What You’ll Learn:

As we take a closer look at how to achieve TikTok success, you’ll be learning:

• How to get more TikTok followers and strengthen your presence online
• How to create videos that earn more likes and spark authentic engagement
• What to avoid on TikTok and other platforms, including buying fake followers

Your Guide to Getting More TikTok Likes and Followers

In 2020, TikTok was the world’s most downloaded app, racking up 850 million downloads across the globe. With more than 1 billion active users worldwide, it’s easy to see how achieving TikTok fame can be a major catalyst for building a successful social media career.

Like most platforms, TikTok is based on the concept of creating interesting content for a target audience. Even though some users might only create TikTok videos with their close family or friends in mind, a significant number of people aim to increase their follower count and make a name for themselves on social media.

Today, being a social media content creator (sometimes referred to as an “influencer”) is an actual career that can be highly lucrative, creatively fulfilling, and exciting. An important part of that role is building and maintaining an engaged audience on TikTok and other social media platforms. 

We’re going to be talking about our top tips for getting more TikTok followers and likes, using a legitimate approach while staying true to yourself and your goals.

How Do I Increase My Likes and Followers on TikTok?

So, you want more followers on TikTok – and you want your growing TikTok audience to hit that “like” button more often than ever. You definitely aren’t alone in that goal, so you’re going to find yourself up against some tough competition. But, with a few simple steps and thoughtful strategies, you can meet (and even exceed) your follower and engagement goals.

1. Create the perfect TikTok profile.

Look at your profile as your opportunity to make a good first impression – because that’s exactly what it is. Based on your profile, TikTok users will be making a split-second decision to either follow you or swipe right on by.

Your goal is to create a TikTok profile that interests your target audience, that is, the people that you want to be your followers. Review the profiles of some TikTok stars that you admire, and see if you can pinpoint specific elements from their profile that you can reimagine for yours. Ideally, your profile should include:

• A profile picture (either of yourself or your brand, if you’re starting a business TikTok)
• A cover picture
• A short and sweet bit of text that tells users about you

2. Know your audience.

Even the biggest stars on TikTok don’t create content that aims to please everybody. Making everybody happy – or even just producing TikTok videos that interest every user – is impossible. Instead, decide who your niche audience is so that you can make videos that will appeal to them.

If you already have some followers, take a closer look at the videos that seem to engage them the most. Which of your followers could qualify as your biggest fans, and what content do they appear to like the most?

For TikTok business accounts, content should be tailored for target customers. In contrast, if you are an individual hoping to be a video creator, you probably want to seek out more users that share your interests and tastes.

3. Grow your TikTok with unique and interesting videos.

As fun as it might be to participate in of-the-moment TikTok trends, only making those types of videos can seriously slow down your progress. The online world is growing more and more crowded by the minute, so you’ll need to devise original videos that offer users something different.

Keep in mind that it’s not necessarily about being a technical expert; rather, your own twist on engaging topics and content is the best route to success.

4. Pinpoint your style and approach to posting.

Don’t make the mistake of overgeneralizing the TikTok audience, and avoid making generic videos in an attempt to gain more followers. Once you have a better idea of who your target users are, you can mesh that with what you want your signature style to be. For example, you might choose one or two TikTok categories to focus on.

Your style will generally be a balance of two ideas:

• Your personal interests, talents, expertise, or passions
• Your target audience

Be authentic in your style, and you will be far more successful. Remind yourself that the best way to gain followers is to connect with the people that genuinely like your persona and your content.

With your style and topic niche in mind, you have a good starting point for creating new TikTok content. Going forward, everything should align with your niche and style, including both the videos and the captions. Content-specific hashtags are another great way to highlight your topic and bring the right users to your feed.

When it comes to your posting approach, consistency is key. One video per day is a good rule of thumb, and figuring out the best time to upload TikTok videos for your specific audience is also useful.

5. Promote your TikTok account on other platforms.

You might decide that TikTok is your preferred platform, but that doesn’t necessarily mean that you should ignore every other social site out there. The majority of social media influencers have an extremely well-developed presence on at least one platform and are also active on a few others.

Cross-promoting your TikTok videos (for example, using Instagram Stories) can help you leverage followers, from one site to another. 

Above all, never buy fake followers.

It might seem like buying followers is a quick and easy method for increasing your follower count and fast. But those followers aren’t going to drive authentic engagement, so you’re wasting your time, energy, and money. Instead, invest that energy into creating high-quality content, and the payoff will be far greater.

Get a Solid Start to a Career in Social Media

Whether you’re just getting started on TikTok or you’ve already established a thriving presence on various social media platforms, turning it into a viable career is possible. But first, you’ll need to understand exactly what makes a content creator successful and how you can gain new followers, increase brand awareness, and encourage more engagement with smart, effective strategies. 

So, how do you learn how to create content that sets you up for social media success? You invest in your future with an education from the Media Schools located in Colorado, Ohio, Illinois, and Miami. Our programs teach you how to break into a competitive industry, using the principles of media to find your place in the online world. You’ll be able to dive into a balanced mix of course content and hands-on experiences so that you can build the skills needed to achieve your career dreams. 

Find out how to make social media your full-time job and develop a long-term career doing what you love – in today’s modern, media-centric world, almost anything is possible. For more information about our programs and how we can teach you how to grow your social platforms, contact the Media Schools in Colorado, Ohio, Illinois, and Miami today.

Featured Image: II.Studio/Shutterstock