Welcome to the Digital Age: A Look at Trends in Media Sales and Marketing
- Posted by John Girard
- On January 24, 2023
In today’s digital age, media sales and marketing have gone through a seismic shift....
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In today’s digital age, media sales and marketing have gone through a seismic shift. From terrestrial advertising to digital marketing and new media branding to mobile device advertising, there is no shortage of opportunities for businesses to reach out and engage with their target audiences. But what does this mean for media sales? How will these new trends affect media professionals? Let’s take a look at some of the trends that are reshaping how we think about digital marketing and media sales.
The Rise of Social Media Advertising
Social and digital media has become one of the most powerful tools in a media sales and marketing pros arsenal. It allows brands and marketers to connect directly with their target audience in real time, allowing them to build relationships with their customers and create conversations about their products or services. If used correctly, social media marketing can incredibly effectively drive traffic and conversions for your business. Media sales and marketing professionals must strive to stay ahead of current trends and anticipate upcoming changes - so embrace learning mode! Working smart is going to be your key advantage over rivals.More On Audience Targeting
Social and Digital Media marketing gives companies the superpower of audience targeting - enabling them to reach the exact people they want with unprecedented accuracy. For instance, if your target is a younger demographic, you can create ads tailored explicitly toward that age group on social media. And not just content-based campaigns like television or radio - but as an engagement too! This direct customer interaction allows brands and marketers to make more impactful connections while also significantly boosting their return on investment!The Growth of Podcasting Platforms
Podcasts have become incredibly popular over the past few years, and this trend shows no signs of slowing down anytime soon- great news for media sales and marketing pros! Podcasts offer an alternative to traditional radio programming allowing people to access content on demand from any device with an internet connection. This has created new media sales and marketing opportunities, as companies can now advertise directly on podcasts to reach their target audiences. Traditional radio programmers have had to evolve to add Podcasts and on-demand audio content to their programming lineup. Take, for example, iHeartPodcasts, the #1 podcast publisher globally, with more hit shows in more categories than any other podcast network and the largest audience in audio at 369,417,000 monthly downloads. (Source: https://www.iheartmedia.com/podcasts)Streaming Content Platforms Take Over Traditional TV Advertisements
Streaming services like Netflix and Hulu have disrupted traditional television advertisements by offering ad-free subscription plans. This has caused many companies to rethink their strategies for reaching potential customers through TV ads, as fewer people are now exposed to them through streaming services. Instead, many companies have shifted their focus towards creating content tailored explicitly for streaming services to maximize their exposure online while still effectively reaching their target audiences.Mobile Device Advertising is Here To Stay
Mobile device usage continues to skyrocket daily as we increasingly depend on our phones and tablets to complete even the most mundane tasks. Companies and their media sales and marketing arms must adjust their digital strategies accordingly by developing mobile-friendly websites that users can easily access from their devices. Mobile-specific advertising opportunities such as push notifications also allow brands to send targeted messages directly to consumers’ phones. Companies must prioritize mobile device optimization when creating their website designs and ad campaigns to take advantage of these opportunities truly. I know here at the Beonair Network of Media Schools over 82% of our new customer inquiry comes through mobile devices.Internet-Based Analytics Inform Marketers and Brands
The rise of digital media sales and marketing means more data than ever is collected about consumers’ online behavior. This data can provide invaluable insight into how people are interacting with your brand online, from what pages they visit most often on your website (and when) to which keywords they use when searching for something related to your business; internet-based analytics can provide brands and marketers with an understanding of who their customers are and how best to reach them. Additionally, this data can also help brands and marketers identify areas where their business might need improvement; if visitors aren’t spending much time on specific pages or abandoning their carts after adding items, internet-based analytics can help uncover potential weak spots that could be hurting their bottom line or that of their clients.Conclusions:
Digital and social media are rapidly changing how we think about media sales and advertising as more people move towards newer platforms like social media, podcasting, and streaming services. Traditional media programmers have had to adapt or die. With all these new possibilities, it’s never been easier for marketers to impact potential customers but staying ahead of the competition requires constant adaptation, learning, and innovation, which will only lead to tremendous success in the long run! As a result, marketers and content creators must stay up-to-date on these new trends to effectively reach potential customers wherever they consume content online. Develop the skills to thrive in today's rapidly changing media landscape with the Media Sales and Marketing Program at Beonair Network of Schools! Whether a beginner or a veteran, this program will provide you with all the bells and whistles necessary for success. Step up your commercial writing game, master client relationship strategies, and hone your sales presentations - then take it one step further by advancing into contemporary marketing fields such as social media marketing and mobile device advertising techniques. All are rounded off by analytics to assess metrics on each campaign so that results are guaranteed every time!" target="_blank">
Digital video production and content creation can be daunting, especially if you’re starting. But with the advancements in technology and with the right tools and know-how, you can produce stunning videos using nothing but your iPhone! From apps to microphone attachments to editing software, plenty of tips and tricks can help you make your content look more professional. Read on for some helpful tips and tricks on creating content using an 
Everyone knows that top-notch digital content production is key to standing out in the digital age. But with so many tips and tricks being thrown around, it's hard for media professionals (and amateurs!) to know exactly what will propel their work into digital content production to greatness. Don't fear - here are ten tried-and-true methods of boosting your production power and taking control over your brand identity! Whether you're a seasoned vet or newbie, take this advice on board & get ready for an influx of quality leads from those dynamite content pieces flying all over the interwebs 🚀
Social media is, without a doubt, one of the most powerful tools in modern culture. It has revolutionized the way we communicate as brands and as individuals and engage with each other. With great power comes great responsibility—and unfortunately, for every positive post, tweet, or pic that makes its way onto the web there is usually an equal and opposite negative comment or two waiting to be found. We're talking about trolls. We've all seen them—those pesky little creatures that lurk in the shadows of social media platforms waiting to hijack a conversation or derail a trend with their malicious words and sometimes intimidating behavior. So how do you handle trolls? How do you navigate the wild world of social media trolls when you are in the business of social and digital media production and content delivery?
The first step is to know your enemy. Trolls come in many shapes and sizes. They may hide behind anonymous usernames, posing as real people, or they may masquerade as legitimate customers who have a bone to pick with your brand (or product). Some are harmless and just looking for attention, while others can be downright mean-spirited and potentially damaging to your or your brand's online reputation. Once you know what you're dealing with, it's time to take action and manage it!
Suppose the troll is harmless or simply trying to get attention. In that case, you can ignore them or respond diplomatically by thanking them for their feedback (even if it's negative) and asking if they need any help. However, suppose the troll is malicious or threatening. In that case, it’s best not to engage with them at all—instead, contact support staff on whichever platform they are using immediately so that they can take appropriate action.
Another way to combat trolls is by utilizing customer service strategies such as creating an official FAQ page on your personal or brand website, which answers common questions customers might have about your product/service before they even ask them (this works especially well on 
With the advent of automation and AI, many people are wondering what this will mean for job opportunities in media, entertainment, and marketing. Will machines take over our jobs? Or will they create new ones? In this blog post, we’ll explore how automation and AI can create additional employment opportunities for those interested in Digital Media Production and related media and marketing fields. Let’s dive in!
In the business world, trends come and go faster than you can say 'social media.' But one thing’s for sure—social media marketing is here to stay. As digital technology continues to evolve, so too does the way marketers use social media to reach their audiences. If you want to remain competitive, it’s important to stay on top of the latest trends and anticipate where social media marketing will be headed in the future. Let’s take a look at some of the trends, technologies, and tools that will shape the future of social media marketing.
Traktor
What Does it Take to Become a Sports Commentator?
Technology is changing the way we consume information and entertainment, and many people are ditching cable TV subscriptions that cost upwards of $100 a month in favor of streaming video services, such as Netflix, that cost as little as $10 a month. 
