- Posted by John Girard
- On January 24, 2023
In today’s digital age, media sales and marketing have gone through a seismic shift....Read More
- In today’s digital age, media sales and marketing have gone through a seismic shift. From terrestrial advertising to digital marketing and new media branding to mobile device advertising, there is no shortage of opportunities for businesses to reach out and engage with their target audiences. But what does this mean for media sales? How will these new trends affect media professionals? Let’s take a look at some of the trends that are reshaping how we think about digital marketing and media sales.
The Rise of Social Media AdvertisingSocial and digital media has become one of the most powerful tools in a media sales and marketing pros arsenal. It allows brands and marketers to connect directly with their target audience in real time, allowing them to build relationships with their customers and create conversations about their products or services. If used correctly, social media marketing can incredibly effectively drive traffic and conversions for your business. Media sales and marketing professionals must strive to stay ahead of current trends and anticipate upcoming changes - so embrace learning mode! Working smart is going to be your key advantage over rivals.
More On Audience TargetingSocial and Digital Media marketing gives companies the superpower of audience targeting - enabling them to reach the exact people they want with unprecedented accuracy. For instance, if your target is a younger demographic, you can create ads tailored explicitly toward that age group on social media. And not just content-based campaigns like television or radio - but as an engagement too! This direct customer interaction allows brands and marketers to make more impactful connections while also significantly boosting their return on investment!
The Growth of Podcasting PlatformsPodcasts have become incredibly popular over the past few years, and this trend shows no signs of slowing down anytime soon- great news for media sales and marketing pros! Podcasts offer an alternative to traditional radio programming allowing people to access content on demand from any device with an internet connection. This has created new media sales and marketing opportunities, as companies can now advertise directly on podcasts to reach their target audiences. Traditional radio programmers have had to evolve to add Podcasts and on-demand audio content to their programming lineup. Take, for example, iHeartPodcasts, the #1 podcast publisher globally, with more hit shows in more categories than any other podcast network and the largest audience in audio at 369,417,000 monthly downloads. (Source: https://www.iheartmedia.com/podcasts)
Streaming Content Platforms Take Over Traditional TV AdvertisementsStreaming services like Netflix and Hulu have disrupted traditional television advertisements by offering ad-free subscription plans. This has caused many companies to rethink their strategies for reaching potential customers through TV ads, as fewer people are now exposed to them through streaming services. Instead, many companies have shifted their focus towards creating content tailored explicitly for streaming services to maximize their exposure online while still effectively reaching their target audiences.
Mobile Device Advertising is Here To StayMobile device usage continues to skyrocket daily as we increasingly depend on our phones and tablets to complete even the most mundane tasks. Companies and their media sales and marketing arms must adjust their digital strategies accordingly by developing mobile-friendly websites that users can easily access from their devices. Mobile-specific advertising opportunities such as push notifications also allow brands to send targeted messages directly to consumers’ phones. Companies must prioritize mobile device optimization when creating their website designs and ad campaigns to take advantage of these opportunities truly. I know here at the Beonair Network of Media Schools over 82% of our new customer inquiry comes through mobile devices.
Internet-Based Analytics Inform Marketers and BrandsThe rise of digital media sales and marketing means more data than ever is collected about consumers’ online behavior. This data can provide invaluable insight into how people are interacting with your brand online, from what pages they visit most often on your website (and when) to which keywords they use when searching for something related to your business; internet-based analytics can provide brands and marketers with an understanding of who their customers are and how best to reach them. Additionally, this data can also help brands and marketers identify areas where their business might need improvement; if visitors aren’t spending much time on specific pages or abandoning their carts after adding items, internet-based analytics can help uncover potential weak spots that could be hurting their bottom line or that of their clients.
Conclusions:Digital and social media are rapidly changing how we think about media sales and advertising as more people move towards newer platforms like social media, podcasting, and streaming services. Traditional media programmers have had to adapt or die. With all these new possibilities, it’s never been easier for marketers to impact potential customers but staying ahead of the competition requires constant adaptation, learning, and innovation, which will only lead to tremendous success in the long run! As a result, marketers and content creators must stay up-to-date on these new trends to effectively reach potential customers wherever they consume content online. Develop the skills to thrive in today's rapidly changing media landscape with the Media Sales and Marketing Program at Beonair Network of Schools! Whether a beginner or a veteran, this program will provide you with all the bells and whistles necessary for success. Step up your commercial writing game, master client relationship strategies, and hone your sales presentations - then take it one step further by advancing into contemporary marketing fields such as social media marketing and mobile device advertising techniques. All are rounded off by analytics to assess metrics on each campaign so that results are guaranteed every time!" target="_blank">