Get the Skills to Become a Social Media Marketer

Learn how each platform works for brands

You’ll survey the main digital marketing channels, including social media, email, search engines, and paid advertising, and study social media strategy for Facebook, Instagram, LinkedIn, X, TikTok, and YouTube. You’ll also identify your target audience, map customer journeys, and build a content strategy with a one-month content calendar using social media tools such as Hootsuite and Buffer.

Write, design, and film compelling content

You’ll practice copywriting for blogs, banner ads, and social media channels, learn basic graphic design, and script, shoot, and edit short-form video for YouTube, TikTok, and Instagram Reels. You’ll launch promotional videos in marketing campaigns and refine them.

Help potential customers find your brand

You’ll learn keyword research, on-page optimization, link building, and metadata, plus paid advertising on Google, Facebook, and Instagram. You’ll set up and manage a small-scale ad campaign with a set budget, using tools such as Google Keyword Planner and Yoast SEO.

Measure what every campaign delivers

You’ll measure campaign success with Google Analytics, Facebook Insights, and Instagram Analytics, and learn to set key performance indicators tied to your marketing objectives and return on investment. You’ll analyze a sample campaign against its plan and optimize it for the next launch.

Build community, loyalty, and influence

You’ll study influencer marketing, community management, and social listening, along with how a quality customer experience builds customer engagement and loyalty. You’ll build a brand through visual storytelling, writing, and video, research successful influencers, and plan your own influencer collaboration, outreach, and audience engagement strategies.

Turn subscribers into customers

You’ll build email lists and automate campaigns with tools such as Mailchimp and HubSpot. You’ll also create a product or service page, design an ecommerce sales funnel, and use A/B testing and email metrics to improve drip campaigns.

Move followers from awareness to purchase

You’ll develop a social media strategy for commercial use and design a multi-stage sales funnel within a prototype social media ad campaign, from first awareness to long-term brand advocacy and customer relationships. You’ll learn to attract, capture, and engage leads across platforms to secure sales.

Protect a brand when pressure hits

You’ll study each phase of crisis management, from early signal detection to recovery, through real-world examples, case studies, and simulations. You’ll practice transparent messaging that supports brand management and protects a company’s reputation.

See where AI fits across the media industry

You’ll examine the history and current state of artificial intelligence in media and how it shapes the internet, streaming, sports, and news. You’ll also assess its strengths and limitations.

Blend digital and traditional advertising

You’ll use Facebook, Instagram, YouTube, and other social media platforms for brand development, placement, and advertising, including app placement within tools such as Pandora. You’ll also combine traditional and terrestrial advertising with digital advertising in a blended sales campaign.

Produce commercials for audio and the web

You’ll write, produce, and deliver commercial copy across audio and web-based applications, using music, sound effects, and digital editing.

Write commercials that get to the point

You’ll learn to build effective marketing campaigns by writing commercials that tell a story, cut the fluff, and focus on the listener.

Keep every post on brand

You’ll build the writing skills social platforms demand, including cross-posting, link shortening, and developing hashtags. You’ll also learn to keep a consistent brand voice for both products and your personal image.

Reach audiences on the phones in their hands

You’ll develop, run, and measure mobile advertising campaigns across mobile websites, apps, and social media as part of a wider marketing strategy. The course covers in-app ads, mobile web ads, location-based services that reach people by geographic location, and mobile consumer behavior.

Use AI in your content with care

You’ll trace how artificial intelligence is changing the media industry and practice using it responsibly, ending with a final project built on AI.

Learn how the media business runs

You’ll look at streaming, digital distribution, and the management, legal, and financial sides of entertainment and digital media.

A social media marketing course usually covers one platform or skill a social media manager uses, and many software companies award a social media certification after a few hours or weeks of study. A social media marketing degree program connects social media strategy, content creation, analytics, advertising, and brand management, and it asks you to apply them in full campaigns.

At BeOnAir, you earn a diploma. A social media certification can complement that training, but a full program builds a broader body of work than a single course.

If you’re comparing social media courses, college options in digital marketing range from certificates and associate degrees to a bachelor’s program or master’s degree at universities, community colleges, and career schools. At many universities, a marketing degree sits within business administration, which adds more general business administration coursework.

A social media analytics course teaches you to measure whether your content and campaigns reach their goals. In our Analytics and Performance Tracking course, you’ll use Google Analytics, Facebook Insights, and Instagram Analytics to track key performance indicators and return on investment.

You’ll also compare a campaign’s actual performance to its plan and optimize it, which helps you show clients and marketing managers what their budget achieved.

Look for social media marketing schools that let you plan and run real campaigns built on market research, including paid ads with an actual budget. The curriculum should cover analytics, social media strategy, content strategy, social media management, current social media platforms, and artificial intelligence tools, along with email marketing and reputation management.

Instructors who work in the industry matter too, because social media platforms and best practices change quickly. Then book a tour and see our program for yourself.

Not always. Many social media manager and digital marketing roles weigh your portfolio and proven skills as heavily as your credentials, so the work you can show matters.

Formal training gives you a structured way to build that portfolio, from content calendars and a social media marketing campaign to analytics reports and crisis plans. Whether you want to market a small business or join a larger team, our diploma gives you a structured way to build that work.