One of the biggest challenges faced by a content creator or marketer is how to keep an audience engaged – especially in the mile-a-minute digital world.
There are plenty of research studies exploring how access to so much information has actually shortened our attention spans, and the statistics can be discouraging at first glance. But look a little closer and you’ll see that digital media and online content aren’t specifically harming how well we can pay attention, they’re just changing how we consume content.
What does that mean for marketing professionals? Essentially, marketers need to figure out how to leverage high-quality media to grab and hold onto their audience’s attention.
That’s where digital animation and motion graphics come in.
90% of consumers say they want to see more video-style content from brands and businesses, and about 88% of people spend more time on a website if it has video. So, if you aren’t already using video, animation, and motion graphics for marketing, now is the time to start.
Think of motion graphics and animation as an important tool in your marketer’s toolbox, something you should reach for regularly when you’re building a solid marketing strategy.
Why Using Animation & Motion Graphics in Marketing is a Must
Wondering if it’s really worth it to learn how to create motion graphics and animation for advertising? The answer is a definitive yes.
Here are a few reasons why you should be adding animation, motion graphics, and other video-style content to your marketing plan.
You can turn a casual online user into a paying customer.
You only have a few moments to get the attention of people visiting your website, and there’s a ton of other stimuli you’re going to be competing with. Most of us regularly use more than one screen at a time (like scrolling social media on our phones while watching TV), so it’s incredibly easy for users to get distracted.
In general, videos are a great way to engage users, but the animation is especially effective for keeping users on a webpage for a longer amount of time. And when a user feels engaged, the positive feelings that come from that can be the push they need to purchase a product or service, contact your company, or take some other kind of action.
It’s easier to get straight to the point – and do it in a simpler way.
More often than not, people just don’t have the time – or the desire – to wade through complex content. Think about how you browse online: odds are, you’re pretty quick to click away from a webpage if it has a huge wall of complicated text. But with animations and motion graphics, you can translate even complicated topics into an easier-to-digest form. Video-style content can “show” users, not just “tell” them.
Your content will be more memorable and entertaining.
Here’s a statistic that gets the point across 95% of people retain a message when they watch a video, compared to just 10% of people that read it via text. You don’t just want people to consume your content, but you need them to remember it as well – especially for marketing purposes. Animations and motion graphics add an element of fun, making your content unique and increasing the likelihood that people will keep your brand in mind.
Your content can better compete with all our everyday distractions.
It’s no secret that video marketing is an essential strategy, so how do you make content that’s going to keep you one step ahead of your fellow, video-making marketers? Animation and motion graphics add that little extra “something,” distinguishing you from the standard video your competitors are likely using.
You can make something that’s totally unique for your brand.
When you have a solid skill set in creating animations and motion graphics, you have a lot of creative control. This makes it a lot easier to bring your marketing vision to life, so the final product is exactly what you wanted it to be.
Learn How to Make Animations and Motion Graphics for Marketing
Now that you know just how useful animation and motion graphics can be, it’s time to start building your skills. At the BeOnAir Network of Media Schools, we offer a wide variety of courses and programs that teach students how to incorporate media into marketing, entertainment, and more. Our media schools in Chicago, Miami, Ohio, and Colorado are the perfect place to start a new career – or further the one you already have.
For more information about our media training programs, including the Digital Media Production program that’s changing the way marketers create content, contact us today!
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