Broadcast & Multimedia Education Blog

Learn About Lossless & Uncompressed Audio Formats

Posted by Media Schools
On September 16, 2022

Audio file formats might not be the most exciting aspect of music and sound...

Audio file formats might not be the most exciting aspect of music and sound production, but understanding them is incredibly important. Otherwise, you risk making a frustrating and potentially costly mistake that affects the recording you worked so hard to create. In this guide, we’re going to demystify lossless and uncompressed audio formats so that you can save your files with confidence.
Uncompressed vs. Lossless Audio Formats
An uncompressed audio format is created when no compression algorithm or codec has been utilized to compress the audio within a file. In simplest terms, an uncompressed audio file is an exact reproduction of the original. So, while there’s no decrease in original sound quality, this extra-large audio file format requires significant storage space. A lossless audio format has been compressed for improved efficiency and practicality. Even so, sound quality should not be negatively impacted. On the far end of the spectrum are lossy tracks. This audio format is significantly smaller, making it easy to download and store. However, the compression process requires that some audio information be discarded, so a certain amount of quality can be lost.
Uncompressed File Formats: WAV and AIFF
The two most popular uncompressed audio file formats are WAV and AIFF, based on Pulse Code Modulation (PCM). These two file formats use very similar technology, but their approach to data storage differs slightly. Both WAV and AIFF can store high-resolution or CD-quality audio.
- WAV was originally developed by Microsoft/IBM and is used in Windows-based platforms. It is also the standard format for CDs.
- AIFF was created by Apple. Although this format isn’t as widely used, it has improved metadata capabilities (so you can include song titles, album artwork, and other details).
The main drawback to these uncompressed formats is that they take up much space on your hard drive, averaging about 10MB per minute in audio length.
Lossless Audio Formats: ALAC, FLAC, and WMA
The FLAC (Free Lossless Audio Codec) is compressed to about half the size of an equivalent uncompressed AIFF or WAV without any decrease in sound quality. Additionally, FLAC files can offer even better resolution than CD quality. ALAC (Apple Lossless) and WMA (Windows Media Audio) are two other lossless audio file formats. They are slightly less compact than the FLAC, so keep that in mind.
Lossy Audio Formats: AAC and MP3
Most of us are very familiar with MP3s since they are frequently used for music storage on portable players, tablets, and smartphones. They are extremely convenient and require minimal storage space, but there is a significant loss of original audio data. This loss equals a decrease in sound quality, which can be affected even more depending on the bit rate used to record the MP3. AAC (Advanced Audio Coding) is Apple’s version of a lossy audio file format. It’s compressed similarly to an MP3 but provides improved efficiency and an overall higher sound quality. AAC is used for YouTube streaming and Apple Music streaming.
What is the Best Audio File Format?
Ultimately, choosing the right audio format comes down to your needs. You’ll need to balance sound quality, storage space, and compatibility to select a suitable file format.
Discover Your Future in Audio Engineering Today
Are you interested in learning how to get a job as an audio engineer? Whether you’re new to the field or hoping to expand your skill set,
our Audio Production program provides you with the opportunity to master new techniques and hone your craft. From the basics of audio equipment and software to the latest industry trends and advancements, we cover a diverse range of topics. You’ll spend time in a real-world studio and the classroom, so you can put your knowledge into practice as soon as possible. The Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, provides an outstanding variety of training and education programs for media professionals in the making. Learn how to get an audio engineering job when you contact us today!
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Social Media Marketing Skills: 9 Must Haves

Posted by Media Schools
On September 16, 2022

Social media has become a huge part of digital-age marketing, proving essential for brands...

Social media has become a huge part of digital-age marketing, proving essential for brands that want to establish a strong online presence and stay ahead of their competitors. As a result, the demand for social media marketing professionals is higher than ever. If your professional future includes any type of marketing career, fine-tuning your social media skills is a must. Here are the top 9 social media marketing skills you'll need in this competitive and ever-evolving field.
Outstanding Communication
It should go without saying that representing a brand or organization on social media requires you to possess excellent communication skills. You'll be directly interacting with customers and social media followers - or managing the people that do - and serving as your brand's voice. Good communication skills are also important for collaborating with your team, articulating your ideas, and more.
Creativity
Anytime you're involved with marketing strategy, creativity is a major asset. Consumers (and social media users in particular) are fickle and easily grow bored with brands that post unoriginal or repetitive content. You'll need to be prepared to think outside the box to keep followers engaged, developing creative initiatives that prompt user interaction and sharing.
Writing Skills
While it's true that much of social media is made up of images and video, written content also plays a part. From developing an attention-grabbing headline to creating a witty caption, your writing skills will constantly be on call.
Project Management
There are many moving parts to social media, so social media professionals must be able to manage their work effectively. Be prepared to multitask daily as you balance publishing schedules, various social media profiles and platforms, contacts, and more.
Willingness to Learn
Social media is constantly changing, especially as new technology and trends emerge. Preparing to stay on top of new knowledge and skills will enable you to execute your job successfully.
Flexibility
In order to manage a brand's social media presence, you'll need to be ready to think on your feet. Trends and content can go viral within hours, and positive and negative stories can quickly snowball. If you can quickly adapt to changes, you'll be far better equipped to tackle whatever comes your way.
Strategy
For most users, social media is a fun place to enjoy interesting and funny content and interact with friends. But for marketers, it's a serious business - one that necessitates strategic thinking. Social media strategy is certainly a learned skill, but you should ideally have a certain natural ability.
Content Curation
Much of social media management involves developing original content, but every single post can't necessarily be something the brand creates on its own. Rather, sharing relevant content is another valuable component of a strong social media presence. Social media professionals tend to have an 'eye' for content and are skilled at understanding the right content to share with their target audience.
Research and Analysis Skills
Gathering and reviewing data is how you'll know which social media efforts were successful, so analytical skills come in handy. You can learn how to check various metrics and performance indicators, but making informed decisions relies on your ability to understand the information.
How to Learn Social Media Marketing Skills
Now, you have a better understanding of the skills you'll need to navigate social media marketing - but exactly how and where do you build this knowledge? Unless you already have a career in marketing, it can be challenging to figure out how to develop and practice real-world social media advertising strategies. That's why we've developed a cutting-edge training and diploma program that empowers students with the skills they'll need to succeed in the digital world. At the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, students in our Digital Media Production program participate in a comprehensive, hands-on curriculum that delves into all forms of digital content creation, production, and marketing. You'll have the opportunity to develop a diverse skill set that can be used in a wide range of positions in digital media and marketing - including the rapidly-growing field of social media advertising. Learn more about what training you need to work in social media when you contact us today!
Featured Image: Rawpixel.com / Shutterstock
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Celebrate Hispanic Heritage Month on Social Media

Posted by John Girard
On September 8, 2022

With National Hispanic Heritage Month quickly approaching, we’ve created a practical guide to celebrating...

With National Hispanic Heritage Month quickly approaching, we've created a practical guide to celebrating the occasion on social media. We'll be talking about:
- How you can show your support for Hispanic heritage in a social media setting
- Why learning the meaning of Hispanic Heritage Month is so important
- How to develop the social media skills to strengthen your brand, business, or online presence
Each September, National Hispanic Heritage Month serves as an opportunity for us to recognize the many contributions that Latino and Hispanic Americans have made to our country's culture, history, and achievements. For brands, business owners, and just about anyone with a presence on social media, it's also an important time to acknowledge the Hispanic community. Sometimes, taking on such a meaningful task can feel intimidating. This is especially true if using social media in a professional capacity is something you're relatively new to. Our guide to supporting Hispanic Heritage Month on Facebook, Instagram, and other social media platforms is a good place to start, but the learning doesn't have to end there. You can also enroll in training that explores
Media Sales & Marketing topics so that you can navigate social media like a true professional.
How to Support Hispanic Heritage Month on Social Media
There are many different ways you can use social media as a medium to express your support of Hispanic Heritage Month - and getting creative is always a good idea! But to create and share meaningful and authentic content, you'll need to educate yourself on the purpose and meaning of the month. Taking the time and effort to learn more about the Hispanic community in America is an invaluable first step in supporting them. You (or your organization) can also donate to non-profit organizations striving to positively impact the lives of Hispanic Americans, such as the Hispanic Heritage Foundation or the United States Hispanic Chamber of Commerce (USHCC). From there, there are many other ideas for celebrating Hispanic Heritage Month on social media, including:
- Collaborate with Hispanic social media influencers
- Include relevant social media hashtags on related content
- Share educational resources with your followers
- Seek out ways to amplify the voices of Hispanic Americans on social media
- Create content that honors Hispanic American achievements
- Continue your efforts even after the month is over by diversifying your organization's workforce, planning fundraisers or educational events, and consistently highlighting key causes or topics
Ultimately, lending your support to a movement such as this one is about so much more than just generating 'likes' on social media. Hurrying to jump on the bandwagon and throw together some last-minute content isn't the answer; this can damage the efforts of activists, as well as your credibility. Instead, aim to make a long-lasting, meaningful impact on your social media followers, and the rest is much more likely to fall into place.
Understanding the Background of Hispanic Heritage Month
Hispanic Heritage Month is a national, month-long celebration that kicks off on September 15th and runs until October 15th. Its purpose is to honor the histories, stories, cultures, and contributions of Americans with ancestors who came from Mexico, Spain, the Caribbean, and Central and South America. This includes a diverse range of individuals, many of whom are also members of the Black, Indigenous, and Afro-Latinx communities. Beginning in 1968 as Hispanic Heritage Week, U.S law extended the observation to a period of 30 days in 1988. So, why does Hispanic Heritage Month start on September 15th? The day is significant because it marks the anniversary of independence for Costa Rica, El Salvador, Honduras, Guatemala, and Nicaragua. On September 16th, Mexican independence is celebrated, while Chile honors theirs on September 18th.
What's the Difference Between Hispanic and Latino, or Latinx?
You might have heard Hispanic Heritage Month, also referred to as Latinx Heritage Month - but are they the same thing? Yes and no. The word 'Latinx' is a gender-neutral version of 'Latino/Latina' and refers to an individual with cultural connections to Latin America. Essentially, it's a reference to their country of origin or that of their ancestors. On the other hand, 'Hispanic' is a term that includes people based on the language that they speak. It technically refers to people of all races. Be aware that Black, Indigenous, and Afro-Latinx people belonging to this community are often not fairly acknowledged, making inclusion particularly critical.
Celebrating Hispanic-Owned Small Businesses During Hispanic Heritage Month
Are you wondering what else you can do to uplift the Hispanic community online? One of the most impactful - and yet simplest - measures you can take is to show support for small businesses owned by Hispanic entrepreneurs. Consider your target audience and their interests, and you'll be better prepared to promote businesses and brands that will appeal to them. It can be something as small as reposting a recent photo from Hispanic or Afro-Latinx-owned businesses. Or, it can be a larger campaign that involves a professional collaboration. Whatever route you choose, consistently check in with your motivations to ensure that you're staying true to the original purpose of your efforts.
What Skills are Needed for Successful Social Media?
Effectively managing your social media presence can be more difficult than it seems, especially if you're running a professional or brand account. However, some core skills can make you significantly better-equipped for the task:
- Excellent communication abilities
- Writing skills
- Creativity
- Organization and project management
- Problem-solving
- Knowledge of digital marketing basics
- The ability to use related equipment, technology, and software
- An understanding of current trends and social media best practices
But beyond that, it's also hugely helpful to have a solid foundation of education in the art - and the science - of social media.
Learn the Social Media Skills You Need for Your Brand
Questions like 'How do I know what my followers want to see?' and 'What are the rules for marketing on social media?' can all be answered with social media and marketing training. At the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, we've designed a series of program and course options to help you support your unique career goals. For example, our Digital Media Production program gives you a broad range of experiences in creating digital media, exposing you to audio production, web development, and video production alongside social media strategy.
Get Social Media Savvy with Courses in Media and Marketing
There's no question that social media is here to stay, and it's dramatically changing the way we communicate, advertise, and interact with each other and the world around us. And even if you aren't planning on joining professional social media influencers in creating your career online, strategically using social media is incredibly useful in many different ways. At the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, we offer various paths for individuals interested in learning how to use social media more successfully. Whether you're a professional who wants to expand your knowledge of social media marketing or you're ready to pursue a brand-new media-centric career, we have the training, programs, and courses to help you. Get more information about our social media training courses in Chicago, Miami, Ohio, and Colorado when you contact us today!
Image Credit: scoutori/Shutterstock
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How to Choreograph a Fight Scene for Film

Posted by M&S Media Schools
On September 8, 2022

Choreographing a fight for film requires attention to detail and thoughtful execution. Even a...

Choreographing a fight for film requires attention to detail and thoughtful execution. Even a skilled fighter will need to be coached on how to fight in front of a camera. There are some steps you can take to ensure that your fight scenes are convincing and authentic. Here are a few tips on how to direct a fight scene.
Walk Your Stage
In order for your fight scene choreography to be relevant and impactful, it must make sense in the context of your setting. In a real-life fight, your adversaries would not stand still in their environment to fight one another. They would move about the space and they would use elements of the environment to their advantage whether that means rocks, walls, chairs or anything else that's present. Start by taking inventory of your setting and deciding which direction the fight will flow as the characters move about.
Mix and Match Moves
A choreographed fight is much like a choreographed dance. The cadence of the fight needs to reflect the mood and the background of the event. This means that there will be a few small moves followed by a high visibility move that makes a big impact. Then you will start over with some small filler movements and another big impact move. You will also need to use your whole space effectively, which means including kicks, spins, ground moves, jumping moves and more. A real fight is much more complex than a bunch of punches thrown in quick succession – it's dynamic and spans a wide range of movements.
Plan for Weapons
If weapons will be used during the fight scene, take some time to swing and move them on the stage. You need to be sure that all of your actors can move safely through the environment without hitting anything or hurting themselves. If you notice a part of the setting is particularly slippery or difficult to move on, address it in advance. If your actors will be climbing on furniture or crates stacked in the background, or be thrown into a wall, make sure that all of those things are reinforced to handle the weight of the event. Mark any spots that your actors need to be aware of so they can hit their mark. These are just three important tips for filming a great fight scene. As you plan your fight scene choreography, engage with the set and props to ensure that each movement will fit within the setting logically and safely. Make good use of your entire set, and don't limit your actors to a small space. Finally, double check that your set has been built to withstand the demands of your fight. To learn more about fight scene choreography, contact Colorado, Ohio, Illinois and Miami Media Schools today and register for one of our classes. We will teach you the basics of great choreography and videography so you can nail your next action sequence. [gravityform id='21' title='true' description='true'] " target="_blank">

Radio Board Operator

Posted by M&S Media Schools
On September 8, 2022

Despite the creation of recent music platforms such as satellite radio, or music streaming...

Despite the creation of recent music platforms such as satellite radio, or music streaming services like Spotify, being a radio board operator is a very important job to the production of many large-scale radio shows and businesses in the music and music sharing industry. Being a radio board operator can be a fulfilling and rewarding job with many different duties and skills anyone with a passion and drive for the job can turn into a career.
Job Duties
Board operators are responsible for a slew of important duties to ensure the best functioning capability of the whole team. Depending on the size of the station, duties can vary but most often revolve around making sure the shows are running smoothly through technical means. Essentially, the operator must control the board as well as perform announcements or control the music. As a board operator, having the knowledge to troubleshoot or fix problems with the board is an essential skill, as well as other technical devices such as editing software, mixing boards, and microphones. The board operator is an important member in making sure any loose ends are tied up to ensure the radio show sounds and runs professionally.
Earnings
According to Glassdoor, the entry-level earnings for a radio operator can start off with the average minimum wage, but this depends on many different factors. Experience and schooling are major players in the kind of operating job an applicant lands. Larger radio shows are apt to hire those with schooling and internship experience, meaning large beginning salaries. Having education and experience is appealing to large radio stations that are looking for operators with the skill and knowledge they can rely on.
Work Environment
The work environment an operator works in again varies on the kind of radio station someone works for. In smaller radio stations, an operator might be responsible for more and helping out in other areas if needed. Thus, an operator can have quite a busy and eventful day working with various areas in the station. Working in a large studio doesn’t necessarily mean a less fulfilling day, the operator may have fewer various tasks, but the ones they are responsible for must be constantly maintained and done with precision. Radio operators may spend hours a day setting up the sound and other aspects of different shows and sets for the station and check it for accuracy before.
Career Requirements
Though it can remain debatable, the way to snatch the best jobs in the industry is by showing genuine interest in becoming a master of your craft. Radio stations, in general, are more likely to take an applicant seriously if they have electronic education and experience, as well as general knowledge and education of board operation as well as internships and experience with actual radio equipment and technology. This can be achieved through self-teaching and time, but professional schooling always appears to companies that someone is serious about a career in a chosen field.
Job Outlook
The specialized skills that it takes to be a professional radio board operator will never be invaluable to the field. Since radio board operators can be responsible for so many tasks involved with creating a professional and smooth-running show, there will always be areas for someone to advance into if they choose in different areas of radio show production. Having years of job experience or internship at a radio station looks great on resumes for other fields in the industry or outside of it as well!
How to Get Started
To get started as a radio board operator, it’s important to understand all of the knowledge and specialized skills it takes to do so. One of the best ways to begin gaining experience is by enrolling in a good school or education system you ensure the best and most current knowledge and technology information for entering the workplace and job market. Showing a general interest in technology and sound equipment is a good start as well, and maybe applying to intern part-time at any local radio shows nearby. Most businesses and radio stations, however, look for education to show a deep interest in turning radio board operator job into a long-term career. We are the Ohio, Illinois, Colorado or Miami Media Schools, and have locations nationwide including the schools of the Be On air Network in Colorado, that offers a plethora of classes and courses across various careers in the field. If becoming a Radio Board Operator appeals to you, We have courses specialized in the various areas of radio board operation and current technology to ensure students are fully prepared to enter into their careers with the best job opportunities possible. Check out our education information today and sign up to begin your career as a Radio Board Operator! [gravityform id='21' title='true' description='true'] " target="_blank">

The Top Five Chicago Cubs Broadcasters in History

Posted by M&S Media Schools
On September 8, 2022

Nothing says Chicago sports broadcasting quite like Cubs announcers. Throughout history, these men have...

1. Harry Caray: Harry has to be the all-time fan favorite. Famous for the phrase “Holy Cow!” along with his thick black glasses and enthusiastically singing Take Me Out to the Ballgame during the seventh-inning stretch, Caray started his broadcasting career in the 1950s, but didn’t start with the Cubs. He actually bounced around broadcasting for a few different MLB teams before he landed his job with the Chicago team. Harry’s WGN TV broadcasts became a thing of legend, as they were shown nationwide, and he helped the Cubs create and cement the fan base they have today. A testament to Carry’s influence is his statue outside of Wrigley Field.
2. Jack Brickhouse: Brickhouse covered a number of sports during his career, but was most famous for his TV coverage of both the Chicago White Sox and the Chicago Cubs on WGN. Brickhouse, like Caray, was known for his catchphrases: “Look out now!” “Oh, brother!” and so on. Brickhouse started with WGN in 1948 and was at the forefront of a number of new broadcasting innovations. Brickhouse had called over 5,000 MLB games at the time of his retirement.
3. Vince Lloyd: Lloyd became an announcer by accident; the announcer in the position previously, Jack Quinlan, died in a car accident during spring training that year, 1965. Previously, Lloyd had been a sidekick to Brickhouse. His famous 'Holy mackerel!' got him noticed, and earned him his own fan club.
4. Steve Stone: While Steve did leave the Cubs and move to the White Sox, he’s still a Cubs’ fan favorite. He broadcasted 21 seasons for the Cubs and taught fans about baseball strategy. He even filled in while Harry Caray was out during 1987 after a stroke. He worked with celebrities with ease and was smooth as silk on air.
5. Len Kasper and Jim Deshaies: While two separate men, the team of Kasper and Deshaies are a new Cubs’ fan favorite. They are a knowledgeable team with a sly wit and plenty of humor in their play-by-play calling. The two men consistently rank as fan favorites today.
Media Schools
Are you ready to become one Chicago’s finest broadcasters? Contact our Chicago Broadcasting Schools today and see what you can become with the right education and training! [gravityform id='21' title='true' description='true'] " target="_blank">

Five Tips for Writing Unique TV Commercials

Posted by M&S Media Schools
On September 8, 2022

It’s getting close to the Big Game, and that means we’ll be seeing a...

It's getting close to the Big Game, and that means we'll be seeing a lot more ads. And more likely than not, the ads that play during the Big Game will be some of the best and most memorable ads of the year. This poses the question: What makes for a truly memorable TV commercial? Here's a few thoughts to help focus your creative juices. (more…)" target="_blank">

What Can I Do With A Broadcasting Degree?

Posted by M&S Media Schools
On September 8, 2022

A broadcasting degree offers you the opportunity to pursue a multitude of interesting and...

Broadcasting Careers

Reporter: A reporter is a key part of any news broadcast, and as you well know, not every reporter has the same job. Some reporters cover breaking news, others sports and some entertainment.

TV Director: If you enjoy being behind the scenes, a director can be an interesting and challenging career. As a director, you guide the overall look, sound, feel and quality standards of the show. Working alongside technical crew, writers and talent, directors serve an important leadership position.
Radio DJ: While much of broadcasting is focused on television, radio remains an important field for both news and entertainment. Radio DJs, much like reporters, have a great variety in what they do, ranging from hosting morning shows to reporting on hard news.
Promotion Director: A promotion director works to promote a radio or news station through a combination of marketing and community outreach, such as event sponsorships, charities, events and more.
Writer: Scripts are a vital part of any news broadcast. A good writer organizes the important topics of the day to assure that reporters and lead anchors can report the news in an organized and logical way. News can be quite complex and hard to follow, so a good writer is essential to focus the story on relevant information.
Video And Audio Editors: Editors are a necessary part of broadcast and radio. Much like writers need a good editor, broadcast television and radio require the same to create a cohesive and polished product.
Production Crew: No broadcast could go on the air without a production crew. Positions such as camera operators, audio, lighting and videography are an essential and highly technical part of any broadcast.
Marketing And Sales: Not all broadcast degree holders work directly with show production, many work in marketing and advertising. Commercial marketing itself is a varied field with ads being created for radio, broadcast, websites and streaming services.

Woman Working As Radio DJ Live In Studio

A degree offers you a great deal of flexibility in your career choices. If you’re interested in a broadcasting job, a strong educational foundation is a must. Our Media Schools offer the type of education and job training needed to become successful in broadcasting. Contact us today to learn more about the opportunities we offer and how we can help you build your career. [gravityform id='21' title='true' description='true'] " target="_blank">

How to Dress for TV Broadcasting

Posted by M&S Media Schools
On September 8, 2022

Updated September 2022: Reporters in TV broadcasting are expected to produce short, visually compelling...

Top Female Sports Broadcasters

Posted by M&S Media Schools
On September 8, 2022

Updated: September 2022 The world of sports broadcasting has been traditionally a male-dominated one...

Jaime Maggio
Jaime Maggio is one of the busiest sports broadcasters around – male or female. She’s got her hands full with the NBA on TNT crew, the NFL Network, and Fox Sports West. She seemingly exploded out of the gates from regional coverage, making it to the national stage where she works as both a field reporter and behind-the-desk talking head. As comfortable with baseball as she is with football and professional basketball, her wide range of knowledge of these sports makes her uniquely positioned to rove multiple sidelines during various games. Fans of the Los Angeles Lakers recognize her immediately, as she catches snippets from coaches and players during prime-time telecasts.
Erin Andrews
Erin Andrews is yet another do-it-all female sports broadcaster and has covered just about every major sport for ABC, ESPN, and Fox. She’s been on the scene for well over a decade now, when she joined Turner Sports’ regional network, before graduating to TBS, TNT, and the aforementioned giant national networks. Erin was a bit of an athlete herself and is proud of her cheerleading days at the University of Florida, and how far she has come from her Tampa-based reporting days. As dedicated as any sports broadcaster, she is often seen deftly moving out of the way of bouncing basketballs and flying baseballs to get the interviews before anyone else.
Hannah Storm
A veritable legend in the broadcasting booth, Hannah Storm’s career stretches back to the NBA on NBC days, when she and her colleagues Marv Albert, Bob Costas, Ahmad Rashad and Celtics great Bill Walton presided over the NBA’s Golden Era. In fact, when referring to those days, Hannah most remembers the respect with which Michael Jordan treated her when she came into the locker room to conduct interviews. She recounts how it set the tone for everyone else, and greatly lessened any problems she might have otherwise encountered as the only female reporter there. These days, she co-anchors ESPN SportsCenter Monday mornings and has her hand in a slew of personal endeavors – such as her foundation that helps children with vascular problems. Beonair.com Sports broadcasting is an exciting career with arguably more perks than most others. In addition to doing what you love by working in radio and television, you’re afforded plenty of travel and interaction with the biggest stars in sports. Here at Be On Air Media Schools, we take pride in our satisfied graduates and are well-equipped to help get the new generation behind a microphone or camera. [gravityform id='21' title='true' description='true'] " target="_blank">

8 Experts Tips for Filming Night Scenes

Posted by M&S Media Schools
On September 8, 2022

Capturing the magic of the night takes skill and experience, and learning how to...

Capturing the magic of the night takes skill and experience, and learning how to film night scenes can make all the difference in the quality of the shoot. As you practice filming in low light, be sure to adhere to these expert tips from video production school that cover the right ways to go about shooting video at night. (more…)" target="_blank">

The Most Common Entry-Level Media Jobs of Recent Graduates

Posted by M&S Media Schools
On September 8, 2022

Biographies of successful people often gloss over the first tentative steps they took after...

Biographies of successful people often gloss over the first tentative steps they took after college. In reality, most of today’s biggest celebrities and famous movie producers all worked a few entry-level jobs before landing their dream career. (more…)" target="_blank">

Emerging Media Trends in Advertising

Posted by Media Schools
On August 30, 2022

By definition, “emerging media trends” are the new trends dominating the world of advertising...

By definition, “emerging media trends” are the new trends dominating the world of advertising at any given time. And because the world of media moves at such a fast and furious pace, these trends are always changing - and then, some are here to stay. Media trends are shaped by how people use, enjoy, and incorporate various forms of media in their everyday lives. This information helps advertisers better understand how, where, and when to reach their target market. For example, research shows that 80% of U.S. social media users log on at least once a day, with almost 60% using their preferred platforms multiple times a day. If you’re in the business of marketing, recognizing social media as an important player can make or break your next advertising campaign. If you’ve ever thought about a career in media or advertising, staying on top of the latest trends is a must. Here are a few of the biggest trends advertising and media have been seeing recently:
Live Streaming is Dominating the Industry.
You might be surprised that the large majority of consumers would much rather watch a live streaming video than read a blog or social media update, specifically when it comes to branded content. Or this might not be shocking to you at all because most of us consume a large amount of streaming video content on a regular basis. Live streaming content earns nearly 30% more watch time per viewing when compared to standard video on demand (Conviva). Also, more than 50% of all consumers say that they would like to see more video content from the brands they support. For marketers, that means that the time to get involved with live streaming is now.
Instagram Stories is Conquering Snapchat.
It used to be that Snapchat was the king of short-form video content, but now, that crown has been passed to Instagram. Instagram Stories debuted in 2016 in an effort to compete with the then-popular Snapchat platform. Now, Snapchat seems to have been left in the dust, as a much higher number of people turn to Instagram Stories instead. This translates to a valuable opportunity for brands and businesses to connect with consumers via Instagram Stories and ads. Developing relevant, engaging content for Instagram Stories is an effective way to expand advertising reach.
Automation is the Way of the Future.
For any business, keeping up with social media is a full-time job. Not only is it imperative that a steady stream of new, original social media content be developed, but a social media team also has to monitor campaign performance, develop targeted content, and more. Plus, responding to and engaging with other social media users is important but can quickly become an overwhelming task. That’s where automation comes in. A growing number of businesses rely on AI to interact with users on social media. These “chatbots” can answer questions, gather information, and provide basic information; if needed, they can connect a user with a real-life representative for further assistance.
AR and VR Might Finally Get Their Moment.
Even though augmented reality (AR) and virtual reality (VR) aren’t exactly new, they have only recently started to gain traction. We all use AR every time we try out the newest filter or special effect on TikTok, but these technologies are now expanding into marketing in new ways. Marketers can now get creative with tools such as 360-degree video content, as well as interactive, branded experiences using VR. It presents a unique way to stand out in a competitive market, catching consumer attention and delivering a first-rate experience.
How to Get Your Dream Job in Media
Are you interested in working in the fields of media or advertising? In a constantly evolving industry, these types of careers can offer an exciting and fulfilling future - but first, you’ll need a media-centric education. At the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, our Media Sales & Marketing program provides a comprehensive perspective on digital marketing, new media branding, and more. Whether you’re a recent graduate or someone who wants to further their current career, it’s an ideal program for building new skills and expanding your breadth of experiences. From commercial writing and sales presentation to social media marketing and analytics, you’ll cover a diverse range of critical topics in today’s media and marketing sphere. If you’re wondering how to get a job in marketing or media, enrolling in the right school is an excellent first step. Learn more about our program and how we can support your goals when you contact us today!
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Social Media Branding Strategies & Tips

Posted by Media Schools
On August 30, 2022

Social media has become one of the most vital branding and marketing tools available,...

Social media has become one of the most vital branding and marketing tools available, offering the opportunity to connect with customers, strengthen your brand identity, and achieve your goals. But before you can use it to your advantage, you'll need to learn the ins and outs of social media - and that's what we're here to cover.
Tips & Strategies for Branding on Social Media

1. Start With the Basics
One of the foundational aspects of effective branding is consistency, and that principle also applies to social media. Your logo and color palette should be consistent across your website, social media platforms, and printed materials. Also, your handle, boilerplate, and bio should align across all your social platforms so that users can easily recognize you on any site. What to do:
- If you haven't already outlined a clear brand identity, now is the time.
- Complete a social media audit for all your branded accounts by taking a closer look at your brand's presence on various social platforms, then comparing them to check for consistency.
- Assess logos, bios, handles, and banners to ensure they all align with your branding characteristics.
- As you post new content, make sure it constantly aligns with the established branding.
2. Extend Your Branding Aesthetic
Now, your brand should have a consistent aesthetic from platform to platform. From here, you can take it one step further. Use your brand's colors, fonts, and 'feel' as a guideline for the images and videos on your social feeds. For example, perhaps your branding is rooted in earthy colors and natural textures. So, when a user visits your Instagram platform, the goal is to continue those characteristics in your feed. What to do:
- Create a detailed visual branding guide that addresses elements such as colors, fonts, and the like. This document will serve as a visual branding guide for all social media efforts.
- Develop and use graphic templates to suit specific content types. For example, use the same template for new product announcements and another to share information about a special promotion.
- Always keep your brand's aesthetic in mind when creating new photos and videos for social media.
3. Build marketing personas for social media.
You may already be using marketing personas for other advertising strategies, but you should also have a well-rounded series for social media purposes. These marketing personas will likely vary from network to network, as the audiences of each platform will be unique. For example, your audience on Facebook is likely older than your audience on TikTok. So, it would only make sense to tailor the marketing personas accordingly. The marketing persona you apply to each platform will help shape the type of content you create and share because you'll be better equipped to effectively connect with that specific audience. What to do:
- Using your customer base as a starting point, develop marketing personas for each of your social media platforms.
- Learn more about users' demographics on your various platforms, so you can get to know them better.
- Plan and publish content that aligns with the wants and needs of each marketing persona.
4. Find your brand's voice and tone.
Your brand aesthetic encompasses what your brand looks like, but what will you sound like? One of the many benefits of social media marketing is the opportunity to give your brand a sense of personality using voice and tone. Your tone/voice could range from ultra-professional to silly and snarky, depending on your brand and audience. Consistency is key in whichever direction you choose - you don't want your social media to feel disconnected from your website, printed materials, and other branded areas. What to do:
- Make a voice and tone guide that features brand persona, personality, vocabulary, catchphrases, and other important details.
- Communicate the guidelines to your entire staff, so everyone is on the same page.
Learn How to Be Social Media Savvy Now Whether you want a career in social media branding or you're just interested in boosting your marketing skills, the right education and experience can be the key to unlocking your future. Master the art of social media branding when you enroll in the
Media Sales & Marketing Program at the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio. We'll help you hone your skills in social media, advertising, branding, and other essential areas, so you can be prepared to stay ahead in a competitive industry. You'll learn how to outperform the competition in the digital marketing sphere while also honing your communication and analytics skills. Get more information about how to use social media to build a successful brand: contact us today!
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What Is Media Sales?

Posted by Media Schools
On August 30, 2022

If you’ve recently spent any amount of time searching for a job, you might...

If you've recently spent any amount of time searching for a job, you might have seen a wide variety of ads for careers in media sales. And if you aren't familiar with the field, you're probably wondering: exactly what is media sales, and what does a job in media sales actually involve? The first thing to know about working in media sales is that it can be a lucrative and interesting career path that pushes you to learn, grow, and achieve more than you thought possible. And because the world of media is constantly evolving, a media sales career is anything but boring - there's always something new going on! Today, we're explaining the ins and outs of media sales, so you can decide if it's a potential career path you would like to pursue - let's jump right in. In simplest terms, media sales involves the sale of media to be used for advertising purposes. Essentially, working in media sales means that you'll be responsible for connecting businesses and brands with the advertising space they need to market to their target audience. Advertising space on a wide range of mediums, including:
- Online
- Radio
- Television
- Magazines
- Newspapers
- Directories
Every single ad you see (printed and digital) starts with the space being sold by a media sales professional. From the massive, double-page spreads in the pages of Vogue to the banner advertisements on a clothing brand's website, it all passed through the hands of someone in media sales.
Working in Media Sales vs. Media
So, is a job in media sales the same as a job in media? Not really. 'Media' is a broad term defined as any and all means of mass communication, including the media forms we often think about first, such as television, movies, and online video. However, it also extends to include printed content, broadcasting, and more. Media sales jobs are, at their core, a career in sales, meaning that your work will be largely focused in the realms of advertising, marketing, and successful selling. It's much different from working in the media as a producer, audio engineer, or director. However, many of the most successful people in media sales are interested in media. If you have a passion for how different forms of media can impact our lives and daily experiences, then you might feel particularly connected to helping brands use media to achieve their marketing goals.
How to Get Into Media Sales
Media sales tend to attract dynamic, motivated individuals that enjoy a self-directed work environment that puts virtually no limits on success. How many sales you make - and how much money you take home - will mainly depend on your level of motivation for the job. So, if you're enthusiastic about your role, you can be extremely successful. In order to get started in media sales, a well-rounded education can be key. You'll be able to gain an understanding of how the industry works, what brands are looking for, and how to communicate with clients. Plus, you'll be able to stand out in the job application process, increasing your odds of scoring your ideal job. Once you get your foot in the door, the sky's the limit. Many media sales professionals work towards jobs as account managers, which involves more 'face time' with clients. As an account manager, you'll be responsible for building lasting relationships with clients and focusing on strategy.
Jumpstart Your Career in Media Sales Now
Getting into the highly competitive and fast-moving media industry can be challenging, but pursuing your dream career is possible - especially when you're armed with media education, strong skills, and well-rounded experience. At the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, students take a hands-on approach to learning in our
Media Sales and Marketing program. Our experienced instructors create opportunities for students to gain a deeper understanding of the industry, preparing them to be high-demand job candidates. When you graduate, you'll have a comprehensive understanding of media sales, making it easier to find a job that suits your interests, passions, and goals. Learn more about how to get a job in media sales when you contact our team today!
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What Is New Media?

Posted by Media Schools
On August 30, 2022

Have you ever heard the term “new media” and wondered what it meant? And...

Have you ever heard the term “new media” and wondered what it meant? And if some media is “new,” does that mean there is “old” media, too? New media is a broad term that has risen in popularity alongside the evolution of the media industry. If you’re interested in a media career, you should know what it’s all about. Let’s take a closer look at what new media is and how it impacts our world today. New media is often used as a “catch-all” term to describe the various forms of digital media and the interconnected nature of technology, video, images, and sound. So, “old media” would be the forms of communication that pre-date the internet, such as printed materials (books, magazines, and newspapers), radio, and TV. One of the many unique aspects of new media is that it is constantly changing as new technological advancements change how we use, interact with, and experience media. What might have been considered “new” a decade ago has likely been replaced by another medium. Some examples of new media are:
- Social media
- Blogs
- Email
- Websites
- Virtual reality (VR)/augmented reality (AR)
- Video streaming services
- Music streaming services
What Does an Education in New Media Involve?
If the concept of new media is always being redefined, what does it mean to get an education in new media? New media students are empowered to build foundational skills that will serve them well in the field, even as new media evolves. For example, writing, design, editing, marketing, and public relations are all invaluable skills for new media professionals. These staples of communication will always serve as the building blocks for all forms of media, regardless of technological changes. Also, learning how to be flexible and adapt to industry changes is essential. Successful new media professionals are adept at learning new skills and technologies and are open to changing perspectives. It might sound uniquely challenging to work in new media, and it can be. However, these jobs can be some of the most dynamic and exciting careers, offering up a wealth of opportunities for advancement.
Careers in New Media
Media is a massive industry that features dozens and dozens of job titles, each leveraging different skills and harnessing various passions. Your options for jobs in new media will largely depend on your experience and education and your areas of interest. Some of the numerous new media jobs you might consider include:
- Social media specialist
- Public relations specialist
- Graphic designer
- Copywriter
- Editor
- Photographer
- Marketing Manager
- Branding consultant
- Podcaster
- Market research analyst
- Mobile application/software developer
- Content marketing specialist
Many people don’t realize that skills in new media can be incredibly beneficial for many professionals, even those that don’t work in the media or marketing industries. For example, it’s not uncommon for marketing copywriters to transition into education, nonprofit work, or other industries. If you work in social media, your role could be at a marketing agency, a business or brand, and many other types of entities. Like the concept of new media itself, new media careers are virtually limitless.
Gain Experience in New Media and Grow Your Career
New media isn’t just an industry trend; it’s the future of media as we know it. And whether you want to work as a social media manager, online influencer, copywriter, podcaster, or any job in between, learning about this fast-growing field is essential. At the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, students can gain an immersive education in new media by enrolling in our
Digital Media Production program. The program provides a comprehensive perspective of new media, honing in on the art of digital storytelling, imaging, branding, and more. You’ll participate in classroom learning and hands-on, real-world experiences, preparing you to enter the industry as a qualified professional. Could you see yourself pursuing an existing future with a career in new media? Get more information about how to achieve your goals when you contact us today!
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The Best Software for Animators

Posted by Media Schools
On August 30, 2022

If you’re searching for the best animation software, there’s a wide variety of options...

If you’re searching for the best animation software, there’s a wide variety of options to choose from. Of course, there’s not necessarily just one animating program that is the best of the best - largely because we all have our own preferences. So, we’ve put together a list of several of the best programs for animation to help you find your perfect match. If you want to get serious about animation - and maybe even work towards an animation career - investing in premium software could be your best bet. Some premium animation programs require just a one-time purchase, while others use monthly subscription plans. The good news is that most offer free trials, so you can test a few options to see which ones you like the most.
Adobe Character Animator
Even though it’s one of the newest members of the Adobe software family, Adobe Character Animator has already made a fantastic impression on users. With this tool, you can create animated cartoon characters in real-time, using your movements to develop the animations. Plug in your microphone and camera, import one of the animation characters, and get started. Features:
- Automatic lip syncing and animation
- Support for live-streaming
- Streamlined recording/editing
- A wide range of animation options
Pricing: Available for a 7-day free trial, billed annually (starting at $19.99 and up) after that.
Cartoon Animator 4
If you’ve heard of CrazyTalk Animator 3, Cartoon Animator 4 is its updated and refreshed version. This versatile program is equally useful for beginners and professionals, largely because so many options and functions are available. You can either create customized characters or work with characters from the database, using varied motion templates for your animation. There are also many advanced features, so you have the power to develop professional-quality animations. Features:
- Large library of pre-made characters and motion templates
- 4K video support
- A variety of tools for 2D characters, talking heads, and animation
- Live facial motion capture
- Supports most popular video/image formats
Pricing: Available for a free 30-day trial, then starting at $99 (bundle discounts are available).
Stop Motion Studio
For anyone interested in stop motion animation, Stop Motion Studio is a fabulous option. Ideal for beginners, it sets you up with a frame-by-frame editor that’s equipped with an impressive set of features. You’ll be able to develop 4K stop-motion animations and add 2D-style drawings directly onto images. Plus, this animation app is compatible with all Apple and Android devices so that you can take your creativity on the go. Features:
- 4K Ultra HD
- DSLR camera support
- Green screen option, background library
- Grid/onion-skinning options
- Sound effects, paint tools, etc.Pricing: $4.99 for mobile devices, $9.99 for Mac/Windows.
DigiCel FlipBook
If 2-D animations are your primary focus, DigiCel FlipBook is a beginner-friendly program that you’re sure to enjoy. Affordable and easy to use, this program lets you work with stop motion animation and traditional 2D animation. You can scan in paper drawings or draw directly in the program itself, a level of flexibility you won’t get with every program. Features:
- Lip sync support
- Work on one frame or multiple frames at a time
- Import/export functionality
- Compatible with Windows and Mac devices
Pricing: Free version (includes watermark), or $19.99 to $99.99 (depending on the version).
Moho (Anime Studio) Debut
If you’re a seasoned animation pro, you will want to consider Moho (Anime Studio) Pro. But for beginners and hobbyists, the Debut version is a great place to start. The interface is thoughtfully crafted and easy to figure out, and you’ll get a well-rounded selection of tools to hone your skills. When ready, you can upgrade to Pro and gain an entirely new suite of features. Features:
- Windows and Mac compatible
- Advanced freehand animation tools
- Tablet support
- Animated effects, brushes, etc.
- Support for layered PSD and images
Pricing: Available for a free 30-day trial, $59.99 to purchase after that.
Start Creating a Career You Love Now
Are you an aspiring animator that wants to take your skills to the next level? One of the best ways to further your career and refine your talent is to complete a media-focused training and education program. At the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, students can choose from a diverse range of media career training programs. One of our newest offerings is Digital Media Production, which provides a comprehensive perspective on media creation, publication, marketing, and so much more. It’s an excellent opportunity to delve deeper into your interests and passions, all while building essential expertise in the field. Get more information about how to become an animator when you contact our team today!
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