Media is a fast-growing field with numerous job opportunities. There are plenty of career paths to choose from, from marketing and broadcasting to video and audio production. The Media Schools, located in Colorado, Ohio, Illinois, and Miami, are open to giving you the tools you need to build a successful career in media. However, the field of media is also competitive. If you plan to join a video production company after completing our program, you need to do some work to brand yourself to potential employers so you stand out from other fresh graduates. Here are five tips to help you brand yourself online so you can find a job as a marketer or pre-production producer with a video company.
Develop an Online Presence
Marketers should be well-versed in current trends and how consumers prefer to get information. With the rise of technology, many people turn to the internet to receive information on everything from news to product descriptions. By building a solid web presence, you can show potential employers that you have what it takes to create films and videos that appeal to consumers. Social networks are effective for networking with marketing companies and building an audience.
You may also want to build a website that showcases your talent. You can post articles about articles with various topics related to the video industry or produce an explainer video discussing how to develop a buyer persona. The goal is to use a content marketing strategy to advertise yourself and show potential employers what you have to offer.
Build a Portfolio
Some video marketing companies are prepared to hire and train fresh graduates. Other production businesses want to make sure your video design and production style meets the company’s needs before hiring you. These companies will look through your portfolio to ensure you will be a good fit, so you should be prepared by keeping copies of all of the projects you have worked on in one convenient place.
Your portfolio should include all of the marketing videos you have worked on. You may also want to include a copy of B roll footage, so potential employers can better understand how you choose the footage that makes it into the finished video. For every marketing video, you should also show your pre-production and post-production notes to show how you follow a project from start to finish.
Potential employers can’t see what you can do if you don’t have any content to show. If you want to secure a job in film and video production, you must have videos made to highlight your knowledge of brand awareness and content marketing. A well-written blog post discussing production tips or how to write a video script may also be helpful.
Not only does content creation help you build your portfolio, but it also allows you to build an audience and establish a solid web presence. These three tasks are instrumental in helping you land your dream job in the media field. All of the content you generate should be related to video production. Whether you choose to write an article on the importance of lighting in every video project or want to create a video discussing production quality, the point is to show potential employers what you know about the industry and what you can bring to the table if they hire you.
Familiarize Yourself With Hosting Platforms
Most companies use hosting platforms to share their videos—understanding how these different platforms work can help you tailor each project to its intended platform. Production companies find this knowledge beneficial and look for candidates who understand the platforms they are working with. Besides learning about various social media platforms, you should also familiarize yourself with the following visual platforms.
- Youtube: This platform consists entirely of videos and is the second-largest search engine behind Google. Videos are free to post, and you will have access to essential editing tools and analytics to better understand the efficacy of the video.
- Sprout Video: After the free trial, you’ll have to pay for a monthly plan, but you will gain access to a wide variety of analytical tools to make sure your video projects are effective. This platform also features many editing tools.
- Wistia: You can post up to three videos for free on this platform and protect your content with passwords. Wistia also features lead generation via call-to-action links and measures video engagement.
- Brightcove: This platform uses advanced software and allows you to customize the entire video experience to target specific brands.
- Vimeo: This hosting platform offers powerful analytical tools and allows you to brand your own video player. You must pay an annual fee, but there are no limits on bandwidth, so you can post as many videos as you want.
One of the most important things you can do to prepare for a career in film and video production is take the right classes and commit to continuous learning about the industry. The Media Schools, located in Colorado, Ohio, Illinois, and Miami, offer various marketing classes to prepare you to brand yourself to potential employers. Through these classes, you’ll learn how to build client relationships, make sales presentations, and develop business connections and commercial writing skills. You’ll also learn how to understand internet-based analytics and the outcomes of various marketing campaigns.
In addition to marketing classes that can help you understand the nuances of content marketing, we also have a film and video production program that teaches you everything you need to know about creating visual content. Whether your goal is to work behind the scenes as a producer or take a more hands-on approach as a cameraman or director, our program shows you how to navigate each stage of video production. From the early stages of planning and writing the video script to film the content to editing in post-production, you’ll learn to work on a video project from start to finish so you are familiar with every aspect of it.
- While working on completing a film and video production program, you must brand yourself, so you stand out from other recent graduates.
- Taking marketing classes is a great way to learn how to sell yourself as an asset to potential employers.
- Content marketing is a crucial aspect of video production.
Even after completing a comprehensive video production program, you should stay committed to learning about the industry. Media is constantly evolving, and you’ll need to remain aware of current trends to generate videos your customers want to engage with. Show potential employers that you are dedicated to learning about and working with new trends and technologies as they emerge. In that case, you make yourself more marketable, so video production companies want to work with you.
After completing the Film and Video Production program from the Media Schools, located in Colorado, Ohio, Illinois, and Miami, you will have the knowledge you need to build a successful career with a video production company. While going through the program, use these tips to prepare for graduation and make yourself more marketable to video production companies hiring new talent. Contact us today to learn more about how our program can prepare you for a film and video production career.
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