From musicians to illustrators and comedians to dancers, you can find virtually every type of creative on TikTok. And the diversity isn’t limited to the creators’ mediums, there’s also an exceptional level of diversity among TikTok creators themselves.

The Hispanic and Latinx TikTok creator community is particularly thriving, becoming a hub for cultural tradition, history, art, and so much more. According to a recent CNN article, hashtags like #Latino, #Latina, #Familia, and #Comida have grown in use by nearly 200% since 2020’s Hispanic Heritage Month. The platform even celebrated the contributions of Latinx creators by creating the #FamiliaLatina hashtag and honoring their inaugural group of Latinx TikTok Trailblazers.

If you’re a Hispanic TikTok creator, growing your influence is possible with a few savvy strategies. And who knows, you could even be a part of the next Latinx TikTok Trailblazers! We’ve assembled our top six tips for TikTok success as a Hispanic creator – so let’s get started.

How to Grow Your TikTok Influence as a Hispanic Creator

1. First, make sure you’re familiar with the basics of TikTok.

   Because TikTok is a pretty user-friendly platform, it’s tempting to just jump into creating content before you’ve really learned the ropes. But actually, you’ll enjoy far more creative freedom – and you’ll be much more effective – if you know how TikTok works.

   For example, it’s extremely useful to know that there are three basic formats for TikTok content: a very short, 15-second video clip, a mid-length 60-second clip, and a longer, 3-minute video. Depending on your audience, content, and other factors, you’ll want to find an ideal balance of video length and quality.

   Familiarize yourself with the various TikTok tools (more on that later), filters, and processes. And of course, remember that new updates are always in the works!

2. Consider what type of content format best serves your purpose.

   Spend just a few moments scrolling TikTok videos, and you’re likely to see a wide variety of ways to format content. Because TikTok is equipped with an impressive range of editing tools, you have a lot of flexibility to create unique content with ease.

   Some of the most popular formats for TikTok creators include:

   1. Original presentations of a completed work
   2. Short-form educational content, including tips, how-tos, and examples
   3. Calls to interact, including requesting follower input on a certain subject, asking questions, etc.
   4. Collaborative videos with other creators (using the “Stitch”) feature

3. Find your follower niche.

   In the world of branding and marketing, one of the most basic principles involves zeroing in on your target audience. The same basic concept can be applied to TikTok as well. Consider exactly who will be interested in the content you’re creating, and what audience you’re going to be catering to. Then, use that as a guide during the content creation process.

4. Take full advantage of TikTok tools and features.

   In the TikTok Creative Center, you can learn a lot about current trends, new tools, and more. You can even see a selection of trending videos, which can help you get a good idea of what users are engaging with – and how you can use that to inspire your own creative process.

   There are so many tools on TikTok you can use to develop high-quality content that will help you build a bigger following, so make sure you’re using them to the fullest potential!

5. Follow TikTok best practices for quality content.

   TikTok offers up an array of useful insights, covering areas such as video resolution, aspect ratio, and even audio. And even though these insights are geared towards TikTok advertisers, they can be hugely helpful for creators as well. For example, vertically-oriented videos are 40% more successful than horizontally-oriented content – that’s a simple switch you can make that can seriously pay off.

6. Invest in your future with training and education.

   Did you know that there are entire programs dedicated to creative and media-centered professions? Honing your techniques with help from industry experts turned instructors can be the boost you need to take your TikTok to the next level.

At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our Digital Media Production program takes students on a journey through digital storytelling, marketing, branding, video production, and an array of other relevant subjects. You can gain practical skills and hands-on experiences that empower your creative side and prepare you to pursue a successful future and career.

Discover How Digital Media Production Training Can Set You Up for Success

As a creative, you’re fueled by your own talent, vision, and passion for what you do – but having the foundational skills to work in our digital world is key. Learn how to turn your dream job into a reality that’s within reach when you pursue media education and training at one of our Media Schools.

Take your first step towards an exciting future when you contact us today!

Image Source: DisobeyArt / Shutterstock