There are number of guidelines you should follow when you build your brand online. It doesn’t matter if you’re trying to sell a product, persuade readers to contribute to a cause or simply get to know your brand, readers need to know more about you. You want readers to know the real you; so be honest, be earnest, and be ethical.
Here are some tips for using social media to build your brand:
- Choose the right networks: Make sure to choose social networks that will support your brand’s image. There are many networks available, but only a few of them are worth using. When choosing your networks, think about what each one does for a brand. Facebook is the best for promoting your brand’s awareness. Seventy-five percent of American adults use Facebook daily. Instagram is great for brands that rely on images and is perfect for reaching young adults. If you are trying to reach women, Pinterest is a great choice. Google+ is the perfect choice for reaching men, especially those in engineering or technical industries. Of course, if you are simply looking to reach other businesses with your brand, LinkedIn is the right choice.
- Publish shareable content: In order to get your brand out there, you need to provide your audience with content they want to share. People want to share content that is valuable to them; when you provide them with information they need, or that is interesting, they’ll want to share it with others—helping you get your name out there. Figure out what type of content your audience wants and provide them with it. It may be tips, advice, or even just great images.
- Leverage influencers: Use other influencers in your industry to reach the audience you want. Mention those brands in your posts which will help their followers see your posts. Tag those influencers so the content is shared.
- Promote your content: Paid campaigns are a great way to help build your brand. Having good content is not enough as you also need it to be visible. Visibility generates leads; a paid campaign will help you reach the right audience. Simply sharing your content on a social media platform does not mean it will reach the people you want it to. By paying for a campaign you will consistently share great content and leverage the power of existing social media influencers. This will help build your brand and pay dividends down the line.
If you’re interested in learning to build your brand online, Media Schools are a great way to learn how doing so fits into the modern media landscape. Contact us today to find out more!