Five Tips for Writing Unique TV Commercials

It’s getting close to the Big Game, and that means we’ll be seeing a lot more ads. And more likely than not, the ads that play during the Big Game will be some of the best and most memorable ads of the year. This poses the question: What makes for a truly memorable TV commercial? Here’s a […]
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Is a Career in Music Business Still a Good Idea?

Marilyn Manson once said, “Everybody should start a band at least once in their life.” It may sound a little funny, given it was coming from a major recording artist, but there was something important in that statement. Start a band. Get up, play music in front of people, maybe make a little cash. But these days, nobody can […]
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Couch Broadcaster: How to Cover Sports Games from Home

If you have your heart set on a career as a sports broadcaster, where do you practice your skills? Before you take the plunge to attend a professional school, you can earn your way up the ranks by writing a sports blog, putting out a podcast, or doing a video blog (vlogging) about your local […]
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A Day in the Life of a Digital Media Marketing Strategist

The term “buzzword” dates back to 1946, when Harvard University students applied it to the key words in a lecture. Buzzwords are infectious and seem to multiply with each new technology. Today, those looking for careers in digital media contend with countless buzzwords, including a job title itself: digital media marketing strategist.   Unbuzzing the […]
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Great Broadcasters Aren’t Born They’re Made: Easy Ways to Overcome Nerves

Saturday, August 22, 2010 at Monmouth racetrack was a drizzly, dismal day until the seventh race. Racetrack announcer Larry Collmus entered into the ranks of broadcast legends when he called a race whose finish was between the similarly-named horses Mywifenosevrything and Thewifedoesntknow. Only an expert announcer could call such a race!   Preparation Collmus not […]
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10 Stand-Out Ways to Create Your Broadcasting Portfolio

Standing out in the crowded world of the internet is not easy, especially for someone just getting started in broadcasting. Having a sparkling, professional-grade portfolio is as vital—perhaps more vital—than a good résumé. Here are 10 tips to help you create a great broadcasting portfolio. 1. No False Modesty You are creating your portfolio to […]
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Brand Guidelines for Your Social Media Campaign

There are number of guidelines you should follow when you build your brand online. It doesn’t matter if you’re trying to sell a product, persuade readers to contribute to a cause or simply get to know your brand, readers need to know more about you. You want readers to know the real you; so be […]
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