his audio console in a dimly lit professional studio

How to Be Heard – It Starts with the Audio Consoles in the Studio

Posted by M&S Media Schools
On October 12, 2021

If you have a passion for audio production, you already know that what...

If you have a passion for audio production, you already know that what happens behind the scenes has a huge impact on the audience’s listening experience. Today, we’re talking about audio consoles and their role in media, exploring:
- Different audio console types
- Key functions of an audio console
- How audio consoles are used for editing
Whether you call it an audio console, an audio mixer, board, desk, or any one of many other nicknames, there’s one thing you can say with certainty: this piece of equipment plays a vital role in media production, editing, and broadcasting. If you’ve considered making audio production a career – or even just a hobby – you may have played around with an audio console. But to use this industry equipment to its fullest potential, you’ll need to learn more about what it does, how it works, and why it’s so important for digital media production.
What is an Audio Console?
An audio console is a piece of equipment used to combine multiple sounds (signals), routing them to a common output for amplification or recording. The sounds can include signals transmitted by microphones, as well as those from electric instruments. Audio consoles are used for film and television audio, broadcasting, podcasting, live sound, and music production in the media industry.
Types of Audio Consoles
There are many types of audio consoles, each one serving a specific purpose. Ranging from the fairly simple, tabletop devices that a hobbyist might use to a large-format console featured in a professional recording studio, audio mixers come in all shapes and sizes. Generally, an audio mixer will fall into one of three categories:
- Fully-digital audio consoles
- True analog audio consoles
- Analog consoles with digital audio interfacing
A digital audio console is a popular choice for recording studios and live productions, such as concerts. A digital board offers automated mix recall capabilities, as well as savable mix templates. This means that specific settings, including the position of every single switch, button, knob, and fader, can be digitally recalled on demand. As a result, an audio engineer can recall a specific template (that has been set ahead of time), then simply make minor adjustments. Most digital consoles include fader layering, which allows multiple input signals to be controlled by a single physical fader to control multiple input signals. A true analog audio console does not come with any digital capabilities and requires all of the mixer’s direct outputs to be connected to the recording device. There isn’t any automated recall, either, so everything has to be manually recalled. However, there are certain creators that choose analog audio mixers for the sake of tonal capabilities, with certain models being considered “legacy consoles” (like the famous one in Abbey Road’s Studio 1). One of the biggest benefits of analog audio consoles is their “summing” capability. Summing is a process by which signals from various channels can be combined, using only analog circuitry (wires, iron, faders, and electrical components). It adds a certain dimension to sound and is sometimes preferred for certain purposes or effects. An analog console with digital audio interfacing is a sort of midpoint between the two types described above. This type of console receives and processes sounds/input signals in the analog realm. But then, direct DAW (digital audio workstation) integration is possible when it comes to output.
What are the Four Functions of an Audio Console?
An audio console has four core functions:
1. Accept audio
2. Combine audio
3. Process audio
4. Monitor audio
Not only do audio mixers record and adjust audio, but they can also be utilized as a part of the post-production editing processes.
The Parts of an Audio Console
When it comes to actually using an audio mixer, there are plenty of details and techniques to cover. But at the most basic level, you can get comfortable with consoles once you know your way around the channel strip. Even though an audio mixer may have its own unique capabilities, all models share the same general layout and features. Learning about the components of an audio mixer channel strip will enable you to transfer your knowledge from one model to another. Typically, an audio mixer channel strip has a structure that includes the following parts and features:
Input, equalization, and dynamics
An audio console’s preamp contains an XLR input, which includes a gain/trim pot for adjusting level. You can select either a line-level (such as electric guitar) or mic-level (microphone) signal as your signal source, depending on what you are producing. Some consoles also offer features such as a pad, polarity reversal switch, or high pass filter on the input section. In the equalization (EQ) section, you’ll usually see either a 4-band parametric or semi-parametric set-up. Large-format audio consoles also include a dynamics processing section, built with a gate/expander and compressor/limiter.
Auxiliary sends, channel fader, and pan pot
The aux sends are for routing the input signals to specific destinations, such as monitor mix sends. Looking to the bottom of the audio console’s channel strip, you can expect to see the channel fader. A fader is a resistor that controls how much of a signal is allowed to “pass through.” Also, mute and solo buttons are generally positioned near the fader. Finally, the pan pot is located above the fader and is used to place a signal into the stereo field.
What is the Use of an Audio Console in Editing?
An audio mixer is a staple of the recording and production processes, but it can also serve a purpose in editing as well. As part of an editing suite, the audio console is used to select the specific input source (what you want to listen to), adjust the volume, and monitor playback. When an audio console is selected for editing purposes, it’s usually much more compact than the type preferred for actual recording. Sometimes, features such as XLR microphone inputs and preamps are included so that a microphone can be connected and used to record voiceovers during post-production.
Get Hands-On Experiences with Digital Media Production Now
Now that you’re armed with a basic understanding of audio consoles, you’re better prepared to learn how to actually use one. From there, you can develop your own sense of creative style and truly begin to explore your personal talents. If you’ve ever considered working in the media industry, a combination of classroom learning and in-studio experiences can be a great first step towards your future career. As a student of Digital Media Production at the Beonair Network of Media Schools in Miami, Chicago, Colorado, and Ohio, you’ll split your studies between coursework and studio time. You’ll be able to build a well-rounded understanding of digital media production processes. Discover the aspects of production that you’re most interested in, then dive right into the practical application of your new skills. Our campuses specialize in personalized education experiences that speak to each student’s interests and passions so that you can chart a path based on your own goals and dreams. And with internship opportunities and career guidance services, students at the Media Schools can pursue their fullest potential. Contact us today for more information about our media career training courses and programs or to start the application process!
Image Source: Gorodenkoff / Shutterstock
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A microphone in a professional recording studio sits idle as Be On Air explains proper microphone set up and usage

Mic Check 1-2: Properly Using Microphones

Posted by M&S Media Schools
On October 12, 2021

When it comes to correctly using a microphone, it might seem like a...

When it comes to correctly using a microphone, it might seem like a no-brainer – but actually, there’s a definite technique involved! We’re going to teach you the basics of microphone use, explaining what you need to know about:
- How to position a microphone for the best possible results
- The “3-to-1 rule” of microphone use
- Simple tips for using a microphone effectively
Speaking into a microphone isn’t something that necessarily comes naturally, even if you consider yourself a born public speaker. Instead, it takes some practice and a
certain level of skill to become an audio engineer. Nearly all of us have experienced the frustration of being unable to hear or understand someone who wasn’t using a microphone properly. Something as simple as poor mic use can have a major impact on the audience experience, whether they’re listening to a conference presentation, a podcast, or even a television broadcast. But with a bit of preparation and some practical tips, you can master the art of microphone use.
How Do You Properly Use a Microphone?
There are three key components to proper mic use:
- Microphone placement should aim to find the “sweet spot” where the mic can pick up your voice without unnecessary background sounds. Practice maintaining the proper distance between a microphone and your mouth (more on that below).
- Microphone setup has everything to do with how you’re speaking into the mic. High frequencies are directional, which means that turning your head away from the microphone can end up producing a dull, low-quality sound. Instead, speak directly into the microphone at all times.
- Microphone control involves using certain techniques to refine the output sounds. For example, you can aim the microphone slightly above or below your mouth if you are trying to reduce mouth noises or popping sounds.
Types of microphones
Generally, there are two main categories of microphones. There’s a huge variety of brands and types within those categories, with new technology debuting virtually every day. Plus, there are other, more specialized categories reserved for highly specific uses. However, the majority of hobbyists and professionals alike tend to use microphones that fall into one of these two categories:
- Dynamic mics are the ones you usually see used onstage, including for public speakers and performers at live events. These are designed to handle louder sounds and withstand more intense handling and use. Sounds are aimed downwards, toward the front of the microphone.
- Condenser mics are commonly found at recording studios and are more sensitive to volume and nuances in sound. This makes them ideal for studio use because the acoustic environment can be precisely controlled. Sounds are aimed into the side of the microphone, which is positioned directly towards the sound source. A condenser mic can be set up in a hanging position or pointed upwards to the ceiling, depending on the model.
What’s the “3-to-1 Rule” when dealing with microphones?
The 3:1 Rule (or 3-to-1 Rule) applies to situations in which you’re using multiple mics. It states that the distance between the source-to-mic of multiple microphones should be about three times the distance between the source of the sound and the closest mic. Additionally, there should be a difference of about 10 dB between various mic contributions. Implementing this rule is one of the best ways to reduce audible phasing issues.
How far away should you hold a microphone?
A good rule of thumb is to position a microphone about 12 inches from your mouth. Ideally, you want the mic to clearly pick up the sound of your voice without also amplifying background noises. Starting at 12 inches, you can carefully move the mic closer to the sound source as needed (generally, no closer than 6 inches away). However, the “proximity effect” should be taken into account. This effect produces an increase in base and volume, along with a decrease in frequency, the closer the microphone is to your mouth. Mainly, this concept applies to dynamic mics because condenser mics are much more sensitive and aren’t intended to be moved closer to a sound source. Keep in mind that the sensitivity of your microphone will vary, depending on both the type of microphone you’re using and the specific brand. This means that two different microphones might produce dramatically different results, even if they’re held at the same distance from your mouth and exposed to the same type and volume of sound. This is yet another reason that mic checks are so important.
Other Tips for Improving Your Microphone Use
Now that you have the basics down, here are a few other handy tips for mic use:
1. Be mindful of background noises.
One of the most common mistakes of microphone use is the unintentional addition of distracting background noises, which can make it harder to hear and understand the speaker. Whether you’re going to be using a mic in a studio or onstage, be aware of the many contributors to background noise, including:
- Breathing
- Coughing
- Mouth noises
- Audible body movement(s)
- Clothing ruffling
- Jewelry that jangles/moves
- Watches that produce ticking noises
- Touching the presentation podium/stand or desk
- Moving papers or writing instruments
- Room tone
- Extraneous noises (such as an A/C unit, a fan, etc.)
2. Remember that a mic check is a must.
The only way to know exactly how something will sound on a mic is to actually put it into practice. This is why mic checks are so critical and non-negotiable for any presentation or recording. During a mic check, you can become more comfortable with the specific mic type that you will be using. As a result, you’ll be able to pinpoint exactly where and how to position the microphone, as well as find the ideal volume for the space and situation. Plus, a quick practice session is the perfect opportunity to catch any unexpected issues and background noises, so you can resolve them before an audience is present.
3. Get media training to strengthen your mic skills.
Learning how to use a microphone is a foundational skill for anyone that wants a career in the media industry, and especially audio production. Understanding correct microphone use is a basic necessity, whether you’re hoping to work in front of the camera or behind it – or even in the editing room. If you envision yourself with a future in media production, enrolling in a specialized, media-focused program can be your first step towards success. Even if you already have an established career path, media courses and training can be hugely helpful for building better public speaking and presentation abilities. At the Beonair Network of Media Schools in Miami, Chicago, Colorado, and Ohio, we equip students with the knowledge and skills they’ll need to enter the media industry as in-demand job candidates. One of our newest programs, Digital Media Production, offers a unique path towards building a comprehensive understanding of the processes of planning, developing, editing, and launching exceptional creative projects.
Enroll in a Media School to Start Your Career Journey Today
When you choose a future in the world of media, you open the door to an array of exciting opportunities and creative experiences. Don’t wait any longer to pursue your goals and dreams; take your first step towards your career when you apply at one of our campuses today!
Image Source: TZIDO SUN / Shutterstock
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An empty professional photography studio with professional lighting fixtures as M&S Media explains lighting tips for videos

Lighting Matters – Here Are Some Needed Lighting Tips

Posted by M&S Media Schools
On October 12, 2021

In this guide to all things lighting, we’re diving into the “how” of...

In this guide to all things lighting, we’re diving into the “how” of creating high-quality lighting for videos. You’ll be learning:
- Foundational requirements for lighting for video production
- Helpful tips for improving your lighting set-up
- How to build the skills you need to create professional-quality videos
Lighting is one of the most important – and yet one of the most often underestimated – factors in creating high-quality video. Proper lighting might seem pretty straightforward to the untrained eye, but it can actually be pretty tricky. For beginners, figuring out how to light a video shoot is often a steep (and challenging) learning curve. But even so, it’s a lesson in video production that you definitely don’t want to skip. So, we’re here to give you a breakdown of the basics of lighting, providing practical tips for video production lighting that you can start using right now.
What are the Main Requirements of Proper Lighting?
One of the first things you realize as a new video producer is that cameras require much more light than you might think. What might look bright in “real life” doesn’t necessarily translate to video. High-quality video (and images) needs ample lighting, and the light needs to come from the proper direction. There are three main components of good lighting for filming, which make up what’s known as “three-point lighting”:
1. Key light
2. Fill light
3. Backlight
The key light is the most important and is used to highlight the dimension, details, and form of the main subject of a shot. Generally, your key light should be aimed at a 45-degree angle, pointing upwards and off the axis of the camera. The fill light is a softer light, which is intended to reduce the appearance of deep shadows. Place your fill light directly opposite your key light, aiming it at a 30-degree vertical angle. Finally, the backlight helps distinguish the subject from the background. It’s primarily used to create a sense of depth. Your backlight should be about 1.5 times brighter than your key light and set up directly behind the subject of a shot. Situate it to point downwards at a 45-degree angle. Note: If you are trying to create “flat lighting,” which is commonly used for
broadcasting, your three lights will usually be the same brightness level. Your shot can also include source lights, which is lighting that comes from any lamps, candles, or windows in the space. Depending on the effect you’re trying to create, you can intentionally adjust your source lighting to develop a certain mood or look. Regardless, you’ll want to make sure you account for any source lights when you’re perfecting your overall lighting set-up.
How Do You Get Good Lighting When Filming?
Above all, the most important thing to remember about lighting is that planning ahead is a necessity. Long before you start filming, you should have a solid game plan for your lighting set-up for video production. You don’t necessarily have to invest in professional-grade equipment right away; high-quality video is achievable even without expensive lights. It all comes down to putting the time and effort into making lighting a top priority.
What Are Some Good Lighting Tips?
Lighting plays a critical role in the quality of your video, and poor lighting can completely undermine the professionalism of any final product. But beyond that, lighting can also be an incredible creative tool that you can use to bring your vision to life. Here are some handy tips for using lighting for video production:
1. Consider your angles.
There are so many different angles at which you can direct various light sources, and your choice of angle can be especially impactful when you’re filming live subjects. With the right angle, you can tell a visual story. For example, lighting angles can be a way to set up the dynamics between subjects of a certain scene. Using lighting cast from a high angle can enhance a subject’s importance or even imply an innocent or angelic aura. The audience subconsciously understands that this angle of lighting communicates where they should be focusing during the scene. In contrast, using a light from a low angle can add to the drama of a scene. You might notice low-angle lighting used in your favorite thriller films or scary movies, especially when an intimidating villain appears on screen.
2. Be aware of lighting temperatures and colors.
Think of a specific film scene that inspired a powerful emotion in you – the odds are good that lighting had a significant effect on your viewing experience, even if you didn’t realize it at the time. Lighting temperature and color can be a subtle but highly effective method for invoking emotion in your audience. It’s important that you pay attention to the color and temperature of your lighting because you don’t want to inadvertently portray the “wrong” feeling. Shades of orange and pink are frequently used to create a sense of warmth and comfort, while colors like blue and gray often equate to coldness. Deep shades of red or black can mean danger is ahead or an element of passion or anger in a scene. White almost always signifies innocence; yellow is associated with happiness and energy, and so on.
3. Use brightness to your advantage.
Providing enough light for good video quality is important, but that doesn’t necessarily mean brighter is always better. Instead, think of brightness in levels that can be adjusted to meet your specific needs. In video production, light is often categorized into “hard” and “soft” lighting:
- Hard lighting is comparable to a very sunny day, delivering concentrated light from a small, single source. This type of lighting usually creates defined shadows and an intense level of detail.
- Soft lighting can be likened to a cloudy day, with light diffused over a large area and coming from a larger source. This type of lighting softens details and reduces shadows.
There is also high-key and low-key lighting, each of which is used for specific purposes. Choosing the brightness level and the type of light you use will largely depend on what you want to achieve with your video.
Set Yourself Up for a Bright Future with a Media-Centric Education
Whether you’re just discovering your passion for creating content or you’ve been fascinated by the video production process for quite some time, there are so many great careers that can offer you a fulfilling future in the media industry. As the world of digital media evolves at an exciting pace, there are countless new opportunities around virtually every corner. But if you want to make sure you have what it takes to stand out, completing specialized training and education in media production is key. The Beonair Network of Media Schools in Miami, Chicago, Colorado, and Ohio can be an outstanding starting point for your career. At our campuses, we offer students various educational paths, including our new Digital Media Production program. This program is an ideal fit for students who want to learn everything there is to know about media and how it shapes the world we live in. From video production to podcasting, and just about every topic in between, you’ll learn about it all. Prepare for a career in media with a hands-on education starting today: contact us to start the application and enrollment process now!
Image Source: Africa Studio / Shutterstock
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A young woman holds a digital camera as she readies herself to begin her digital media production path

Here’s Your Camera – Tips to Use It in Digital Media Production

Posted by M&S Media Schools
On October 12, 2021

Are you considering a career behind the camera? We’re talking all about how...

Are you considering a career behind the camera? We’re talking all about how to use a video camera to create professional-looking digital media, helping you learn:
- How to turn your hobby into a career
Usually, it’s pretty easy to distinguish between videos shot by inexperienced amateurs and skilled professionals – you can almost always see and hear the differences. But that doesn’t mean that you have to be a longtime industry pro to create a polished and professional video. What you do need is a basic understanding of how to properly use your camera and film high-quality video content. We’ve created a series of practical tips for making great videos, whether you’re working with a standard smartphone or a full set of top-notch gear. With this guide in hand, you can start honing your skills as a digital media producer in the making. Ready? Power up your camera and let’s jump right in.
1. First, get to know your gear.
The first and most important step in learning how to create videos is figuring out how to actually use your camera. Don’t feel like you have to invest in a top-of-the-line camera right away, because you can absolutely develop your skills and style using something as simple as a smartphone. Ultimately, the key is to learn how to operate the camera you have on hand. Take the time to read through any instruction manuals that came with the camera. Or, if you don’t have any, do a quick internet search for simple tutorials. There are many people that have created great video tutorials for virtually every type of device out there, so you can watch a step-by-step breakdown. If you’re planning to use additional equipment, such as an external microphone, make sure you’re familiar with those tools as well. Even though this step can take some time in the beginning, it will end up saving you some major frustration and hassle down the line.
2. Start with a plan.
There are times when filming on the fly can work. But if you really want to improve your video skills, you’re going to need to take a more intentional approach. Think about the video you want to make, and plan out every detail in advance. Your actual content needs to be just as strong as the video quality, making planning a critical step.
- Begin by defining the purpose of the video: what do you want to communicate, or what are you trying to achieve? Is this video solely for entertainment, is it intended to inform, or do you have another goal in mind?
- Then, determine who your audience is. How can you make sure that your video connects with the people that you’re hoping will watch it?
- With your video goals and audience hand, you can move on to writing a script and developing a storyboard. Don’t be afraid to make tons of revisions, rearranging sections, rewriting whole portions, and even deleting content as you see fit.
Your script and storyboard will serve as a roadmap of sorts, helping you keep your video on track at every stage in the creative process.
3. Figure out lighting.
Now, you’re ready to actually get your camera set up – but we aren’t going to start filming just yet. Lighting is one of the most important (and yet, often underestimated) factors in video quality. Make it one of your top priorities, and it will definitely pay off. Natural light from the sun is nearly always your best bet. Morning or evening light is ideal because it’s generally much softer than the harsh, bright midday light that comes from directly overhead. Midday light can cast distracting shadows, causing an unflattering effect. If filming during the middle of the day is unavoidable, try to shoot on a cloudy day or in a shadier area. If you’ll be filming indoors, then you’ll need to pay extra attention to setting up your light sources. Windows can be a good source of natural light, but you might also have to use a large lamp or two as well. Again, overhead lighting isn’t usually the best option, so try to position lamps to the side if possible. Once you think your lighting is on point, get out your camera. Use the video screen to get an idea of what the overall effect is on-screen, and make any changes necessary. Think about the ways in which you might use lighting to create a specific effect (for example, purposefully using “hard” lighting to cast dramatic shadows).
4. Steady your camera.
Shaky video footage is a dead giveaway that a creator is inexperienced. Luckily, it can be an easy issue to resolve. It can be extremely difficult to hold a camera perfectly steady in your hand, so opt for a tripod or another study surface. Depending on the video you want to make, you might need to plan for a few different set-ups to accommodate varying angles or scenes. Try to minimize panning the camera, since the movement can detract from the overall viewing experience, and cut from one shot to the next instead. If you realize that some of your footage turned out shaky, there are video stabilization software programs that can help. You might even have a camera with built-in stability features as well.
5. Know the rules of thirds.
The rule of thirds is a basic film composition principle, making a world of difference in the look and feel of a video. Visualize a three-by-three grid over the top of your camera’s video display screen. Rather than situating your primary subject directly in the middle, it can be more aesthetically appealing to place them along with one of the grid’s lines. The intersecting points of the grid are key focus areas, so they are ideal for the most important elements of your video. You don’t necessarily have to follow the rule of thirds all the time, but it’s extremely helpful as you gain experience and develop your own creative instincts.
Start a Career in Digital Media Production
If you’ve made it this far, the odds are pretty good that you have a passion for creating digital content – and you might have even considered pursuing a career in the media industry. The modern-day world of media offers a wealth of opportunities, giving you a wide range of potential career options in creative and challenging fields. Whether you want to be the person writing the script, filming the video, or perfecting the audio, you can secure a fulfilling and exciting career in media. But first, why not set yourself up for success with an accredited education? At the BeonAir Network of Media Schools in Miami, Chicago, Colorado, and Ohio, you can enroll in a Digital Media Production program that takes you on an illuminating journey through digital media development. Here, you’ll learn everything you need to know about digital storytelling, branding, production, marketing, and so much more. You’ll spend time in real-world production settings, not just a classroom, gaining a broad range of experiences and skills. You have what it takes to turn your passion into a full-time career; all you need now is the foundational knowledge and expertise to break into the industry. Pursue your professional dreams when you apply online to attend one of our media school campuses today!
Image Source: Monkey Business Images / Shutterstock
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