Advertising and marketing companies have seen great strides over the last decade thanks to advancements in technology and social media applications. People and businesses from all over the world can connect with massive audiences using their handy little smartphones and transportable laptops. One of the hottest marketing trends today is live streaming, which is defined as the sharing of live video and audio from an event or private location. Live streaming is typically leveraged to share important news over the Internet.
When implemented effectively, brands of all kinds can benefit immensely from live streaming. As a result, even some of the most popular brands are beginning to get involved in this trend, which is increasing the demand for live streaming skills across the country.
Here are five reasons why big brands love live streaming:
It Increases Brand Awareness
Live streaming is a beneficial way to grow a brand’s audience and reputation. It is incredible how you can capture such a large audience by merely streaming exciting and meaningful content. Once the brand has their audience’s attention, it is a perfect opportunity for them to share their story and educate consumers on the value they offer.
It Helps Brands Connect with Their Audience
Live streaming allows brands to have more meaningful and memorable interactions with customers. It creates a platform for immediate audience interaction, which promotes genuine connections that an audience can have access to from the comfort of their home. It is an exciting way to build a brand community. Excited consumers will share a brand’s recorded live streams if they find value in the interaction and information.
It Can Reduce Marketing and Advertising Costs
Smart brands know that paying for television ads that consumers will rarely see is no longer the smart move in advertising. Live streaming provides brands with the ability to be seen by thousands without having to prepay for advertising airtime. It also eliminates restrictions on time and format. All the brand needs is a good camera phone or webcam, and the necessary apps.
It Can Increase SEO and Followings
Live streaming is vital for brands that want to increase social media followings and SEO effectiveness. It allows them to encourage audiences to “like” their page and content, which in turn grows their social media presence in a way that increases traffic and revenue.
It Helps Brands Share Their Stories
The driving consumer force today is made up of young millennials who make decisions based on rich content and original stories. A brand that can share tangible content that allows viewers to connect on a personal level is key to attracting loyal customers.
The benefits of live streaming are nearly impossible to counter, as it is an optimal way to get products and services in the minds of large consumer audiences. Because more and more brands are becoming aware of this, the best ones are beginning to hire and value digital marketing employees with live streaming experience. At M&S Media Schools, we help our students leverage and stay on top of digital communication trends like live video streaming so they can become ideal job candidates for admirable brands. If you want to strengthen your digital marketing or video production skills and get a job you’ll love, check out our Broadcasting & Communication programs.