Be On Air Blog

How to Become a Sports Broadcaster

Posted by M&S Media Schools
On November 2, 2022

Are you a passionate sports fan with a penchant for sharing your love...

Tips for Writing Television News Scripts

Posted by M&S Media Schools
On November 2, 2022

When working in television, especially television news, it is very important to have quality...

Posted by M&S Media Schools
On November 2, 2022

On his WMVP-AM/ESPN 1000 radio show, Jonathan Hood announced to his fans that after...

On his WMVP-AM/ESPN 1000 radio show, Jonathan Hood announced to his fans that after 21 years in the radio business, he has finally achieved his dream of having a national radio show. Hood will be teaming up with his friend, Jeff Dickerson, a ten-year veteran of the station, to host a new Saturday night show, which will be heard nationwide via ESPN Radio and ESPNRadio.com. Their new show, tentatively named simply 'Dickerson & Hood,' will be heard live on ESPN Radio stations each Saturday night, with most shows airing from 6:00pm-10:00pm (Central), although due to live sports programming and other commitments by ESPN, some shows, such as this Saturday's premiere show, will start at 7:00pm (Central). On rare occasions, the show will not be heard at all due to live sports programming. This happens twice in February and once in March. Locally, the show will be heard on Hoody and JD's home station, ESPN 1000, except when preempted by Chicago Bulls game broadcasts. This is exciting news for Jonathan, one of our wonderful teachers and Host of the Sports Smack show being produced at ICB O'Hare, using ICB O'Hare students. It's great to have him on the same team as us! [gravityform id='22' title='true' description='true']" target="_blank">

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Alumni Spotlight: Michael Spillan-Colorado Media School 2012 Alumni

Posted by John Girard
On October 28, 2022

#AlumniSpotlight Meet Colorado Media School alumnus Michael Spillan, 2012 graduate of the Radio & TV Broadcasting program...

Alumni Spotlight: Josh Dover-Colorado Media School 2018 Alumni

Posted by John Girard
On October 28, 2022

#AlumniSpotlight Born in Indiana, Colorado Media School (CMS) Alumni Josh Dover grew up listening...

Blue And Green Minimal Boost Your Start up LinkedIn Sponsored Content 49

Alumni Spotlight: Deonte Jones-Ferrell-Illinois Media School 2022 Alumni

Posted by John Girard
On October 28, 2022

#AlumniSpotlight “Get involved in as many projects as possible to gain as much experience...

Alumni Spotlight: Rick Ucchino-Ohio Media School 2009 Alumni

Posted by John Girard
On October 28, 2022

My name is Rick Ucchino, and I’m a 2009 graduate of the OMS Cincinnati campus. I’ve been...

Alumni Spotlight: Carolina Calix-Miami Media School 2014 Alumni

Posted by John Girard
On October 28, 2022

#alumnispotlight The Miami Media School is proud of our #Alumni and the legacy they continue to carve out...

How to Start an Online Radio Show

Posted by Media Schools
On October 18, 2022

Radio is often considered one of the earliest forms of media, standing strong through...

Essential Video Transition Effects

Posted by Media Schools
On October 18, 2022

Video transitions are a foundational skill for any filmmaker. And although they can range...

How to Get A Digital Media Internship

Posted by Media Schools
On October 18, 2022

When you’re studying for a career in digital media, you’re learning isn’t limited to...

Vlogging Cosmetic Girl BeOnAir MS Media e1589843728587

The Trending Opportunity of Vlogging

Posted by John Girard
On October 11, 2022

Updated: Oct. 11, 2022 As one of the most versatile mediums out there, video...

Top Five TV Broadcasting Books you Must Read

Posted by Michael Williams
On October 11, 2022

TV broadcasting is the career choice of many college-aged students today. If you are...

How to Become a Freelance Videographer: 5 Tips to Get Started

Posted by Michael Williams
On October 11, 2022

Updated: 3/32/2023 For many people, freelancing is the ultimate dream: it offers flexibility, the...

10 Stand-Out Ways to Create Your Broadcasting Portfolio

Posted by Michael Williams
On October 11, 2022

Updated: Jan. 2023 Standing out in the crowded world of the internet is not...

Floor Director Career Outlook

Posted by Michael Williams
On October 11, 2022

Updated Oct. 11, 2022 Working as a Floor Director in the broadcasting field is...

Best Equippment used for radio broadcasting

Essential Radio Broadcasting Equipment

Posted by Michael Williams
On October 11, 2022

Updated Oct. 11, 2022 Producing your own Internet radio broadcast can be quite simple...

Learn About Lossless & Uncompressed Audio Formats

Posted by Media Schools
On September 16, 2022

Audio file formats might not be the most exciting aspect of music and sound...

Social Media Marketing Skills: 9 Must Haves

Posted by Media Schools
On September 16, 2022

Social media has become a huge part of digital-age marketing, proving essential for brands...

Social media has become a huge part of digital-age marketing, proving essential for brands that want to establish a strong online presence and stay ahead of their competitors. As a result, the demand for social media marketing professionals is higher than ever. If your professional future includes any type of marketing career, fine-tuning your social media skills is a must. Here are the top 9 social media marketing skills you'll need in this competitive and ever-evolving field.
Outstanding Communication
It should go without saying that representing a brand or organization on social media requires you to possess excellent communication skills. You'll be directly interacting with customers and social media followers - or managing the people that do - and serving as your brand's voice. Good communication skills are also important for collaborating with your team, articulating your ideas, and more.
Creativity
Anytime you're involved with marketing strategy, creativity is a major asset. Consumers (and social media users in particular) are fickle and easily grow bored with brands that post unoriginal or repetitive content. You'll need to be prepared to think outside the box to keep followers engaged, developing creative initiatives that prompt user interaction and sharing.
Writing Skills
While it's true that much of social media is made up of images and video, written content also plays a part. From developing an attention-grabbing headline to creating a witty caption, your writing skills will constantly be on call.
Project Management
There are many moving parts to social media, so social media professionals must be able to manage their work effectively. Be prepared to multitask daily as you balance publishing schedules, various social media profiles and platforms, contacts, and more.
Willingness to Learn
Social media is constantly changing, especially as new technology and trends emerge. Preparing to stay on top of new knowledge and skills will enable you to execute your job successfully.
Flexibility
In order to manage a brand's social media presence, you'll need to be ready to think on your feet. Trends and content can go viral within hours, and positive and negative stories can quickly snowball. If you can quickly adapt to changes, you'll be far better equipped to tackle whatever comes your way.
Strategy
For most users, social media is a fun place to enjoy interesting and funny content and interact with friends. But for marketers, it's a serious business - one that necessitates strategic thinking. Social media strategy is certainly a learned skill, but you should ideally have a certain natural ability.
Content Curation
Much of social media management involves developing original content, but every single post can't necessarily be something the brand creates on its own. Rather, sharing relevant content is another valuable component of a strong social media presence. Social media professionals tend to have an 'eye' for content and are skilled at understanding the right content to share with their target audience.
Research and Analysis Skills
Gathering and reviewing data is how you'll know which social media efforts were successful, so analytical skills come in handy. You can learn how to check various metrics and performance indicators, but making informed decisions relies on your ability to understand the information.
How to Learn Social Media Marketing Skills
Now, you have a better understanding of the skills you'll need to navigate social media marketing - but exactly how and where do you build this knowledge? Unless you already have a career in marketing, it can be challenging to figure out how to develop and practice real-world social media advertising strategies. That's why we've developed a cutting-edge training and diploma program that empowers students with the skills they'll need to succeed in the digital world. At the Beonair Network of Media Schools, with campuses located in Miami, Chicago, Colorado, and Ohio, students in our Digital Media Production program participate in a comprehensive, hands-on curriculum that delves into all forms of digital content creation, production, and marketing. You'll have the opportunity to develop a diverse skill set that can be used in a wide range of positions in digital media and marketing - including the rapidly-growing field of social media advertising. Learn more about what training you need to work in social media when you contact us today!
Featured Image: Rawpixel.com / Shutterstock
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Celebrate Hispanic Heritage Month on Social Media

Posted by John Girard
On September 8, 2022

With National Hispanic Heritage Month quickly approaching, we’ve created a practical guide to celebrating...

How to Choreograph a Fight Scene for Film

Fighting Choreography: How to Film a Fight Scene

Posted by M&S Media Schools
On September 8, 2022

Choreographing a fight for film requires attention to detail and thoughtful execution. Even a...

Radio Board Operator

Posted by M&S Media Schools
On September 8, 2022

Despite the creation of recent music platforms such as satellite radio, or music streaming...

The Top Five Chicago Cubs Broadcasters in History

The Most Famous Chicago Cubs Announcers of All Time

Posted by M&S Media Schools
On September 8, 2022

Updated: March 27, 2024 Nothing says Chicago sports broadcasting quite like Cubs announcers. Throughout...

What Can I Do With A Broadcasting Degree?

Posted by M&S Media Schools
On September 8, 2022

A broadcasting degree offers you the opportunity to pursue a multitude of interesting and...

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Be On Air Blog

Outstanding Communication

Creativity

Writing Skills

Project Management

Willingness to Learn

Flexibility

Strategy

Content Curation

Research and Analysis Skills

How to Learn Social Media Marketing Skills