One of the best ways to grow on TikTok is to learn from successful creators – and with just one click of the #AsianTikTok hashtag, you’ll quickly realize that the Asian American and Pacific Islander community is making an impressive impact on the video platform:
- @yoleendadong: Short, comedic videos you’ll send to all your friends
- @ImTiffanyYu: Informative content curated by a disability advocate, podcast host, and entrepreneur
- @ongsquad: An authentic (and often humorous) look at motherhood
- @seananthonyv: Beauty tutorials and makeup hacks to make you feel like a pro
- @krithi.com: Part dance, part comedy TikTok that is 100% enjoyable
Top 8 Tips to Grow Your TikTok Influence
Feeling inspired to ramp up your efforts to gain more TikTok followers and create great content?
Here are our top tips for TikTok creators that want to build a bigger following, share their stories, and turn TikTok into a platform for creatively challenging fun – and maybe even a career.
1. Start with the basics.
It might be tempting to dive right into creating TikTok videos, but it’s really important to learn your way around the platform first. There’s a lot to learn from figuring out how to create a TikTok video to discovering different communities and creators.
2. Use TikTok best practices.
Like every other social media platform, TikTok outlines clear guidelines for what’s permitted on their site and what’s not. You definitely don’t want to spend a ton of time and energy on creating content, only to realize that it’s been taken down because you accidentally violated TikTok rules. Getting your content (or worse, your entire account) taken down can slow down your growth significantly, so better to be safe than sorry.
3. Stay on top of the latest trends.
TikTok trends range from silly to serious, and they can go viral in a span of fewer than 24 hours. You don’t have to participate in every single trend or go mega-viral, but try a few on for size – you might just be able to ride the wave and pick up some new followers along the way.
4. Know your audience.
The best TikTok creators aren’t worried about appealing to everyone; rather, they focus on creating content that their niche audience will love. Figure out what kind of audience you want to connect with based on the type of content you want to create. Then, keep that audience in mind every time you consider a new video idea.
5. Engage with fellow TikTokers.
It’s not enough to just post great videos; interacting with your audience is just as important. The comments section is where you can really build a community of followers, but there are many other tools for TikTok engagement to keep in mind as well.
For example, the Q&A feature lets viewers submit questions for you, which you can then answer in a video reply. You can also do a TikTok LIVE, during which time viewers can ask questions in a stream chat. And of course, make sure you’re also engaging with other creators: comment, like, share, and even splice their content to get your name out there and make the most of your online experience.
6. Set clear goals.
Unless you know what you’re hoping to achieve, it’s going to be pretty tough to establish a focus and direction. For example, if your primary goal is to gain more followers, get specific: how many new followers do you want, and within what time period would you like to gain them?
For example, setting a goal for 100 new followers every week gives you a much more concrete purpose than just vaguely saying that you want more people following your account.
7. Understand how to measure video performance.
With a Pro account, you can use TikTok analytics to see how each of your videos is performing. You’ll be able to see likes, comments, weekly/monthly views, and other metrics, making it easier to gain insight on individual videos and your content as a whole.
This data is an important resource that enables you to make smart improvements to your overall strategy and then see exactly what went right and what didn’t.
8. Be true to yourself and your audience.
Our last tip is also one of the most important: if you want to organically grow an authentic following, you’re going to need to be authentic. This means sticking to your vision for content without compromising or resorting to unsavory tactics for the sake of numbers. It takes time, effort, and some skill-building, but you can achieve your TikTok goals.
Expand Your Influence by Strengthening Your Digital Media Skills
Having the right skills makes a world of difference, no matter what platform or medium you’re using. At the BeonAir Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, enrolling in our Digital Media Production program is a smart way to learn what it takes to succeed in a fast-paced and competitive industry.
The program covers a wide range of topics, including video production, editing, marketing, branding, and so much more. You’ll build a comprehensive understanding of digital media and be ready to use your newfound knowledge to advance your career.
Learn more about our Digital Media Production courses and how to become an online creator when you contact our team today!
Image Source: Chaay_Tee / Shutterstock