In this information packed seminar, you will learn how to use social media to create a strong brand for yourself as you build your career in broadcasting.
• How to create your social media network by combing the power of Facebook, Twitter, Blog, etc, into a web of power for your station brand.
• How to direct station advertisers to your social network.
• How to sell social media to your superiors. Sometimes a PD or GM might not realize that throwing a post on Facebook isn’t a social media strategy. It is important to know how to speak in an educated manner to your superiors on the importance of creating a social media campaign.
• Social Media Analytics: learn how to read the statistics of all of your social media tools to see what works and what doesn’t.
Joy DiNaro is the Social Media Director of Amendola Communications. DiNaro was previously at Tech Image,as a Digital Media Relations Manager . She has been recognized for her creativity and determination in successfully bringing client stories to the media that mattered most to them. She also took the lead in many client social media efforts, including setting up and managing Twitter, Facebook and LinkedIn accounts; building LinkedIn pages for companies as well as their top executives; developing social media strategies and advising clients on their execution; and helping clients manage their online reputations.
Joy previously served as Interactive Brand Manager at NextMedia360, where she helped organizations enhance their traditional broadcast presence by showing them how to leverage the then-new world of online and social marketing.
If you’re not currently a student but would like to attend, complete the form below to reserve your seat!