Radio Remains Popular

Radio Remains Popular

Broadcast radio is still a popular choice in the average household. A week cannot go by without someone in your family turning on the radio. You would think with the widespread use of the Internet; digital media would cause broadcast radio to experience a lack of listeners. Despite the strong popularity of the digital media outlets, broadcast radio is still a thriving industry with a demand for quality, educated employees.

Why Is Radio Still Popular?

Almost every home has a radio or some other means to tune into a local station. In fact tuning into a radio station has actually become easier with the use of the Internet. You can listen to your favorite station right on your laptop or smartphone through the use of live streaming. By searching for different stations you are able to discover new music without purchasing downloads or paying high monthly fees.

If you’re a traveler, downloading an app allows you to listen to your favorite station anywhere in the world. The easy access of listening platforms and the widespread use of apps are enabling the average person to tune in to their favorite station on a variety of Internet ready devices. During travel times, tuning into a local radio station can help you learn about local events or weather situations while you proceed to your desired destination.

Listening Times

Millions of people tune into a radio station every day. Over 90% of Americans will listen to a radio station for over two hours a day. You may not even realize how much time you actually listen to the radio; you turn your favorite station on early in the morning, listen at work and even on the drive home. If you think about how much time you actually spend listening to your favorite station, you may be surprised. The hours spent listening will add up throughout the day.

Still, the most popular place to listen to your favorite broadcast radio station is in your vehicle. You may turn the radio on during your daily commute or simply a trip to the local grocery store. Listening to your favorite radio station on your way home from work may provide a great way to relax and reduce stress.

Employment in Broadcasting & Radio

With the popularity of the Internet people forget about picking a career in broadcasting for fear of lack of employment. You may think a broadcast career may seem pointless; the truth is just the opposite. With a little research, you will soon realize radio is still a constant presence in your daily life and everyone around you. In the United States, there are over 15,000 radio stations with a variety of programming platforms. Radio stations and other broadcasting outlets demand a need for talented employees.

Broadcast radio stations continue hire numerous types of employees from different educational backgrounds. Creative and talented people are needed every day for this type of industry in the broadcasting industry, especially those who choose to be the voice of the local station. Providing quality entertainment is the heart of any station. When a radio personality can entice listeners with a combination of music programming and conversation, the listeners will tune in on a daily basis. Radio hosts need to be relatable to the average listener to be a success. Radio stations have different programming formats. You can work for a station of your interest from country music to an all sports format.

Other professionals are also needed to keep a radio station running smoothly including programmers, sales, writers, computer technicians, and program directors. The broadcast industry is still going strong providing many job opportunities at numerous levels.

As an employee of a radio station, you may find yourself working with the public, attending local events or even going to radio sponsored concerts. The type of involvement with the radio station may take you beyond simply having a job to having the career of your dreams. If you think broadcast radio is the right career choice for you, Ohio & Illinois Centers for Broadcasting may be the next step.

Our 9 month, hands-on, technical training program, combined with our solid start program, and career service advisors give you a step-by- step career path to landing your first job in less than one year.