Social Media Coordinator, Part 2
Skills You Need for a Career in Social Media
Working as a social media manager or influencer is a unique career, one that’s only become widely known in recent years thanks to new technology, social platforms, and mobile apps. A career in social media holds massive potential for growth, offering new challenges and opportunities at a fast and furious pace.
While there are many different educational backgrounds, professional experiences, and personality traits that can help make you an excellent social media coordinator, there are a handful of skills and characteristics that will particularly make you stand out as an impressive job candidate:
Solid writing and editing skills
One of the most important elements of a great social media manager is an aptitude for writing and editing. While you don’t necessarily need to possess advanced writing skills, it is important that you are well-prepared to express yourself clearly in written content. Not only will you be responsible for creating content in the form of written blog posts, social media captions, and other formats, but you’ll also likely need to be able to communicate well with clients and other professionals.
An understanding of search engine optimization (SEO)
Incorporating a smart SEO approach to your social media content can help you reach existing and potential customers interested in your brand, boost engagement and build your overall brand identity. While many companies have specific teams dedicated to SEO, you’ll want to avoid making common mistakes in social media posts that can detract from their precision-level efforts. It’s generally agreed that social media doesn’t have a direct effect on search rankings, but there are many indirect effects that are important in the big picture.
Great people skills
Today, a growing number of people are turning to social media to address their questions, concerns, and complaints either about or directed towards a brand. As a social media manager, you’ll be the one fielding the feedback – both positive and negative – that customers send via social media platforms, and acting quickly and effectively is imperative. A customer service-oriented mindset is critical because everything you say in a social media interaction is a direct representation of your employer and their brand.
The ability to work with analytics and data
While a career in social media certainly involves many fun, highly enjoyable aspects, the fact remains that you’ll be responsible for demonstrating your success via measurable data. Your employer will expect to see a return on their investment in your social media efforts, so you must be able to make good use of available tools and programs to prove your worth. There are many options for systems that make it easier to get a clear idea of your business metrics, but you’ll need to be able to navigate them successfully.
Apply to the Media Schools, located in Ohio, Colorado, Illinois, and Miami and Pursue a Future as a Social Influencer
If a career as a social media coordinator or online influencer sounds like something you’re interested in, excellent education is a smart place to begin. At the Media Schools, located in Ohio, Colorado, Illinois, and Miami, our Media & Sales Marketing program can prepare you with the unique blend of skills and knowledge needed to move forward as a social coordinator.
By combining hands-on professional experiences with classes led by expert instructors, our media programs are designed to give you the competitive edge you need to break into the industry. See if you have what it takes to succeed in social media by contacting us or applying online today.