Storytelling the World: Media, Travel, and Purpose
Alumni Spotlight: José Antonio Serrano
CEO & Co‑Founder | Boreal Expedition
Media Professional | Storyteller | Creative Entrepreneur
Campus: Miami Media School (Doral)
Graduate Year: 2025
From music and visual arts to global storytelling and adventure travel, José Antonio Serrano’s journey is a powerful example of how media skills can shape brands, businesses, and unforgettable experiences.
✨ Turning Passion into Impact
José chose Miami Media School with a clear purpose: to become an expert in Social Media Management and media storytelling. What he gained went far beyond that goal.
Through hands‑on training in production, post‑production, video and audio editing, and content creation, José developed both the technical skill set and the creative mindset needed to tell stories with meaning and emotion.
“Miami Media School gave me the foundation I now use every day—helping me think like a creator, communicate like a storyteller, and execute like a producer.”
🎬 From Media Training to Global Reach
Today, José is the CEO and Co‑Founder of Boreal Expedition, a travel and adventure brand based in Iceland. Using the skills he developed at Miami Media School, José oversees the creative direction, storytelling, and growth of the company’s digital presence.
His work spans:
· Social media strategy and management
- Video and photo content creation
- Brand narrative development
- Campaign production designed to drive authentic connection
By approaching media strategically—focusing on emotion, structure, rhythm, and authenticity—José has helped grow a brand that speaks to travelers seeking more than a trip, but a transformative experience.
🧠 A Storyteller’s Perspective
With a background that includes classical music training at the Guildhall School of Music (London) and the Boston Conservatory, José brings an artist’s sensitivity to storytelling. That foundation, combined with Miami Media School’s production training, allows him to create content that feels intentional, professional, and emotionally resonant.
His work positions media not just as promotion, but as a bridge to community, inviting audiences into what he proudly calls the Boreal family.
🚀 Looking Ahead
José’s career goal is to continue expanding Boreal Expedition’s reach across the Americas—from Canada to Argentina—by using media to inspire trust, curiosity, and connection. He remains committed to growing as a creator while building a brand that blends adventure, storytelling, and purpose.
“Miami Media School gave me the confidence, preparation, and clarity to pursue my vision professionally and creatively.”
💬 Advice to Future Students
“Learning is the key to success—and applying what you learn is what helps you reach your goals.”
📣 Interested in Learning More About Our Media Programs?
Inspired by José’s journey from student to creative entrepreneur? If you’re interested in learning more about our hands‑on media programs—including content creation, social media, production, filmmaking, and broadcasting—Miami Media School can help you build the skills to turn passion into a career.
Learn by doing. Create with purpose. Build your future in media.
👉 Learn more about our media programs and take the first step toward creating your future. https://www.beonair.com
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