Five Books Every Digital Marketer Should Read
The exciting world of digital marking is an ever-evolving industry, so there is always something new to learn. Now that you’ve discovered an interest in digital sales and marketing, you may be wondering how you can get started in the field.
An excellent first step is to learn the basics of digital marketing by diving into a reading list that will teach you more about the industry. This list of the top digital marketing books is the perfect place to get started.
“Digital Marketing for Dummies,” by Ryan Deiss and Russ Hennesberry
“Digital Marketing for Dummies” is one of the best books on digital marketing for those just getting started in the field. It provides an easy-to-read, reader-friendly overview of key digital marketing topics like brand reach, audience engagement, customer acquisition, SEO and SEM best practices and influencer marketing.
“Purple Cow: Transform Your Business by Being Remarkable,” by Seth Godin
Godin is a world-renowned entrepreneur and marketer who has written several books about marketing, innovation and personal development. “Purple Cow” challenges readers to create ideas and products that are truly worth marketing, and inspires readers through anecdotes about successful companies like Starbucks, Krispy Kreme and Apple. It will inspire you and jumpstart your journey as a digital marketer.
“Blogging: A Practical Guide to Plan Your Blog: Start Your Profitable Home-Based Business with a Successful Blog,” by Jo and Dale Reardon
In the modern age of digital marketing, blogs have become a vital tool in getting your message out into the world and connecting with potential customers. Jo and Dale Reardon have written a hands-on guide to starting a successful blog, outlining a 10-step model that offers practical instruction and useful tips. Any good digital marketer understands the balance of marketing and blogging, and reading this guide will give you an excellent foundational understanding of the topic.
“Social Media Marketing All-In-One for Dummies,” by Jan Zimmerman and Deborah Ng
The second “Dummies” title to make the list of the top five best digital marketing books zeroes in on the topic of social media marketing, covering key social media services like Facebook, Instagram, Spotify, Tumblr, Twitter and several others. Social media has exploded in popularity over the last decade, and all signs point to its continued growth. A career in digital marketing requires a clear understanding of the unique nuances of social media marketing, and this book is an excellent place to start.
“The Freaks Shall Inherit the Earth: Entrepreneurship for Weirdos, Misfits, and World Dominators,” by Chris Brogan
The final title on the list of best books about digital marketing is a unique read that will get you excited about your personal unique qualities that will launch you to success as a digital marketer. Brogan discusses how to turn your passion into a successful business, and how you don’t have to compromise your special “weirdness” to stand out in the marketing world.
With your continued interest in multimedia, we also recommend these additional books:
- 5 Books Every TV Broadcaster Should Read
- 5 Audio Engineering Books for Beginners
- 5 Books Every Radio Broadcaster Should Read
Once your passion for digital marketing has been ignited and fueled by these excellent titles, you may find yourself looking for the next step. Our Ohio, Colorado, Illinois, and Miami Media Schools offers a variety of digital marketing courses to prepare you for your exciting career as a digital marketer. Contact Media Schools today for more information, and start your career journey today.
