How to Kickstart Your Podcast with A Small Audience
So you’ve decided to start a podcast, but you don’t have an audience yet. It might seem like a catch-22 situation, as you need to have listeners to create a successful podcast. But it’s entirely possible to build your following from scratch! In this blog post, we will explore effective strategies to grow your listener base, even if you’re starting from zero.
Start by Defining Your Audience:
To grow your podcast listeners, it’s crucial to identify who you’re targeting. What kind of listeners are you trying to attract? Who is your ideal listener? You need to have a target audience in mind, or you’ll be misdirected in your efforts and waste time creating content that no one wants to listen to. Create a persona for your audience so you can create content that speaks to them.
Choose a Niche That You Are Passionate About
The first step in starting a successful podcast is choosing a niche that you are passionate about. This will help you to sustain your interest in your subject matter, and also allow you to create content that will appeal to potential listeners. When choosing a niche, consider what topics you can speak about with confidence, and whether there is a gap in the market that you can fill. Research other podcasts in your chosen niche to see what areas you can improve or build upon.
Leverage Your Existing Network:
Get the word out about your new podcast through your existing network. Share your podcast on your social media platforms and encourage your friends and family to do the same. Ask colleagues and acquaintances to review your podcast and share it with their followers, who might be part of your target audience.
Collaborate with Other Podcasters:
Collaborating with other podcasters with a similar audience is a smart way to tap into their followers. Reach out to other podcasters and offer to collaborate on an episode or series. Both podcasters benefit from expanded audiences, and it generates a new episode for each of you.
Focus on Quality Content:
If your content is engaging and high-quality, listeners will come from all over the place. Make sure you’re creating content that is interesting, informative, and adapted to your target audience. Being consistent with your content creation is also essential; it doesn’t matter if you’re releasing new episodes every week or bi-weekly, stick to your schedule so your listeners will come to expect your new content.
Promote Your Podcast:
Promoting your podcast is key to reaching a wider audience. Utilize social media platforms, networking, or guest podcasting to gain traction. Additionally, consider implementing SEO strategies to improve your ranking on major podcast platforms. Research podcast directories and reach out to bloggers, influencers, and news outlets to feature your podcast and reach new audiences.
When it comes to promoting your podcast, it doesn’t hurt to invest in paid advertising. Paid advertising can be a cost-effective way to attract new listeners. For example, Facebook ads can be set up to target your specific audience, increasing the likelihood that it reaches your current listener base.
While starting a podcast with no audience seems like an impossible feat, we hope this post has given you a practical idea of how to build a following. Targeting your ideal audience, leveraging your existing network, collaborating with other podcasters, and producing high-quality content are all great ways to increase your listenership. Marketing, just like your podcast, is an ever-evolving process, so be open to trying new methods, tweaking old ones, and continuously analyzing your metrics.
Get the Skills You Need for Your Dream Podcasting / Digital Media Production Career
If you want to know how to get a job in Digital Media Production, education, and experience will be key – and we can help you with both. At the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, students in our media programs spend time in a real-world studio to build critical skills to break into the industry and pursue their career goals.