Updated: December 2023
If you’re wondering how to start a television network, you may think that it’s a project reserved for celebrities, media moguls, and large corporations. Imagining how to start a TV network seems like a massive task – or so you may think. You may be surprised to learn that you can learn how to start a TV network channel all on your own.
Although it’s possible, starting your network can be a challenge. But if you’re up for it, it can be a rewarding project, and an excellent way to get started in your media-based career. Perhaps you are hoping to work as a professional broadcaster one day, or you want to get hands-on experience to learn what it takes to manage a network – whatever your career goals may be, starting a television network can help you get there.
Here are a few steps you can take to tackle the task of creating and starting your very own TV network:
1. Stake out your territory
Many people don’t realize that there are channels available for lease by everyday people. Under federal law, any cable operator that maintains at least 36 channels must reserve a group of channels for leased access. You can rent one of these channels for a monthly price that’s determined largely by the number of subscribers and channels – the larger the company, the more you will pay.
2. Set up your technical equipment
It’s important to use high-quality software and hardware for broadcast-quality material, especially because many cable companies do not accept VHS recordings. Another option is to use video streaming equipment and the Internet to live stream content for the channel.
3. Announce your channel
When it comes time for the big launch, you’ll want to make sure people are watching. Get the word out on social media and explore inexpensive marketing options like newspaper advertisements or local promotional events.
4. Generate a paycheck
If you’re hoping to earn income from all your hard work, you’ll need to line up advertisers. Consider working with regional product distributors to avoid stepping on the cable company’s toes by pursuing local companies that already pay to advertise on their other channels.
Starting your television network can be a fun, challenging, and educational process. There’s no better way to learn about the media industry than to seek out hands-on experiences and take what you learn to hone your skills. At Be On Air Media Schools, located in Ohio, Colorado, Illinois, and Miami, we offer a variety of programs that can give you the experience and knowledge you need to embark on a successful career in the media industry. Apply today and take the first steps towards your dream job!
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