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What Is A Radio Jingle

What Is A Radio Jingle?

  • Posted by Media Schools
  • On May 12, 2023
If you’ve ever found yourself humming a catchy tune from a commercial or radio...
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How to Make Sound Effects

How to Make Sound Effects

  • Posted by Media Schools
  • On May 12, 2023
  Sound effects are vital in enhancing radio broadcasts, adding depth and excitement to...
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DJ Radio Script Sample

DJ Radio Script Sample

  • Posted by Media Schools
  • On May 12, 2023
A DJ radio script is an essential tool for radio presenters, ensuring a smooth...
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Where Do YouTubers Get Their Music

Where Do YouTubers Get Their Music

  • Posted by Media Schools
  • On May 12, 2023
  One of the key elements of a successful YouTube video is the right...
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Blinder Lights and Strobes What They Are, and How to Use Them in a Production

Blinder Lights and Strobes What They Are, and How to Use Them in a Production

  • Posted by Media Schools
  • On May 12, 2023
  When it comes to stage production, lighting plays a crucial role in creating...
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Theatre Stage Lights What Do I Need for a Basic Show

Theatre Stage Lights: What Do I Need for a Basic Show?

  • Posted by Media Schools
  • On May 12, 2023
  Theatre stage lights are crucial for creating an engaging and immersive theatrical experience....
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Alumni Spotlight: Myra Cates

Alumni Spotlight: Myra Cates

  • Posted by John Girard
  • On April 27, 2023
Alumni Spotlight: Myra Cates 2014 Alumni: Ohio Media School Move over, Kardashians, there’s a...
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  • Alumni Spotlight: Myra Cates

    2014 Alumni: Ohio Media School

    Move over, Kardashians, there's a new beauty mogul in town - Myra Cates! You may know her as the co-host of 'New Day' on WCPO 9 Cincinnati or as an operations engineer, but she's also the brains behind the fabulous new beauty company YouNique Myra. With a passion for all things glam, Myra is putting her heart and soul into building an empire of stunning makeup and skincare products. And with her sharp business savvy and killer entrepreneurial spirit, this boss lady is sure to take the world by storm. Get ready to be amazed, and don't forget to add some YouNique Myra products to your beauty arsenal ASAP. 💄💋" target="_blank">
Alumni Spotlight: Patrick Welch

Alumni Spotlight:Patrick Welch

  • Posted by John Girard
  • On April 27, 2023
Alumni Spotlight: Chad Maxwell 2010 Alumni: Ohio Media School Introducing Patrick Welch, the sports...
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  • Alumni Spotlight: Chad Maxwell

    2010 Alumni: Ohio Media School

    Introducing Patrick Welch, the sports broadcasting wizard who has been wowing audiences for over 14 years as the Assistant Director of Multimedia & Telecast Productions for the 11-time Governors' Cup Champion Columbus Clippers Baseball Team. The Clippers are the Triple-A Affiliate of the Cleveland Guardians. But that's not all! Mr. Welch's talents have also been called upon by various other impressive sports and media organizations, such as Lyon Video, which provides mobile television production facilities and full-service video and film production. Additionally, he has worked for the Columbus Blue Jackets professional ice hockey team (NHL) based in Columbus, Time Warner Cable, Classic Teleproductions, and Post House to name just a few. This Freelance Camera Operator truly knows how to keep his eye on the ball and capture all the action on film." target="_blank">
Alumni Spotlight: Chad Maxwell

Alumni Spotlight: Chad Maxwell

  • Posted by Media Schools
  • On April 27, 2023
Alumni Spotlight: Chad Maxwell 2014 Alumni: Illinois Media School Ready to meet a true...
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  • Alumni Spotlight: Chad Maxwell

    2014 Alumni: Illinois Media School

    Ready to meet a true media maven? Say hello to Chad Maxwell, a 2014 graduate of the Illinois Media School and a sports broadcasting pro with some serious chops! Chad first got his feet wet in sports broadcasting, working as a sports update anchor and producer for 87.7 The Game and WGN Radio Sports in Chicago. Radio was a great start in the industry, but his dream was always to be on television. In 2017, Chad began working as a sports reporter for The Comcast Network Chicago. The pandemic forced Comcast to close its doors, but that didn't stop Chad from following his dream, which presented itself in Fort Wayne as a Sports Reporter and Weekend Sports Anchor at WPTA ABC21. Recently, Chad joined the WTOC-TV crew as their Sports Director in beautiful Savannah, Georgia But that's not all! Chad's got some impressive experience under his belt, including stints as an Associate Producer for NBC Sports Chicago and a Video Production Specialist for Local 110 Chicago for almost a decade. Simply put, Chad knows his stuff about sports broadcasting, and we can't wait to see what he brings to the WTOC-TV team!" target="_blank">
BeOnAirProAudioTrends2021AndBeyond

Pro Audio Trends to Watch for in 2021 and Beyond

  • Posted by Media Schools
  • On April 3, 2023
Right now, we’re in the middle of an incredibly exciting time in the world...
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Kerry Sayers- Update/Anchor 670 The Score

  • Posted by Media Schools
  • On April 3, 2023
The Illinois Center for Broadcasting (ICB) would like to thank Kerry Sayers, Update/Anchor for...
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  • The Illinois Center for Broadcasting (ICB) would like to thank Kerry Sayers, Update/Anchor for 670 the Score Radio – CBS, for spending time with our students as a guest speaker at the downtown campus on Tues. Oct. 21. During Ms. Sayers presentation, she revealed that she had gone to a very good college but wished that she could have attended a school like ICB to get that hands-on training that she had to learn after she graduated from college. Kerry also talked about how she got a job with a Detroit TV outlet during the course of taking a tour of the facilities.  While walking through the sports department, she impressed the various reporters and anchors with her knowledge and experience that came from working with a noted basketball coach in the area.  Kerry also reveals what it was like for her to cover the Detroit Lions locker room – (one of her first assignments as a reporter) filled with naked athletes after a game.
    Prior to her current assignment at 670 the Score, Kerry has been a TV reporter/anchor for FOX32, WFLD-TV, Chicago.  She has also served in that same capacity for the BIG TEN NETWORK, COMCAST SPORTSNET in Chicago,  FSN Northwest,  Fox Sports Net Ohio,  and the Empire Sports Network. She has over ten years of professional experience in the media business and has worked in both radio and television. Her position as an Update/Anchor demands proven major market sports-related experience, advanced audio production skills, significant experience in a broadcast newsroom and/or game reporting experience. We thank Kerry for her willingness to share her time with our students.    

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On the Field: How Much Money Sports Broadcasters Make

  • Posted by Media Schools
  • On April 3, 2023
Updated: April 3, 2023 Picture $30 million. On a check, it looks like this:...
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sports broadcasting mic

The Hard Reality of Working in Sports Radio

  • Posted by M&S Media Schools
  • On April 3, 2023
  Spending your workdays watching your favorite sports teams, hanging out with top-performing athletes,...
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2021: A New Era in Broadcast TV

  • Posted by Michael Williams
  • On April 3, 2023
Updated: Oct. 11, 2022 Embarking on a New Era in Broadcast TV There’s no...
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  • Updated: Oct. 11, 2022

    Embarking on a New Era in Broadcast TV

    There’s no question that the advent of streaming entertainment has completely changed
    the future of broadcast TV, as the longstanding medium has taken a back seat to new technologies.  But before you assume that broadcasting is a dying art, consider this: the field of broadcast TV has long been known for its innovation and adaptability. This means that rather than accept a fate in which it’s defeated by streaming TV, broadcasting is instead undergoing a reinvention period to stay relevant.  In many industry experts’ eyes, broadcasting predictions point to 2021 as the year to kick off an entirely new era in the field. Here are some of the changes that you can expect to see as the world of broadcasting completely transforms before our eyes. 

    Launching Apps On OTT Delivery Systems

    Platforms like Roku and AppleTV are part of a growing category of OTT (over the top) delivery systems, making their way into more and more living rooms worldwide. For local television stations and broadcasters, this means that there’s new territory to cover. Many TV stations are developing streaming apps to ensure that they claim their rightful spot on OTT delivery systems, expanding their opportunities to reach audiences. For example, some local news programs have opted to add app features such as live weather coverage and breaking news coverage. As a result, there are presenting valuable content in a new, tech-savvy way – and maintaining their audience base.

    New ways to keep information up-to-date

    Consumers’ newfound ability to access to-the-minute updates any time, anywhere, has presented new challenges for broadcast TV. By the time the evening news airs, many viewers may have already seen the stories elsewhere. Weather forecasts that are even a few hours old are already irrelevant, and local news covering too broad an area is less likely to capture interest. So, many of the broadcasting industry’s top leaders are shifting their focus altogether. Now, both quality and timeliness are vital, and new ways to distribute information are a must. For example, 24-hour streaming news services are among the latest broadcasting trends, offering a way to serve viewers’ needs and high expectations. 

    Technology as a valuable tool for change

    Even though broadcast TV is faced with significant pressure to adapt to our changing world, the timing couldn’t be more perfect. With the convergence of new technologies, broadcasters are well-equipped to tackle transformation with a smarter, more effective approach. Here are a few examples of the technological breakthroughs that are helping propel the future of broadcast TV and move into a new era:
    • Augmented intelligence: As curated content becomes the way of the future, broadcasters are hard at work, finding the balance between automation and personalization. Even though automation is the most effective way to serve varying needs, viewers don’t want to feel like they are being passed off to a “robot.” So, augmented intelligence provides broadcasters with a way to improve the viewing experience without overextending their resources.
    • Smartphone technology: It’s become clear that we are now a society of smartphones, and broadcasters are discovering just how critical smartphone content now is. Viewers now hold what are essentially condensed computers in the palm of their hands, and these devices are where they’re consuming most of their daily content. So, broadcasters are launching apps, mobile-friendly videos, and other tools to keep in touch with their audiences.

    Break into the Future of Broadcasting at the Media Schools

    Although the arrival of streaming entertainment initially seemed like the first step towards the end of broadcast TV, it turns out that broadcasting is proving that it has staying power after all. By rapidly innovating and adapting, broadcast TV has been able to keep pace with streaming platforms and demonstrate its ability to improve under pressure.  If you’ve ever dreamed of a career in broadcasting, that means that a bright future is still within reach; there might be more potential than ever for an exciting professional journey. But first, you’ll need to make sure you’re well-prepared to enter a dramatically-changing field with the skills and experience necessary to succeed. At the Media Schools, located in Ohio, Miami, Illinois, and Colorado, our degree programs have been specifically constructed to stay on track with the fast-paced media industry. Our students receive education and training in the foundational principles of media and the current trends and new technologies that are redefining the field every day. Plus, you’ll participate in a multi-dimensional curriculum composed of both classroom time and practical experiences, giving you the edge you need to enter the industry with confidence.    Learn more about our media and broadcasting schools in Miami, Ohio, Colorado, and Illinois by contacting our team to begin the enrollment process today.  

    Learn More

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    Featured Image: Shutterstock / CatwalkPhoto

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Couch Broadcaster: How to Cover Sports Games from Home

  • Posted by Media Schools
  • On April 3, 2023
If you have your heart set on a career as a sports broadcaster, where...
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working in radio 2

Working In Radio

  • Posted by M&S Media Schools
  • On April 3, 2023
High school is over. You’re thinking about taking a career in Radio. Do you...
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chick hearns quotes 8

Top 10 Sportscasters

  • Posted by M&S Media Schools
  • On April 3, 2023
When you think about professional sports you may think of classic athletes like Babe...
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Five Essential Tips for Filming Fight Scenes

Five Essential Tips for Filming Fight Scenes

  • Posted by M&S Media Schools
  • On April 3, 2023
The most memorable fight scenes in movie history are remarkable because they use everything...
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The Giant List of Film Set Term

The Giant List of Film Set Terms: Words you Should Know

  • Posted by Media Schools
  • On March 27, 2023
  If you’ve ever spent time on a film set, then you know that...
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Lighting Designer

Lighting Designer – What One Is and What They Do

  • Posted by Media Schools
  • On March 27, 2023
  When you think about stage productions or live events, the first thing that...
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The Best Film Lighting Books for 2023

The Best Film Lighting Books for 2023

  • Posted by Media Schools
  • On March 27, 2023
  The most successful film industry professionals are those that make it a priority...
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The Ultimate Guide to Film Lights

The Ultimate Guide to Film Lights

  • Posted by Media Schools
  • On March 27, 2023
  Lighting is a critical aspect of filmmaking that significantly influences the audience’s perception...
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How to Become an Influencer

How to Become an Influencer

  • Posted by Media Schools
  • On March 27, 2023
  Social media has become an integral part of our lives, and with the...
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