Creating a compelling movie trailer is an art form in itself. It’s not just about showcasing scenes from your film; it’s about creating a captivating summary that leaves audiences craving more. A well-crafted trailer is a crucial marketing tool for any filmmaker, whether you’re making a short film, a feature-length movie, or even a video trailer for a different project. The BeOnAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, is here to dive into the essentials of how to make a movie trailer – ranging from how to make short film trailer videos to longer-form styles – that resonates with your target audience.

Understanding the Purpose of a Trailer

A movie trailer serves as a cinematic appetizer. Its primary goal is to generate interest and excitement for the upcoming film. It should provide just enough information about the plot, characters, and tone without giving away key spoilers. Remember, the best trailers create intrigue and anticipation, compelling viewers to mark their calendars for your film’s release.

Crafting the Narrative: The Three-Act Structure

Ready to get started? Here’s how to make a video trailer that can stand on its own.

1. The Beginning: Introduce your main characters and the setting. Establish the premise of your film and its genre. This part of the trailer should hook your audience and set the stage for what’s to come.
2. The Middle: Heighten the conflict or the main challenge your characters face. This is where you build tension and showcase some of your film’s most impactful scenes without revealing too much.
3. The Climax: End with a powerful climax that leaves the audience wanting more. This could be an emotional high point, a critical plot twist, or a dramatic confrontation.
   Showcasing Key Scenes
4. Visual Impact: Choose scenes that are visually striking and representative of your film’s overall aesthetic. Whether it’s a breathtaking landscape in a travel documentary or a high-octane chase sequence in an action film, these shots should be memorable.
5. Emotional Resonance: Include moments that evoke emotions, whether it’s laughter in a comedy or suspense in a thriller. However, be cautious not to spoil major plot points.

The Role of Voice-Over and Text

• Narrative Guidance: Sometimes, a voice-over or on-screen text is necessary to provide context or explain complex plot points quickly. It can be a line from the film or specially recorded for the trailer.
• Information Delivery: Use text to convey important information like the film’s title, release date, or accolades.

Selecting the Right Music and Sound

• Tone Setting: Music plays a crucial role in setting the tone of your trailer. Choose a track that complements the mood of your film – be it suspenseful, romantic, or exhilarating.
• Sound Effects: Use sound effects judiciously to enhance transitions and emphasize key moments. This can make your trailer more dynamic and engaging.

Editing Techniques for Pace and Excitement

• Rhythmic Editing: Use a mix of quick cuts and slower scenes to control the pace. Fast cuts are great for action-packed sequences, while slower moments can be used for dramatic effect.
• Sync with Music: Align key visuals with beats or crescendos in the music to create a more cohesive and impactful viewing experience.

Highlighting Your Film’s Talent

• Star Power: If your film features well-known actors or is directed by a renowned filmmaker, make sure to highlight this in the trailer. A ‘cast run’ towards the end can be an effective way to showcase the talent involved in your project.

Pursue Your Film Career with Confidence

As you embark on this exciting journey of learning how to make a trailer, consider enhancing your filmmaking skills with professional training. The Be On Air Network of Media Schools, with campuses in Miami, Chicago, Colorado, and Ohio, offers comprehensive programs in Film and Video Production. Our courses are designed to give you the expertise and hands-on experience needed to excel in various aspects of filmmaking, including trailer creation.
Explore our offerings today and contact us to take the first step toward realizing your cinematic dreams.