Top Social Media Platforms To Excel at in 2022 for Digital Creators
Most Americans spend at least a part of their day on social media, connecting with friends and family, consuming content, and exploring everything the many platforms have to offer. In fact, a large majority of people say that social media is a part of their daily routines (Pew Research).
Whether you’re logging on to Facebook, YouTube, Twitter, Instagram, or one of the other widely popular platforms, social media is probably an integral part of your everyday life. But in our modern, media-driven world, you can also turn social media into a full-blown career. Social media isn’t just a hobby; it’s a massive and thriving business.
Top Social Media Platforms for 2022 Digital Creators
In 2022, live streaming and audio-based social media experiences are expected to grow exponentially, leading more users to look for platforms that can provide those features. So, we’re seeing new platforms and the expansion of existing sites, all contributing to shifting trends in the industry.
To be successful, a digital creator has to stay on top of the newest advancements and social media trends – and that includes learning about platforms that are on the verge of going viral. We’ve put together a list of the top social media platforms you’re going to want to watch in 2022, so keep reading to see where you should be logging on soon.
1. Twitch
Launched in: 2011
Number of Monthly Active Users: 140 million
Twitch is a live streaming platform that’s best-known as a platform for video game enthusiasts, providing a digital space in which creators and audience members can interact in real-time. Now, Twitch is becoming increasingly popular with users that have a wide variety of interests. Streaming and video content on Twitch includes cooking, music, and more, as well as interactive live shows, festivals, and esports events.
2. Discord
Launched in: 2015
Number of Monthly Active Users: 100 million
Discord started out as a gaming app, but it’s now evolved into a huge chat platform. It operates on a system that uses “servers,” which are individual community groups for audio-video and text-based chatting. Users can create their own “servers” or join those set up by other members.
3. TikTok
Launched in: 2017
Number of Monthly Active Users: 1 billion
TikTok is a video-based social media platform that first became famous for its wave of lip-syncing and dance content creators. Today’s version of TikTok spans many content types and topics, including comedy, cooking, news, culture, politics, education, and so much more. Trending hashtags, collaborative content, and sponsored videos are just a few of the ways creators can get involved in TikTok.
4. Clubhouse
Launched in: 2020
Number of Weekly Active Users: 10 million
Clubhouse is unique in that it offers synchronous, audio-only connectivity between creators (speakers) and their audience. It would be kind of like a podcast – if your podcast was a live, interactive experience that allowed audience members to respond in real-time. Even though Clubhouse is relatively young, it’s already become an exclusive space for celebrities and everyday creators alike.
5. Twitter Spaces
Launched in: 2020
Number of Active Users: Unknown
Twitter Spaces is still in beta, but it measures up to be an audio platform similar to Clubhouse. Think of it as a voice chat alternative to the typical 280-character tweets designed to create a new kind of social dialogue. Many of the details and features of Twitter Spaces are still in the works, but you can expect to see brands use it for live discussions, audience Q&A sessions, and other interactive content.
6. Instagram Reels
Launched in: 2020
Number of Active Users: Unknown
Instagram Reels is another fairly recent addition, introducing a new way for Instagram users to create and interact. It’s comparable to TikTok in its format and functionality, but with the added advantage of millions of existing Instagram users within easy reach. For creators and brands that are already on Instagram, expanding efforts to include Reels simply makes sense.
Learn How to Get a Social Media Job and Achieve Your Career Dreams
At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, you can join a diverse study body made up of creatives, innovators, and media enthusiasts who are interested in building a career in the media industry. Our Digital Production program provides a comprehensive education in digital media, equipping you with a variety of valuable skills for your future profession.
If you’re interested in more information about how to get a job as a digital creator, or what you’ll learn in our media courses, contact our team today!
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